Ekopedia: Jurnal Ilmiah Ekonomi
type: channel
description: Kata "eko" berasal dari kata "ekonomi" yang secara harfiah berarti aturan atau manajemen rumah tangga. Dalam konteks modern, ekonomi adalah ilmu yang mempelajari bagaimana sumber daya digunakan dan didistribusikan, baik oleh individu, perusahaan, maupun negara. Sedangkan kata "pedia" berasal dari bahasa Yunani kuno "paideia", yang berarti pendidikan atau pembelajaran. Dalam konteks modern, "pedia" biasanya mengacu pada tempat atau sumber pengetahuan.. Jurnal Ekopedia merupakan jurnal ilmiah yang membahas pemahaman tentang ekonomi dan konteksnya. Ekopedia: Jurnal Ilmiah Ekonomi eISSN 3089-8374 & pISSN 3090-1022 diterbitkan 4 kali setahun (Maret, Juni, September, Desember) oleh Lembaga Indo Publishing. Ekopedia: Jurnal Ilmiah Ekonomi menerima tulisan atau karya ilmiah hasil-hasil penelitian dalam bidang Pendidikan Ekonomi, Ekonomi, Kewirausahaan, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya. Cara mengirim artikel ke Jurnal Ekopedia; Pilih Register or Login untuk mengirim artikel Atau pilih Make a new submission bila sudah pernah register/daftar Unduh Template (English) | Template (Indonesia) Mau proses cepat? hubungi kami!
publisher: Indo Publishing
language: en
publication name: Ekopedia: Jurnal Ilmiah Ekonomi
issn: 3090-1022
items: Urgensi Ethical Leadership dalam Mencegah Fraud dan Kecurangan di Organisasi: Analisis Deskriptif Literatur
items: Implementasi Peta Jalan Ekonomi Biru Edisi Ke-2 yang Sejalan dengan ASEAN Blue Economy Framework
items: Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia
items: Pengaruh Jumlah Uang Beredar, Inflasi, Suku Bunga Riil, dan Nilai Tukar terhadap Pertumbuhan Ekonomi di Negara ASEAN Periode 2019–2023
items: Pengaruh Beauty Influencer, Viral Marketing Dan Online Customer Review Terhadap Keputusan Pembelian ProdukSkintific di Aceh Barat.
items: Analisis Studi Kelayakan Bisnis Usaha Keripik Pisang Liapik Ditinjau Dari Aspek Hukum
items: Integrasi Nilai SDGS dan Pancasila: Strategi Indonesia Mewujudkan Pertumbuhan Ekonomi Inklusif di Daerah
items: Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Gaya Hidup Terhadap Minat Beli pada Motor Listrik Volta di Surakarta
items: Pengaruh Financial Literacy, Parental Financial Behavior Dan Herding Behavior Terhadap Keputusan Investasi Saham
items: Kesiapan UMKM Menghadapi Redenominasi Rupiah dalam Ekosistem Pembayaran Digital QRIS
items: Analisis Efektivitas Manajemen Risiko Valuta Asing terhadap Profitabilitas PT Garuda Indonesia (Persero) Tbk (2020-2024)
items: Analisis Faktor-Faktor Pembentuk Customer Satisfaction dan Repurchase Intention Konsumen Produk Tas Lokal
items: Developing a Model of Islamic Banking Audit Understanding Based on Student Learning Experiences: A Grounded Theory Approach
items: Developing a Model of Students’ Understanding of Islamic Banking Accounting Based on Learning Experiences: A Grounded Theory Approach
items: The Effect of Cash Holdings And Solvency on Profitability: Multinational Companies Coal Production Subindustry Listed (IDX)
items: Analisis Pengaruh Struktur Modal dan Tata Kelola Perusahaan Terhadap Kinerja Keuangan Perbankan Syariah Besar di Indonesia
items: Faktor Faktor yang Memengaruhi Use Behavior Pengguna Fintech Crowdfunding Melalui Behavioral Intention
items: Pengaruh Capital Adequacy Ratio (CAR) dan Loan to Deposit Ratio (LDR) Terhadap Pertumbuhan Laba pada Bank Konvensional di Indonesia Periode 2019–2023
items: Analisis Pengambilan Keputusan dalam Kendala di UMKM Sadane Coffee
items: Analisis Pengaruh Ekspor dan Impor Terhadap Pertumbuhan Ekonomi di Indonesia (Studi Kasus Tahun 2020-2024)
items: Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Dan Motivasi Kerja Terhadap Kinerja Perangkat Desa Di Kecamatan Moyo Hulu
items: Pengaruh Kualitas Layanan, Kepercayaan, Kemudahan Dan Fitur Aplikasi Wondr By BNI Terhadap Kepuasan Nasabah Di Kalangan Mahasiswa Universitas Teknologi Sumbawa
items: Pengaruh Likuiditas, Profitabilitas dan Struktur Aktiva terhadap Struktur Modal pada perusahaan Multinasional Sektor Energi di BEI
items: Pengaruh Perceived Ease of Use dan Perceived Risk Terhadap Customer Loyalty Melalui Customer Satisfaction pada Aplikasi E-Wallet
items: Analisis Kualitatif Transformasi Strategi Pemasaran UMKM Melalui Pemanfaatan Generative AI Video pada Produk Parfum
items: Pengaruh Expertise, Trustworthiness, dan Attractiveness Influencer, Terhadap Brand Expected Value Terhadap Purchase Intention pada Studi Kasus Influencer Dr Tirta dan Merek Sepatu Lokal
items: Analisis Dampak Penerapan Tarif Efektif Rata-Rata (TER) Terhadap Pemotongan PPH Pasal 21 Karyawan Diskoperindag Kabupaten Sumbawa
items: Strategi Persaingan Pemasaran Indomaret dan Alfamart Menggunakan Game Theory (Studi Kasus Indomaret Alfamart Sayabulu, Kota Serang)
items: Analisis Manajemen Risiko Usaha Berdasarkan ISO 31000 pada UMKM Annisa Toys di Kabupaten Bandung
items: Pengaruh Kemudahan, Kepercayaan, Gaya Hidup, Terhadap Keputusan Penggunaan Shopee Paylater Oleh Generasi Z di Kota Sumbawa

