Manajemen Risiko sebagai Upaya Menjaga Stabilitas dan Reputasi Brand Vixzy89 di Pasar Digital
DOI:
https://doi.org/10.63822/fgr9k048Keywords:
Risk Managemen, Marketing Strategy, Vixzy, UMKM, Digital MarketingTimes.Abstract
The growth of digital business requires companies to be able to manage risks systematically to maintain stability and brand reputation. The development of the digital market also brings both opportunities and challenges for fashion UMKM, including the Vixzy89 brand. The competitive digital business environment requires companies to have the ability to identify, analyze, and control risks that could potentially disrupt operational stability and brand reputation based on ISO 31000 principles. This study aims to analyze the implementation of risk management in the Vixzy brand, an UMKM engaged in the production and sale of women's sandals and flat shoes. The research method uses a qualitative approach through direct interviews with the business owner and observation of business processes. The results of the study indicate that the main risks faced by Vixzy come from the production process, suppliers, demand fluctuations, digital competition, negative reviews, and distribution risks. Through risk management such as quality control, supplier diversification, price adjustments, and customer service strategies, Vixzy is able to maintain operational stability and brand image in the digital market. SWOT analysis and risk matrix show that the company is in a growing position and has great opportunities to expand its market through digitalization and product quality enhancement.
Downloads
References
Amelia, D. N. (2023). Analisis manajemen risiko pada UMKM Toko Syirkah menggunakan ISO 31000. INTEK: Jurnal Informatika dan Teknologi Informasi, 6(2). https://jurnal.umpwr.ac.id/intek/article/view/3873
Nugraha, A., & Karim, R. (2022). Penerapan manajemen risiko dalam proses transaksi online pada usaha mikro di Tasikmalaya. Jurnal SEKURITAS, 7(1). https://openjournal.unpam.ac.id/index.php/SKT/article/view/34318
Istigfari, N. Q., & Alfiana, A. (2024). Analisis manajemen risiko pada UMKM “Mie Bakso Baitul Hikmah” Soreang. PENG: Jurnal Ekonomi dan Manajemen, 5(2). https://teewanjournal.com/index.php/peng/article/view/1149
Hariwibowo, I. N. (2022). Identifikasi risiko usaha pada UMKM Toko Batik. Jurnal Atma Inovasia, 2(3). https://ojs.uajy.ac.id/index.php/jai/article/view/5722
Afrioza, S., Rasyiddin, A., & Azizah, A. (2025). Penerapan ISO 31000:2018 dalam manajemen risiko UMKM: Tinjauan literatur dan tantangan pada sektor tradisional dan digital. JEDBUS: Journal of Economic and Digital Business. https://jurnal.uym.ac.id/index.php/JEDBUS/article/view/639
Fadillah, M. R., & Alfiana, A. (2023). Analisis manajemen risiko pada UMKM Baso Cuanki di Kota Bandung. PENG: Jurnal Ekonomi dan Manajemen, 5(2). https://teewanjournal.com/index.php/peng/article/view/1142
Zaidah, K., Mahbubah, N. A., & Kurniawan, M. D. (2022). Analisis manajemen operasional dengan pendekatan ISO 31000 pada perusahaan supplier UD. Hasta Jaya. JUSTI: Jurnal Sistem dan Teknik Industri, 2(1). https://journal.umg.ac.id/index.php/justi/article/view/3224
Febriyanti, L., Sari, D. N., & Sugihartono, B. (2023). Manajemen risiko sistem informasi berbasis ISO 31000 pada unit organisasi BPIW Kementerian PUPR. Jurnal Sistem Informasi dan Aplikasi, 2(2). https://ejournal.upnvj.ac.id/jsia/article/view/8850
Febriana, V. P., Andriyanti, N., & Nurcahyani, D. N. (2024). Analisis manajemen risiko pada UMKM pengolahan keripik nanas di Desa Kualu Nenas. Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset, 3(5). https://journal.arimbi.or.id/index.php/Lokawati/article/view/2080
Nasution, T. A., Sari, R. A., & Septiana, D. (2023). Sistem manajemen risiko berbasis ISO 31000:2018 di RS Khusus Tumbuh Kembang GSH. Cerdika: Jurnal Ilmiah Indonesia, 5(5). https://cerdika.publikasiindonesia.id/index.php/cerdika/article/view/2593
Wahyudien, M. A. N. (2021). Risk management berdasarkan framework ISO 31000 pada proses strategi, bisnis, dan teknologi. Jurnal TeknoIN. https://journal.uii.ac.id/jurnal-teknoin/article/view/15215
Olechowski, A., Oehmen, J., Seering, W., & Ben-David, D. (2016). Understanding risk culture in organizations using ISO 31000 principles. Safety Science, 85, 204–218. https://www.sciencedirect.com/science/article/abs/pii/S0263786316300631
Dela Cruz, G. S., & Ocampo, A. P. (2024). ISO 31000 risk management in practice: Adoption challenges and benefits. International Journal of Multidisciplinary: Applied Business and Education Research. https://www.researchgate.net/publication/394923879
Hutchins, G. (2018). ISO 31000: 2018 enterprise risk management. QAI Publications. https://books.google.co.id/books?id=csx7DwAAQBAJ
Alijoyo, A. (2019). Manajemen risiko organisasi menggunakan ISO 31000. CRMS Indonesia. https://crmsindonesia.org/publications
Susilo, L. J. (2020). Manajemen risiko berbasis ISO 31000. Grasindo. https://library.bpk.go.id/
Grasindo. (2021). Best practice implementasi manajemen risiko ISO 31000:2018. Gramedia. https://www.gramedia.com/products/best-practice
Smith, P., & Jones, K. (2015). Managing risk with ISO 31000 and IEC 62198 (2nd ed.). Wiley. https://www.wiley.com
Renn, O. (2008). Risk governance: Coping with uncertainty in a complex world. Routledge. https://www.routledge.com
Susilo, L. J., & Kaho, V. R. (2023). Manajemen risiko berbasis ISO 31000. Scribd. https://id.scribd.com/document/602138655
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Indy Fauziah Hanifa, Lailafitri Pratiwi, Amelia Rahmadani, Nabila Syaharani, Alfiana (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
