Media Sosial Dan Digitalisasi: Analisis Perkembangan Fotografi Serta Industri Kreatif Indonesia
DOI:
https://doi.org/10.63822/cn4a9q74Keywords:
Digital Transformation, Creative Industry, PhotographyAbstract
The development of digital technology has transformed photography, particularly through social media. This study analyzes the role of platforms such as Instagram, TikTok, and YouTube in accelerating the evolution of photography in Indonesia as part of the creative economy. Social media provides opportunities for marketing and personal branding, but it also requires photographers to quickly adapt to changes in algorithms. While offering many opportunities for creative expression, digitalization also influences the standards of quality and aesthetics in photography. The purpose of this research is to understand how photographers utilize social media to develop their work, build branding, and address the challenges arising from digitalization. This study employs a qualitative method with a descriptive approach, collecting data through in-depth interviews, participatory observation, and documentation studies, which are then analyzed thematically to identify relevant patterns, meanings, and contexts. In conclusion, social media functions as a key driver of innovation and competitiveness in photography while enriching the national creative economy ecosystem.
Downloads
References
Adlina, H., & Dirbawanto, N. D. (2022). Rekomendasi Strategi Ekspansi dan Strategi Promosi : Studi Pada Fauve Imagine Photography Service Abstract : One Of The Real Sectors That Needs To Be Focused On Is The Creative Industry Which Can Become An Important Growth And Take Part In The Indonesian . 2001, 153–166.
Amaliya, D. (2024). Pengaruh Digitalisasi Pada Sektor Ekonomi Kreatif di Indonesia. Maliki Interdisciplinary Journal, 2(6), 1444–1452. Https://Urj.Uin-Malang.Ac.Id/Index.Php/Mij/Article/View/9085%0Ahttps://Urj.Uin-Malang.Ac.Id/Index.Php/Mij/Article/Download/9085/2882
Andriko, A., Fitmawati, F., & Permadi, G. (2024). Upaya Pengembangan Ekonomi Industri Kreatif Berbasis Digitalisasi Untuk Meningkatkan Daya Saing Umkm Di Rejang Lebong. MUTLAQAH: Jurnal Kajian Ekonomi Syariah, 5(1), 30–44. Https://Doi.Org/10.30743/Mutlaqah.V5i1.10085
Arbi, F., & Indra Dewi, S. (2017). Pengaruh Media Sosial Instagram Terhadap Minat Fotografi Pada Komunitas Fotografi Kamera Indonesia Malang. JISIP: Jurnal Ilmu Sosial Dan Ilmu Politik, 6(2), 69–74. Www.Publikasi.Unitri.Ac.Id
Fauzi, A., & Nuraini, S. (2024). Analisis Tematik Dalam Penelitian Pendidikan Kualitatif. In Jurnal Penelitian Pendidikan (Vol. 14, Issue 1).
Istikhomah, F., & Wahyuni, E. T. (2024). Penggunaan Instagram Sebagai Media Promosi Jasa Fotografi Pada Akun @Fearless.Creativa. Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 16(2), 234–261. Https://Doi.Org/10.23917/Komuniti.V16i2.4453
Kamaaluddin, K., Ramadania, R., Heriyadi, H., Pebrianti, W., & Ahmadi, A. (2025). The Impact Of Brand Love On Brand Loyalty With Self-Esteem And Social-Influence As A Mediating Role: Indonesian Photography Industries. Journal Of Management And Digital Business, 5(2), 353–368. Https://Doi.Org/10.53088/Jmdb.V5i2.1323
Kurnianingsih, H. (2025). The Impact Of Digital Transformation On Corporate Competitiveness In Indonesia’s Creative Economy Sector. Journal Of The American Institute, 2(5), 648–657. Https://Doi.Org/10.71364/A6370533
Kusuma, S. P. (2024). The Role Of Product Photography In Digital Marketing Peran Fotografi Produk Dalam Dunia Digital Marketing. 4(1), 13–18.
Luh, N., Indiara, P., Mahayani, S., Agus Bratayadnya, P., Octaviano, A. L., Seni, I., & Denpasar, I. (2023). Retina Jurnal Fotografi Visualisasi Trend Mode Busaya Perempuan Terkini Dari Sosial Media Titok Dalam Karya Fotografi Fashion. Retina Jurnal Fotografi, 3(1), 20–23.