Urgensi Ethical Leadership dalam Mencegah Fraud dan Kecurangan di Organisasi: Analisis Deskriptif Literatur
type: item
description: Fraud remains a persistent threat to organizational stability that has proven insufficient to be addressed solely through technical controls, necessitating a behavioral approach. This study aims to analyze the urgency of ethical leadership in preventing fraud through a descriptive literature analysis. The research method used is qualitative with a library research approach, reviewing relevant journal articles published between 2020 and 2025. The results indicate that the urgency of ethical leadership lies in two primary mechanisms: (1) Breaking the chain of "rationalization" within the Fraud Triangle, thereby depriving perpetrators of moral justification for committing fraud ; and (2) Acting as a catalyst for the whistleblowing system by creating psychological safety that encourages employees' courage to report violations. It is concluded that ethical leadership is a strategic foundation that ensures internal control systems function effectively.
subject: Articles
  topic: section
subject: Ethical Leadership; Fraud Prevention; Tone at the Top; Whistleblowing; Fraud Triangle.
  topic: keywords
creator: Hani Humaeriyah
creator: Asyam Faris Khoirul
creator: Hammam Rizky Ibrahim
creator: Salsabila Fauzia Khaerani
creator: Feby Rahmania Triana
creator: Shinta Setiyani
creator: Alda Audia Ambardi
creator: Idzni Fatasya Zulqisthi
creator: Iqbal Alamsyah
rights: Copyright (c) 2026 Hani Humaeriyah, Asyam Faris Khoirul, Hammam Rizky Ibrahim, Salsabila Fauzia Khaerani, Feby Rahmania Triana, Shinta Setiyani, Alda Audia Ambardi, Idzni Fatasya Zulqisthi, Iqbal Alamsyah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-07
publication date: 2026-02-07
starting page: 2574
ending page: 2584
doi: 10.63822/pm3vj817

Implementasi Peta Jalan Ekonomi Biru Edisi Ke-2 yang Sejalan dengan ASEAN Blue Economy Framework
type: item
description: Penelitian ini mengkaji implementasi pada Peta Jalan Ekonomi Biru Indonesia Edisi ke-2 dan keselarasan kebijakan dengan ASEAN Blue Economy Framework. Desakan pengelolaan sumber daya laut yang berkelanjutan menempatkan ekonomi biru dalam strategi penting di pembangunan nasional dan kawasan. Dengan metode kualitatif deskriptif dan melalui studi kepustakaan, penelitian ini menganalisis beberapa dokumen resmi pemerintah, literatur akademik, serta laporan media yang kredibel untuk mengidentifikasi komponen utama roadmap bagi agenda regional ASEAN. Hasil dari penelitian ini menunjukkan empat pilar, yakni: laut yang sehat dan produktif, pertumbuhan ekonomi yang berkelanjutan, peningkatan kesejahteraan masyarakat pesisir, dan penguatan pada enabler yang berupa teknologi, tata kelola, dan pembiayaan. Implementasi yang konkret seperti pada perluasan kawasan konservasi, pengendalian sampah di laut, pengembangan waterfront city, dapat memperlihatkan komitmen Indonesia pada keberlanjutan dalam jangka panjang. Penelitian ini menyimpulkan bahwasanya peta jalan nasional dapat selaras dengan kerangka ASEAN. Integrasi regional dan inovasi teknologi dapat menjadi faktor kunci, dalam memperkuat kontribusi Indonesia dalam visi ekonomi biru ASEAN.
subject: Articles
  topic: section
subject: ASEAN Ekonomi Biru
  topic: keywords
creator: Siti Khodizah Rahmadani
creator: Chistya Lamisa Balqis
creator: Salma Khaerunissa
creator: Nivo Al Khila Tri Nastiti
creator: Neyla Athaya Nafiah
creator: Aji Haekal Hamid
rights: Copyright (c) 2026 Siti Khodizah Rahmadani, Chistya Lamisa Balqis, Salma Khaerunissa, Nivo Al Khila Tri Nastiti, Neyla Athaya Nafiah, Aji Haekal Hamid (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 2560
ending page: 2573
doi: 10.63822/pgeqke53

Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia
type: item
description: Penelitian ini untuk melihat Pengaruh Firm size, Free float dan Underwriter reputation terhadap Underpricing pada Saham IPO di Indonesia. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel 232 perusahaan. Metodologi yang diterapkan dalam kajian ini adalah pendekatif kuantitatif dengan desain eksplanatori. Pendekatan analisis yang digunakan adalah Analisis Regresi Linear Sederhana (Simple Linear Regression). Hasil penelitian menunjukkan bahwa semakin besar total aset yang dimiliki perusahaan, semakin rendah tingkat underpricing yang terjadi di pasar sekunder. Penelitian ini menemukan bahwa semakin besar proporsi saham yang dilepas ke publik, semakin tinggi lonjakan harga saham pada hari pertama perdagangan. Dan juga Hasil statistik menunjukkan bahwa penggunaan penjamin emisi bereputasi tinggi (top tier) maupun rendah tidak memberikan dampak perbedaan yang signifikan terhadap tingkat keuntungan awal saham. Temuan ini mengindikasikan bahwa pada periode "Hot Market" (2021–2024), peran sertifikasi reputasi underwriter menjadi kurang relevan akibat dominasi perilaku herding investor. Keputusan investasi pasar lebih didorong oleh sentimen tren dan momentum sektoral dibandingkan kredibilitas lembaga penjamin emisi.
subject: Articles
  topic: section
subject: Firm size
  topic: keywords
subject: Free float
  topic: keywords
subject: Underwriter reputation
  topic: keywords
subject: Underpricing
  topic: keywords
subject: IPO
  topic: keywords
creator: Zerafim Emmanuel Sharon
creator: Diena Noviarini
creator: Ringga Sentag Asa
rights: Copyright (c) 2026 Zerafim Emmanuel Sharon, Diena Noviarini, Ringga Sentag Asa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 2928
ending page: 2945
doi: 10.63822/xdq88089

Pengaruh Jumlah Uang Beredar, Inflasi, Suku Bunga Riil, dan Nilai Tukar terhadap Pertumbuhan Ekonomi di Negara ASEAN Periode 2019–2023
type: item
description: This study examines the impact of monetary variables, namely money supply, inflation, real interest rate, and exchange rate, on economic growth in ASEAN countries during 2019–2023. The sample consists of five ASEAN countries Indonesia, Malaysia, Thailand, the Philippines, and Vietnam (ASEAN-5) selected through purposive sampling based on data availability. The study employs annual panel data covering five years with a total of 25 balanced observations. The analysis is conducted using panel regression with the Random Effect Model (REM) estimated through the Panel EGLS approach. The results indicate that, jointly, money supply, inflation, real interest rate, and exchange rate have no significant effect on economic growth. However, the partial test reveals that inflation has a positive and significant effect on economic growth, while money supply and real interest rate show positive but insignificant effects. The exchange rate demonstrates a negative but insignificant relationship with economic growth. These findings suggest that during the post-pandemic recovery period, inflation becomes the most influential monetary factor explaining economic growth variation in ASEAN-5, whereas other monetary variables do not strongly affect real output in the short run. Policy implications highlight the importance of maintaining inflation stability, strengthening monetary transmission to the real sector, and improving macroeconomic stability to support sustainable economic growth.
subject: Articles
  topic: section
subject: ASEAN-5; economic growth; money supply; inflation; real interest rate; exchange rate; panel data
  topic: keywords
creator: Muhammad Syahidin
creator: Firdaus Budhy Saputro
rights: Copyright (c) 2026 Muhammad Syahidin , Firdaus Budhy Saputro (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 2946
ending page: 2959
doi: 10.63822/g5955m16

