MONA RITONGA, Divani; FIDHYALLAH, Nadya Fadillah; KUSUMANINGTYAS, Daru Putri. Pengaruh Brand Ambassador, Brand Image, dan Event Marketing terhadap Purchase Decision Tiket Allo Bank Hangout Festival 2025: Studi pada Pengunjung di Wilayah Jabodetabek. Ekopedia: Jurnal Ilmiah Ekonomi, [S. l.], v. 2, n. 3, p. 6741–6762, 2026. DOI: 10.63822/tp80fz18. Disponível em: https://indojurnal.com/index.php/ekopedia/article/view/4512. Acesso em: 20 aug. 2026.