Ardana, D. F., Suhud, U. ., & Putranto, I. (2026). Analisis Dampak Visual Appeal, Scarcity Message, Flash Sale, dan FOMO terhadap Impulsive Buying Produk Fashion pada Live Streaming TikTok Shop. Ekopedia: Jurnal Ilmiah Ekonomi, 2(2), 4300-4316. https://doi.org/10.63822/f8vb2983