Pengaruh Beauty Influencer, Viral Marketing Dan Online Customer Review Terhadap Keputusan Pembelian ProdukSkintific di Aceh Barat.
type: item
description: This study aims to identify and analyze the influence of Beauty Influencers, Viral Marketing, and Online Customer Reviews on purchasing decisions for Skintific products. The sample selection in this study used a non-probability sampling method with a purposive sampling technique. Using the Slovin formula, the required sample size was calculated as 98.5; therefore, 100 respondents were considered sufficient to represent the study. In collecting data, the researcher used primary data sources through questionnaires distributed to respondents. The research data were analyzed using multiple linear regression analysis, coefficient of determination analysis, t-test, and F-test. The results of this study indicate that Beauty Influencers, Viral Marketing, and Online Customer Reviews have a positive and significant effect on purchasing decisions for Skintific products
subject: Articles
  topic: section
subject: Beauty Influencer, Viral Marketing, Online Customer Review, Purchasing Decision
  topic: keywords
creator: Sri Wahyuni
creator: Cut Mega Putri
rights: Copyright (c) 2026 Sri Wahyuni, Sri Wahyuni, Cut Mega Putri (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 2914
ending page: 2927
doi: 10.63822/0v5g3p40

Analisis Studi Kelayakan Bisnis Usaha Keripik Pisang Liapik Ditinjau Dari Aspek Hukum
type: item
description: Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor pangan memiliki peran strategis dalam perekonomian nasional, namun keberlanjutan usaha tidak hanya ditentukan oleh aspek ekonomi, melainkan juga oleh kepatuhan terhadap aspek hukum dan legalitas usaha. Penelitian ini bertujuan untuk menganalisis kelayakan usaha UMKM keripik ditinjau dari aspek hukum, khususnya terkait legalitas usaha, perizinan produk pangan, sertifikasi halal, perlindungan konsumen, serta perlindungan Hak Kekayaan Intelektual (HKI). Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa UMKM keripik yang diteliti telah memiliki Nomor Induk Berusaha (NIB), Sertifikat Produksi Pangan Industri Rumah Tangga (SPP-IRT), sertifikasi halal, serta telah mencantumkan informasi dasar produk pada kemasan sesuai ketentuan yang berlaku. Selain itu, usaha ini juga telah mendaftarkan merek dagang sebagai bentuk perlindungan HKI. Dengan terpenuhinya aspek legalitas usaha, perizinan produk pangan, sertifikasi halal, dan perlindungan HKI, dapat disimpulkan bahwa UMKM keripik tersebut layak secara hukum untuk dijalankan dan dikembangkan. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku UMKM dan pemangku kepentingan dalam meningkatkan kepatuhan hukum dan keberlanjutan usaha di sektor pangan.
subject: Articles
  topic: section
subject: UMKM
  topic: keywords
subject: studi kelayakan bisnis
  topic: keywords
subject: aspek hukum
  topic: keywords
creator: Hendi Setiawan
creator: Hani Humaeriyah
rights: Copyright (c) 2026 Hendi Setiawan, Hani Humaeriyah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2892
ending page: 2904
doi: 10.63822/zpjjvn42

Integrasi Nilai SDGS dan Pancasila: Strategi Indonesia Mewujudkan Pertumbuhan Ekonomi Inklusif di Daerah
type: item
description: This study aims to examine how Indonesia is implementing the Pancasila economic system to help accomplish the Sustainable Development Goals (SDGs) at the national and regional levels. It uses a descriptive qualitative technique to look at both external and internal issues, such as global economic conditions, maritime security, human resources, natural resources, sociocultural dynamics, politics, and government functions. Regional case studies of the Pancasila economic system's implementation in Maluku Province, Papua Province, Sukabumi Regency, and Sulawesi Island are also included in the study. The results show that inclusive and fair economic development has been reinforced throughout areas by the application of Pancasila values, such as social justice and cooperation. The productive-age population makes up 70.7% of the population while the agricultural sector provides 12.53% of GDP, according to Statistics Indonesia (BPS, 2025). Persistent inequality is highlighted by a Gini value of 0.375. According to the study's findings, the Pancasila economic system and the SDGs may work together to promote inclusive, socially just, and sustainable national growth.
subject: Articles
  topic: section
subject: Sistem ekonomi
  topic: keywords
subject: SDGs
  topic: keywords
subject: Indonesia
  topic: keywords
creator: Zahira Nandhifa Syifarany
creator: Fawnia Azalia Sekar Parahita
creator: Febby Cipta
creator: Moh Hardy Yulinar Firdaus
creator: Nauval Dzikri Gofari
rights: Copyright (c) 2026 Zahira Nandhifa Syifarany, Fawnia Azalia Sekar Parahita, Febby Cipta, Moh Hardy Yulinar Firdaus, Nauval Dzikri Gofari (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2905
ending page: 2913
doi: 10.63822/kmahf660

Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Gaya Hidup Terhadap Minat Beli pada Motor Listrik Volta di Surakarta
type: item
description: Electric motorcycles are an environmentally friendly and economical transportation solution in the face of energy scarcity and air pollution. However, there are indications of problems with consumer interest in PT Volta products in Surakarta. Referring to this urgency, this study examines the contribution of perceived benefits, perceived ease of use, and lifestyle in shaping customer purchasing interest. The main objective of this study is to identify and explain the influence of these three variables on the decision of potential consumers of Volta electric motorcycles in Surakarta. This study applies a quantitative approach by utilising primary data as the main source of information. Considering that the population of potential consumers of Volta electric motorcycles in Surakarta cannot be identified with certainty (unknown population), a sample size of 100 respondents was determined. Participants were selected using purposive sampling based on specific criteria. Data collection instruments were integrated through the distribution of questionnaires, literature studies, and field observations. Furthermore, the data were analysed using a series of statistical procedures, including instrument testing (validity and reliability), descriptive analysis, classical assumption testing, and multiple linear regression analysis to test the hypothesis through t-tests, F-tests, and the coefficient of determination (R2). Evaluation of the research instruments showed that all questionnaire items met the validity and reliability criteria. In addition, the model met the classical assumption requirements, as indicated by the absence of multicollinearity and heteroscedasticity, and had normally distributed residuals. The resulting regression model is presented through the following equation: Y = 4.830 + 0.733 X1 + 0.037 X2 + 0.044 X3 + e. Partially (t-test), the results show that only the variable of perceived ease of use has a significant effect on purchase intention. Conversely, the …
subject: Articles
  topic: section
subject: Benefits Perception
  topic: keywords
subject: Ease of Use Perception
  topic: keywords
subject: Lifestyle
  topic: keywords
subject: Purchase Interest
  topic: keywords
creator: Dwi Wahyu Nugroho
creator: Mutya Paramita Pratita
rights: Copyright (c) 2026 Dwi Wahyu Nugroho, Mutya Paramita Pratita (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2863
ending page: 2877
doi: 10.63822/gp0v0y87

