V. A. Suprayitno, N. . Fadillah, and R. Zakiah, “Pengaruh Perceived Usefulness pada Virtual Try-On, Online Customer Review dan Brand Trust terhadap Purchase Decision Produk Kosmetik L’oreal Paris di Shopee”, Ekopedia, vol. 2, no. 3, pp. 5713–5730, Jul. 2026, doi: 10.63822/0hj05963.