SHAFA AZALIA PUTRI; SHAFWATUL HILWA; SUCI ALDHA EVIOLLA; T. RAHMAH RINDIYANI; ZAINARTI. Peran Branding Dan Word of Mouth dalam Meningkatkan Costumer Engagement pada UMKM Kuliner di Car Free Day Medan (Studi Kasus : Tiramisu Sodok). Ekopedia: Jurnal Ilmiah Ekonomi, [S. l.], v. 1, n. 4, p. 3496–3502, 2025. DOI: 10.63822/8qj3nd06. Disponível em: https://indojurnal.com/index.php/ekopedia/article/view/1788. Acesso em: 22 jan. 2026.