Pengaruh Financial Literacy, Parental Financial Behavior Dan Herding Behavior Terhadap Keputusan Investasi Saham
type: item
description: This study aims to analyse the influence of financial literacy, parental financial behaviour, and herding behaviour on stock investment decisions among students at the Faculty of Economics and Business, Slamet Riyadi University, Surakarta. Using a quantitative approach, primary data was collected through a questionnaire distributed to 100 respondents selected using purposive sampling techniques. Data analysis was conducted comprehensively through descriptive analysis, multiple linear regression, and hypothesis testing using t-tests, F-tests, and the coefficient of determination ($R^2$). The t-test results showed that the three independent variables partially had a significant effect on stock investment decisions, as evidenced by the p-values obtained for financial literacy (0.000), parental financial behaviour (0.000), and herding behaviour (0.002), all of which were below the significance level of 0.05
subject: Articles
  topic: section
subject: Financial Literacy ; Parental Financial Behaviour ; Herding Behaviour ; stock investment decisions
  topic: keywords
creator: Annisa Novita Sari
creator: Rina Susanti
rights: Copyright (c) 2026 Annisa Novita Sari, Rina Susanti (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2848
ending page: 2862
doi: 10.63822/hs62rg17

Kesiapan UMKM Menghadapi Redenominasi Rupiah dalam Ekosistem Pembayaran Digital QRIS
type: item
description: This research analyzes the readiness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to face the potential implementation of the rupiah redenomination policy, focusing on digital payment transformation and QRIS adoption as the main payment system. The qualitative method involved interviews with MSME actors, consumer surveys, and comprehensive document studies combining data from regulations, reports, and scientific articles. The main findings reveal challenges such as varying levels of understanding about redenomination, difficulties in financial records and price adjustment, and technical issues within payment systems. Consumers require price clarity and protection against transaction errors and fraud during the transition. Most MSMEs have adopted non-cash payments, mainly using QRIS, yet still need educational support and infrastructure improvements. This study develops an empirical readiness framework for MSMEs consisting of four core pillars: (1) Technology and System Readiness, including digital infrastructure modernization and device subsidies; (2) Operational and Business Process Readiness, involving inventory management adaptation and strategic price-setting; (3) Payment Method Readiness, focusing on QRIS adoption, transaction cost incentives, and digital payment safety campaigns; (4) Knowledge and Institutional Readiness, encompassing structured financial literacy, community mentoring, government monitoring, and regulatory collaboration with fintech and key stakeholders. This study offers strategic policy recommendations to foster an inclusive and smooth transition for MSMEs during redenomination and digitalization. The proposed measures aim to optimize policy impact and practical readiness of business actors, thereby strengthening MSMEs’ role in supporting national economic growth.
subject: Articles
  topic: section
subject: Rupiah Redenomination, MSMEs, QRIS, Digital Payment, Framework Readiness
  topic: keywords
creator: Sovie Sri Anggraeni
creator: Erna Nur Fadhilah
creator: Theresia Linda Verlita
creator: Shofi Nurhasna Fatin
rights: Copyright (c) 2026 Sovie Sri Anggraeni, Erna Nur Fadhilah, Theresia Linda Verlita, Shofi Nurhasna Fatin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2878
ending page: 2891
doi: 10.63822/nk164h81

Analisis Efektivitas Manajemen Risiko Valuta Asing terhadap Profitabilitas PT Garuda Indonesia (Persero) Tbk (2020-2024)
type: item
description: The development of international capital flows has driven an increase in corporate involvement in cross-border transactions using foreign currencies, thereby creating exchange rate fluctuation risks. PT Garuda Indonesia (Persero) Tbk, as an airline company operating internationally, has a high level of foreign exchange exposure, particularly in operational costs and liabilities dominated by the US dollar. This study aims to analyze the effectiveness of foreign exchange risk management on the profitability of PT Garuda Indonesia (Persero) Tbk during the 2020–2024 period. The study uses a descriptive quantitative approach with secondary data sourced from the Bank Indonesia middle exchange rate and PT Garuda Indonesia (Persero) Tbk's annual reports. Foreign exchange risk is measured through the ratio of exchange rate gains (losses) to operating profit, while profitability is measured using Return on Assets (ROA). Research results show that the foreign exchange risk faced by companies is significant and impacts financial performance. The effectiveness of foreign exchange risk management shows varying results from year to year. Company profitability, measured using ROA, also experiences fluctuations. Descriptively, there is a correlation between the effectiveness of foreign exchange risk management and company profitability, although profitability is also influenced by factors other than exchange rate risk.
subject: Articles
  topic: section
subject: international capital flows; foreign exchange risk; exchange rate; profitability; ROA
  topic: keywords
creator: Meilanie Tri Pratiwi
creator: Asep Saepuloh
creator: Muhamad Dzikry Raynan
creator: Perwito Perwito
rights: Copyright (c) 2026 Meilanie Tri Pratiwi, Asep Saepuloh, Muhamad Dzikry Raynan, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 2836
ending page: 2847
doi: 10.63822/4046d349

Analisis Faktor-Faktor Pembentuk Customer Satisfaction dan Repurchase Intention Konsumen Produk Tas Lokal
type: item
description: This study aims to analyze the effects of product design, content marketing, and e-service quality on customer satisfaction and repurchase intention among consumers of the local bag brand Merché. A quantitative research approach was employed using a survey method involving 240 Merché consumers in the DKI Jakarta area. Data were analyzed using Structural Equation Modeling (SEM) with the assistance of SPSS and AMOS software. The results indicate that product design, content marketing, and e-service quality have a positive and significant effect on customer satisfaction. Furthermore, product design and customer satisfaction also have a positive and significant effect on repurchase intention. However, content marketing and e-service quality do not have a significant direct effect on repurchase intention. These findings suggest that customer satisfaction plays a crucial role in encouraging repurchase intention, while product design is the only variable that directly influences both dependent variables. This study contributes theoretically by extending the application of Expectation Confirmation Theory in the context of digital marketing for local fashion brands and provides practical insights for fashion businesses in formulating strategies focused on enhancing customer satisfaction and long-term consumer loyalty
subject: Articles
  topic: section
subject: product design, content marketing, e-service quality, customer satisfaction, repurchase intention
  topic: keywords
creator: Farizka Hayyu Artanti
creator: Usep Suhud
creator: Meta Bara Berutu
rights: Copyright (c) 2026 Farizka Hayyu Artanti, Usep Suhud, Meta Bara Berutu (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2809
ending page: 2835
doi: 10.63822/6dx56759

