Mona Ritonga, Divani, Nadya Fadillah Fidhyallah, and Daru Putri Kusumaningtyas. “Pengaruh Brand Ambassador, Brand Image, Dan Event Marketing Terhadap Purchase Decision Tiket Allo Bank Hangout Festival 2025: Studi Pada Pengunjung Di Wilayah Jabodetabek”. Ekopedia: Jurnal Ilmiah Ekonomi 2, no. 3 (August 9, 2026): 6741–6762. Accessed August 20, 2026. https://indojurnal.com/index.php/ekopedia/article/view/4512.