SUPRAYITNO, Vio Andira; FADILLAH, Nadya; ZAKIAH, Rizka. Pengaruh Perceived Usefulness pada Virtual Try-On, Online Customer Review dan Brand Trust terhadap Purchase Decision Produk Kosmetik L’oreal Paris di Shopee. Ekopedia: Jurnal Ilmiah Ekonomi, [S. l.], v. 2, n. 3, p. 5713–5730, 2026. DOI: 10.63822/0hj05963. Disponível em: https://indojurnal.com/index.php/ekopedia/article/view/4255. Acesso em: 22 jul. 2026.