Developing a Model of Islamic Banking Audit Understanding Based on Student Learning Experiences: A Grounded Theory Approach
type: item
description: This study aims to develop a model of Islamic banking audit understanding based on students’ learning experiences using a Grounded Theory approach. Islamic banking audit carries unique complexities because it must consider sharia compliance alongside conventional accounting and auditing practices. The study involved 25 accounting students who had completed coursework in auditing and Islamic banking at three universities in Indonesia. Data were collected through semi-structured in-depth interviews and focus group discussions (FGDs), and analyzed using open, axial, and selective coding following Strauss and Corbin’s Grounded Theory procedures. The findings identify five key categories in students’ understanding of Islamic banking audit: (1) foundational understanding of sharia principles, (2) technical auditing competencies, (3) integration of sharia–accounting knowledge, (4) learning challenges, and (5) strategies for developing understanding. The resulting theoretical model shows that students’ understanding develops through an iterative process influenced by their religious knowledge background, instructional quality, and practical exposure. This model offers important implications for curriculum design and instructional methods in Islamic banking audit education at the higher education level.
subject: Articles
  topic: section
subject: Islamic Banking Audit, Grounded Theory, Student Understanding, Islamic Accounting Education, Learning Model.
  topic: keywords
creator: Wali Saputra
rights: Copyright (c) 2025 Wali Saputra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-30
publication date: 2025-11-30
starting page: 3654
ending page: 3668
doi: 10.63822/25ryf157

Developing a Model of Students’ Understanding of Islamic Banking Accounting Based on Learning Experiences: A Grounded Theory Approach
type: item
description: Islamic banking accounting carries unique complexities as it integrates technical accounting procedures with Sharia principles. Students’ understanding of Islamic accounting is critical for preparing competent graduates capable of contributing to the growth of the Islamic finance industry. However, how students construct their understanding of Islamic banking accounting through their learning experiences has not yet been comprehensively mapped. This study aims to develop a theoretical model of students’ understanding of Islamic banking accounting based on their learning experiences using a Grounded Theory approach. This qualitative research employed the Grounded Theory method and involved 24 students from three Indonesian universities who had completed coursework in Islamic banking accounting. Data were collected through in-depth interviews, focus group discussions, and documentation analysis. Data analysis followed the three-stage coding procedure (open, axial, and selective coding) with the assistance of NVivo 12 software. The study produced a Progressive Spiral Model of Islamic Accounting Understanding, showing that students’ comprehension develops iteratively through three interrelated layers: (1) the technical–procedural layer focusing on mastering transaction recording mechanisms, (2) the conceptual–Sharia principles layer connecting accounting practices with Islamic ethical values, and (3) the philosophical–maqashid layer integrating accounting with the broader objectives of Sharia in socioeconomic contexts. This progression is facilitated by four key conditions: prior knowledge architecture, pedagogical approaches, community of practice, and personal motivation. Students employ cognitive, metacognitive, and social strategies to deepen their understanding. The study identifies four typologies of student understanding: Technical Performers, Conceptual Understanders, Integrated Learners, and Reflective Scholars. The Progressive Spiral Model contributes theoreti…
subject: Articles
  topic: section
subject: Islamic Banking Accounting, Grounded Theory, Learning Model, Conceptual Understanding, Accounting Education, Islamic Economics
  topic: keywords
creator: Wali Saputra
rights: Copyright (c) 2025 Wali Saputra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-31
publication date: 2025-12-31
starting page: 3669
ending page: 3688
doi: 10.63822/5s9z0m29

The Effect of Cash Holdings And Solvency on Profitability: Multinational Companies Coal Production Subindustry Listed (IDX)
type: item
description: Cash management in multinational companies is very important in maintaining liquidity and optimizing profits. Currency differences are one of the factors that encourage companies to implement quality cash management in order to avoid losses caused by currency fluctuations. The purpose of this study is to examine whether cash holdings and solvency can affect the profitability of multinational companies in the coal production sub-industry listed on the Indonesia Stock Exchange (IDX) for the period 2020-2024. The results of the study indicate that cash holdings affect profitability, while solvency does not affect profitability. Overall, the dependent variables simultaneously affect the independent variables.
subject: Articles
  topic: section
subject: cash holding
  topic: keywords
subject: solvency
  topic: keywords
subject: profitability
  topic: keywords
creator: Syahla Nur Fikriyyah
creator: Djalalludin Akbar
creator: Perwito Perwito
rights: Copyright (c) 2026 Syahla Nur Fikriyyah, Djalalludin Akbar, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2796
ending page: 2808
doi: 10.63822/d7axyf48

Analisis Pengaruh Struktur Modal dan Tata Kelola Perusahaan Terhadap Kinerja Keuangan Perbankan Syariah Besar di Indonesia
type: item
description: This study aims to analyze the effect of Capital Structure, measured by Debt Equity Ratio (DER), and Corporate Governance, measured by Independent Board of Commissioners (DKI), on Financial Performance, measured by Return on Assets (ROA), in the five largest Islamic banks in Indonesia (BSI, Bank Mega Syariah, Bank Aceh Syariah, Bank Muamalat, and BJB Syariah) during the period 2020-2024. The method used in this study is panel data analysis with a quantitative approach. The data used was taken from the annual financial reports and sustainability reports of each bank. The results of the study show that, overall, DER and DKI have a significant impact on ROA. However, when viewed individually, DER does not have a significant impact, while DKI has a positive and significant effect on ROA. These findings indicate that good corporate governance is an important factor in improving the financial performance of Islamic banks in Indonesia.
subject: Articles
  topic: section
subject: Independent Board of Commisioners; Debt to Equity Ratio; Financial Performance; Islamic Banking; Return on Asset
  topic: keywords
creator: Mila Salbiyah
creator: Pina Aulia Maharani
creator: Wahidah Nazmi Lailia
creator: Alfiana Alfiana
rights: Copyright (c) 2026 Mila Salbiyah, Pina Aulia Maharani, Wahidah Nazmi Lailia, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2786
ending page: 2795
doi: 10.63822/kbpy9231