Majid, M. N. (2024). Digitalisasi UMKM : Penguatan Fotografi Produk Sebagai Upaya Branding UMKM Di Kabupaten Mojokerto Digitalization Of MSMES : Strengthening Product Photography As A Branding Effort For MSMES In The District Mojokerto. 7(1), 59–69.
Marwah, M. A. (2022). Transformasi Digital dan Kinerja Industri Media Di Indonesia. Journal Of Development Economic And Social Studies, 1(2), 295–306. Https://Doi.Org/10.21776/Jdess.2022.01.2.12
Mursalin, Darmawati, T., & Arafat, Y. (2025). Model Produktivitas Tenaga Kerja dan Daya Saing Industri Mikro Kecil Serta Implementasinya Dalam Mendukung Pertumbuhan Ekonomi Di Indonesia. Jurnal Ekonomika. Https://Jurnal.Univpgri-Palembang.Ac.Id/Index.Php/Ekonomika/Article/View/19556?Utm_Source=Chatgpt.Com
Nabilah, V., Prasetyaningtyas, S., & Sudjatmoko, A. (2025). Knowledge Management In Digitalization: Transforming The Creative Industry. Https://Doi.Org/10.4108/Eai.11-11-2024.2354470
Pasek Wisuda, I. K., & Fredy Maradona, A. (2019). Efektivitas Pemasaran Jasa Photography Melalui Media Sosial Instagram di Bali. Jurnal Manajemen Bisnis, 16(1), 169. Https://Doi.Org/10.38043/Jmb.V16i1.2026
Rachmat, I., & Humaira, S. (2021). Eksposure Fotografer Indonesia Sebagai Peningkatan Subsektor Fotografi Dalam Perspektif Ekonomi Kreatif Forum Ilmiah. Forum Ilmiah, 18(1), 55.
Sri Mega Wahyuni Arwin, Muhammad Isra, & Mutiara. (2024). The Role Of Social Media In Digital Marketing In The Creative Industry Case Study On Aico Creative Indonesia. Journal Of Economics, Entrepreneurship, Management Business and Accounting, 2(2), 109–115. Https://Doi.Org/10.61255/Jeemba.V2i2.362
Sutrisno, S., Sampurno, F. D., Mahendra, Y. I., & Fitriyah, H. (2024). Digitalization Improves The Creative Economy In Islamic Economic Perspective. Proceeding ISETH (International Summit On Science, Technology, And Humanity), 526–530. Https://Doi.Org/10.23917/Iseth.3903
Wenny Desty Febrian, Bias Yulisa Geni, & Muhamad Al Faruq Abdullah. (2025). Improving Social Community Activities In Digital Media Through Content Management Training And Storytelling Techniques. Jurnal Industri Kreatif Dan Kewirausahaan, 8(1), 50–57. Https://Doi.Org/10.36441/Kewirausahaan.V8i1.3153
Widayati, W., & Augustinah, F. (2019). Pemanfaatan Media Sosial Sebagai Sarana Promosi Makanan Ringan Kripik Singkong di Kabupaten Sampang. Dialektika : Jurnal Ekonomi Dan Ilmu Sosial, 4(2), 1–20. Https://Doi.Org/10.36636/Dialektika.V4i2.345
Yudistira, R., & Wahjudi, E. (2025). Effect Of Entrepreneurial Orientation On Business Performance Of Msmes In Cerme District With. 8(1), 71–82.
Zen, A. P., Kusuma Ayu, I., & Anjarsari, S. (2025). Perkembangan Fotografi Era Digital Munculnya Format Instan Stories Dan Reels. Jurnal Visual Ideas, 5(1), 60–66. Https://Doi.Org/10.33197/Visualideas.Vol5.Iss1.2025.2537
Zuhria, S. A. (2025). Visual Marketing Transformation Of South Jakarta Umkm Through The Implementation Of Canva On The Quality Of Promotion As A Business. 8(1), 94–105.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Nadya Fitri Rahmadhani, Debby Nindya Istiandari (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