Faktor Faktor yang Memengaruhi Use Behavior Pengguna Fintech Crowdfunding Melalui Behavioral Intention
type: item
description: The development of Fintech Crowdfunding in Indonesia has made it easier for people to conduct donations and social financing activities digitally. However, the level of continued use is still influenced by various psychological, social, and technological factors, especially among Generation Z as the largest digital user group. This study aims to analyze the influence of performance expectations, effort expectations, social influence, facilitating conditions, perceived risk, perceived trust, and hedonic motivation on behavioral intentions and their impact on the usage behavior of fintech crowdfunding users, with behavioral intentions as a mediating variable, on the Kitabisa platform. This study uses a quantitative approach with a survey method through a questionnaire to Generation Z users who have used the Kitabisa platform. The data analysis technique uses Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the direct and indirect relationships between variables. The results show that performance expectations, effort expectations, social influence, facilitating conditions, perceived trust, and hedonic motivation have a positive effect on behavioral intentions, while perceived risk has a negative effect on behavioral intentions. Furthermore, behavioral intentions are proven to have a positive and significant effect on usage behavior. The results of the mediation test indicate that behavioral intention is able to mediate the influence of all independent variables on usage behavior, both fully and partially. This finding suggests that fintech crowdfunding usage behavior is influenced not only by technological factors, but also by trust, risk perception, and user emotional motivation. Therefore, improving system quality, transparency, security, and user emotional experience are important factors in driving the desire to use fintech crowdfunding platforms.
subject: Articles
  topic: section
subject: performance expectancy, effort expectancy, social influence, facilitating conditions, perceived trust, hedonic motivation, behavioral intention, use behavior, fintech crowdfunding
  topic: keywords
creator: Shuja Azmi Ismail
creator: Ryna Parlyna
creator: Osly Usman
rights: Copyright (c) 2026 Shuja Azmi Ismail, Ryna Parlyna, Osly Usman (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 2763
ending page: 2785
doi: 10.63822/6884qj34

Pengaruh Capital Adequacy Ratio (CAR) dan Loan to Deposit Ratio (LDR) Terhadap Pertumbuhan Laba pada Bank Konvensional di Indonesia Periode 2019–2023
type: item
description: This study examines the effect of the Capital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) on profit growth in conventional banks in Indonesia during the 2019–2023 period. The data were processed using EViews 12 through panel data regression, which involved data preparation, descriptive statistical testing, normality testing, classical assumption testing, and model selection procedures using the Chow, Hausman, and Lagrange Multiplier (LM) tests. The results show that the Random Effect Model (REM) is the most appropriate panel regression model for this research.The findings indicate that CAR has a positive and significant effect on profit growth, while LDR has a positive but insignificant effect. Simultaneously, both variables significantly influence profit growth with an R² value of 93.03%, demonstrating strong explanatory power. These results highlight that capital strength plays a crucial role in supporting bank performance, whereas credit distribution effectiveness—represented by LDR—does not significantly drive profit growth during the study period.
subject: Articles
  topic: section
subject: CAR
  topic: keywords
subject: LDR
  topic: keywords
subject: Bangking
  topic: keywords
creator: Annisa Pratiwi Sundari
creator: Alfiana Alfiana
creator: Siti Kodariah
rights: Copyright (c) 2026 Annisa Pratiwi Sundari, Alfiana Alfiana, Siti Kodariah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 2751
ending page: 2762
doi: 10.63822/6k7rh955

Analisis Pengambilan Keputusan dalam Kendala di UMKM Sadane Coffee
type: item
description: This study aims to analyze business decision-making in overcoming various constraints faced by Sadane Coffee SMEs, particularly in labor management, capital, raw materials, and marketing aspects. The research method employs a qualitative approach with an explanatory survey design. Data were collected through direct observation and in-depth interviews with the business owner, supported by documentation and relevant literature studies. The results indicate that decision-making at Sadane Coffee SMEs remains simple and family-oriented. Labor management relies solely on family members, which helps reduce operational costs but limits production capacity. Business capital is entirely derived from personal funds without a clear separation between business and household finances, making financial performance evaluation difficult. Raw material management is relatively effective due to easy availability, although price fluctuations pose a significant risk. In terms of marketing, promotional activities are not conducted actively or systematically and mainly depend on word-of-mouth promotion and the owner's personal social media, resulting in limited market reach and weak branding. The study concludes that Sadane Coffee SMEs have considerable development potential; however, more strategic decision-making is required, particularly in utilizing digital promotion. The implications of this study highlight the importance of strengthening digital marketing strategies and improving business management to enhance competitiveness and sustainability of SMEs.
subject: Articles
  topic: section
subject: SMEs, decision-making, marketing, digital promotion, micro business
  topic: keywords
creator: Fitri Rahmadani
creator: Findi Maulana Hermawan
creator: Andreas Saputra Sitanggang
creator: William Tjandra
rights: Copyright (c) 2026 Fitri Rahmadani, Findi Maulana Hermawan, Andreas Saputra Sitanggang, William Tjandra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 2860
ending page: 2750
doi: 10.63822/kms3ch95

Analisis Pengaruh Ekspor dan Impor Terhadap Pertumbuhan Ekonomi di Indonesia (Studi Kasus Tahun 2020-2024)
type: item
description: Indonesia’s economic growth during the 2020–2024 period experienced significant dynamics due to the impact of the COVID-19 pandemic and global trade uncertainties. International trade, particularly export and import activities, plays a crucial role in influencing economic growth through its contribution to national income. This study aims to analyze the effect of exports and imports on Indonesia’s economic growth during the 2020–2024 period. The theoretical framework is based on economic growth theory and the Heckscher–Ohlin theory of international trade, which emphasizes the importance of net exports in driving Gross Domestic Product (GDP). This research employs a quantitative descriptive approach using secondary data on exports, imports, and economic growth obtained from official publications of Statistics Indonesia (BPS). The analysis examines the trends of export and import performance and their relationship with Indonesia’s economic growth. The results indicate that export and import activities fluctuated throughout the study period due to global economic conditions and trade policy adjustments. Exports contributed to increasing foreign exchange earnings and national output, while imports played a significant role in fulfilling domestic demand for raw materials and capital goods to support production activities. Overall, the study concludes that exports and imports have a strategic role in supporting Indonesia’s economic growth, highlighting the need for balanced and sustainable international trade management.
subject: Articles
  topic: section
subject: Economic Growth; Exports; Imports; International Trade; Indonesia.
  topic: keywords
creator: Mila Salbiyah
creator: Fadila Siti Nuraeni
creator: Kylla Almira Rahma Fadzillah
creator: Sri Yulandasari Lajai Mandam
creator: Perwito Perwito
rights: Copyright (c) 2026 Mila Salbiyah, Fadila Siti Nuraeni, Kylla Almira Rahma Fadzillah, Sri Yulandasari Lajai Mandam, Perwito Perwito (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 2817
ending page: 2828
doi: 10.63822/cj4ehq70

Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Dan Motivasi Kerja Terhadap Kinerja Perangkat Desa Di Kecamatan Moyo Hulu
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan, budaya organisasi, dan motivasi kerja terhadap kinerja perangkat desa di Kecamatan Moyo Hulu. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif, yang bertujuan untuk mengetahui hubungan dan pengaruh antarvariabel. Populasi dalam penelitian ini adalah seluruh perangkat desa di Kecamatan Moyo Hulu, dengan teknik pengambilan sampel menggunakan sampling jenuh, sehingga seluruh populasi dijadikan sebagai sampel penelitian. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linear berganda dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial gaya kepemimpinan berpengaruh signifikan terhadap kinerja perangkat desa dengan arah pengaruh negatif, sedangkan budaya organisasi dan motivasi kerja berpengaruh positif dan signifikan terhadap kinerja perangkat desa. Hasil uji simultan (uji F) menunjukkan bahwa gaya kepemimpinan, budaya organisasi, dan motivasi kerja secara bersama-sama berpengaruh signifikan terhadap kinerja perangkat desa.
subject: Articles
  topic: section
subject: Gaya Kepemimpinan; Budaya Organisasi; Motivasi Kerja; Kinerja Perangkat Desa.
  topic: keywords
creator: Muhammad Ubaidul Haris
creator: Hanifa Sri Nuryani
rights: Copyright (c) 2026 Muhammad Ubaidul Haris, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 2829
ending page: 2843
doi: 10.63822/4rnbb508

Pengaruh Kualitas Layanan, Kepercayaan, Kemudahan Dan Fitur Aplikasi Wondr By BNI Terhadap Kepuasan Nasabah Di Kalangan Mahasiswa Universitas Teknologi Sumbawa
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kepercayaan, kemudahan, dan fitur aplikasi Wondr by BNI terhadap kepuasan nasabah di kalangan mahasiswa Universitas Teknologi Sumbawa. Penelitian ini penting dilakukan seiring dengan meningkatnya penggunaan layanan perbankan digital dan strategi rebranding Bank BNI melalui aplikasi Wondr by BNI. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif dengan pengumpulan data melalui kuesioner. Sampel penelitian terdiri dari 100 mahasiswa Universitas Teknologi Sumbawa pengguna aplikasi Wondr by BNI yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linear berganda dengan bantuan perangkat lunak SPSS versi 21. Hasil penelitian menunjukkan bahwa kepercayaan, kemudahan, dan fitur aplikasi berpengaruh positif dan signifikan terhadap kepuasan nasabah. Sementara itu, kualitas layanan tidak berpengaruh signifikan terhadap kepuasan nasabah. Temuan ini mengindikasikan bahwa kepercayaan, kemudahan penggunaan, dan relevansi fitur aplikasi lebih dominan dalam membentuk kepuasan mahasiswa sebagai pengguna layanan perbankan digital. Penelitian ini diharapkan dapat memberikan kontribusi akademik serta menjadi bahan evaluasi bagi Bank BNI dalam pengembangan layanan digital ke depan.
subject: Articles
  topic: section
subject: Kualitas Layanan; Kepercayaan; Kemudahan; Fitur Aplikasi; Kepuasan Nasabah.
  topic: keywords
creator: Dewi Sinta Puspitasari
creator: Hanifa Sri Nuryani
rights: Copyright (c) 2026 Dewi Sinta Puspitasari, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-31
publication date: 2026-01-31
starting page: 2844
ending page: 2859
doi: 10.63822/tc1waa95

Pengaruh Likuiditas, Profitabilitas dan Struktur Aktiva terhadap Struktur Modal pada perusahaan Multinasional Sektor Energi di BEI
type: item
description: This study examines the effect of liquidity, profitability, and asset structure on capital structure in multinational companies using panel data (30 observations) and a Fixed Effect Model (FEM) based on Chow and Hausman tests. Liquidity is measured by the Current Ratio (CR), profitability by Return On Assets (ROA), asset structure by the proportion of fixed assets, and capital structure by the Debt to Asset Ratio (DAR). The simultaneous test results indicate that CR, ROA, and asset structure jointly have a significant effect on capital structure (F-statistic = 16.33394; p = 0.000). Partially, liquidity has a negative and significant effect on capital structure, meaning higher liquidity leads to lower debt usage. Profitability and asset structure also have negative effects but are not significant. The adjusted R-squared value of 0.8088 shows that 80.88% of capital structure variation can be explained by the model variables. These findings highlight liquidity as the dominant factor in determining capital structure policy in multinational companies.
subject: Articles
  topic: section
subject: Liquidity, Profitability, Asset Structure, Capital Structure
  topic: keywords
creator: Anggun Fitria Novianti
creator: Astri Astri
creator: Isma Isalahul Mustaqim
rights: Copyright (c) 2026 Anggun Fitria Novianti, Astri Astri, Isma Isalahul Mustaqim (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2785
ending page: 2801
doi: 10.63822/nqspnb09

Pengaruh Perceived Ease of Use dan Perceived Risk Terhadap Customer Loyalty Melalui Customer Satisfaction pada Aplikasi E-Wallet
type: item
description: The increasing use of digital wallet (e-wallet) services in Indonesia highlights the need for a deeper understanding of the factors that influence user loyalty. This research is conducted to examine the influence of perceived ease of use and perceived risk on customer loyalty, with customer satisfaction positioned as a mediating variable within the context of the LinkAja e-wallet application. A quantitative research design is employed by distributing structured questionnaires to 190 active LinkAja users across Indonesia. The collected data are analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0. The findings indicate that perceived ease of use exerts a positive and statistically significant impact on customer satisfaction, whereas perceived risk demonstrates a negative and significant effect on customer satisfaction. In addition, customer satisfaction is found to positively influence customer loyalty and to significantly mediate the relationship between perceived ease of use and perceived risk on customer loyalty. These results imply that optimizing system usability and effectively managing perceived risks are crucial in improving user satisfaction and fostering long-term loyalty toward e-wallet services.
subject: Articles
  topic: section
subject: Perceived Ease of Use, Perceived Risk, Customer Satisfaction, Customer Loyalty, e-wallet, LinkAja
  topic: keywords
creator: Julius Adi Wiratama
creator: Munawaroh Munawaroh
creator: Ringga Sentagi Asa
rights: Copyright (c) 2026 Julius Adi Wiratama, Munawaroh Munawaroh, Ringga Sentagi Asa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 2766
ending page: 2784
doi: 10.63822/6y1g3t85

Analisis Kualitatif Transformasi Strategi Pemasaran UMKM Melalui Pemanfaatan Generative AI Video pada Produk Parfum
type: item
description: This research aims to analyze the transformation of marketing strategies in perfume MSMEs through the utilization of Generative AI Video technology. Amidst intense competition in the creative industry, MSMEs face significant challenges related to the high cost of professional visual content production. Using a descriptive qualitative approach, this study explores how tools shift from manual video production to the use of text-to-video based artificial intelligence. Data were collected through in-depth interviews with perfume MSME owners who have adopted AI technology in their promotional activities. The results indicate that the utilization of Generative AI Video significantly transforms marketing strategies in three main aspects: production cost efficiency, content distribution speed, and the ability to visualize scents more imaginatively. This technology allows MSMEs to create aesthetic visual narratives without physical resource constraints, thereby enhancing brand competitiveness on digital platforms. This study concludes that AI adaptation is not merely an efficiency tool, but a catalyst for creativity that changes how MSMEs build brand identity visually.
subject: Articles
  topic: section
subject: Digital Marketing; Generative AI Video; Marketing Strategy; MSME; Perfume.
  topic: keywords
creator: Cahyo Dwi Kuntoro
creator: Muhammad Naufal Kifayah
creator: Ridha Tasya Fadilah
rights: Copyright (c) 2026 Cahyo Dwi Kuntoro, Muhammad Naufal Kifayah, Ridha Tasya Fadilah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 2760
ending page: 2765
doi: 10.63822/e8ba7k29

Pengaruh Expertise, Trustworthiness, dan Attractiveness Influencer, Terhadap Brand Expected Value Terhadap Purchase Intention pada Studi Kasus Influencer Dr Tirta dan Merek Sepatu Lokal
type: item
description: This study aims to examine and analyze the influence of influencer expertise, trustworthiness, and attractiveness on brand expected value and purchase intention, using the case of Dr. Tirta and local footwear brands. The study involved 250 respondents who had previously viewed local footwear review content by Dr. Tirta on social media and were domiciled in DKI Jakarta. The analytical methods employed included validity and reliability testing using SPSS, as well as model fit and hypothesis testing using AMOS 29. The data were analyzed using Structural Equation Modeling (SEM). The findings indicate that expertise has a direct effect on purchase intention and also significantly influences brand expected value, along with the attributes of trustworthiness and attractiveness. However, brand expected value does not have a significant effect on purchase intention, suggesting the presence of other variables that influence this relationship. Therefore, factors such as brand preference and promotional strategies remain important in shaping consumer purchase decisions.
subject: Articles
  topic: section
subject: expertise, trustworthiness, attractiveness, brand expected value, purchase intention
  topic: keywords
creator: Dennis Trama Karindra
creator: Usep Suhud
creator: Meta Bara Berutu
rights: Copyright (c) 2026 Dennis Trama Karindra, Usep Suhud, Meta Bara Berutu (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 2742
ending page: 2759
doi: 10.63822/s576r946

Analisis Dampak Penerapan Tarif Efektif Rata-Rata (TER) Terhadap Pemotongan PPH Pasal 21 Karyawan Diskoperindag Kabupaten Sumbawa
type: item
description: Penelitian ini menganalisis dampak penerapan kebijakan Tarif Efektif Rata-Rata (TER) terhadap pemotongan Pajak Penghasilan (PPh) Pasal 21 pada karyawan Dinas Koperasi, Usaha Kecil, Menengah, Perindustrian, dan Perdagangan (DISKOPERINDAG) Kabupaten Sumbawa. Penelitian menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi. Fokus penelitian adalah membandingkan efisiensi administrasi dan persepsi keadilan pemotongan pajak sebelum dan setelah penerapan TER yang diatur dalam Peraturan Pemerintah No. 58 Tahun 2023 dan Peraturan Menteri Keuangan No. 168 Tahun 2023. Hasil penelitian menunjukkan bahwa penerapan TER telah menyederhanakan proses perhitungan, meningkatkan efisiensi administrasi bagi bendahara pengeluaran, serta menjamin kepatuhan prosedural di bawah pengawasan Pejabat Penatausahaan Keuangan (PPK). Besaran nominal pemotongan PPh 21 tidak mengalami perubahan signifikan bagi pegawai di berbagai tingkat jabatan, menunjukkan bahwa kebijakan ini mempertahankan keadilan vertikal, di mana pegawai berpenghasilan lebih tinggi menanggung beban pajak yang proporsional lebih besar. Persepsi keadilan pegawai cenderung positif. Namun, penelitian mencatat bahwa pemahaman konseptual TER di kalangan pelaksana masih bersifat operasional berdasarkan arahan teknis dari Kantor Pelayanan Pajak (KPP) Pratama setempat. Disimpulkan bahwa TER berhasil menyederhanakan administrasi perpajakan tanpa mengubah beban pajak secara substansial atau mengabaikan prinsip tarif progresif dan keadilan fiskal dalam konteks pemerintah daerah.
subject: Articles
  topic: section
subject: Tarif Efektif Rata-Rata (TER); PPh Pasal 21; Keadilan Pajak; Efisiensi Administratif; Pemerintah Daerah.
  topic: keywords
creator: Indrisetya Handayani
creator: Sriyatun
rights: Copyright (c) 2026 Indrisetya Handayani, Sriyatun (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2802
ending page: 2816
doi: 10.63822/f0vefd33

Strategi Persaingan Pemasaran Indomaret dan Alfamart Menggunakan Game Theory (Studi Kasus Indomaret Alfamart Sayabulu, Kota Serang)
type: item
description: This study aims to examine the marketing competition approach between adjacent Indomaret and Alfamart stores on Jalan Sayabulu, Serang City, using Game Theory. Data collection was conducted through direct observation. The marketing aspects analyzed include price, promotion, convenience, and product variety. Information obtained from observations was organized into payoff matrices and analyzed using the maximin and minimax methods. The findings reveal the presence of a saddle point indicating the success of the most efficient strategy. For Alfamart, the dominant strategy is the convenience aspect, while for Indomaret, the most effective strategy is related to price. This study indicates that Game Theory can be used as an efficient strategic analysis tool in modern retail competition in adjacent areas.
subject: Articles
  topic: section
subject: Game Theory, Marketing Strategy, Indomaret, Alfamart, Observation
  topic: keywords
creator: Indah Nuraeni
creator: Iska Hayati
creator: Nabila Saputri
creator: Moh. Agus Awaludin
creator: Bambang Hermawan
rights: Copyright (c) 2026 Indah Nuraeni, Iska Hayati, Nabila Saputri, Moh. Agus Awaludin, Bambang Hermawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
starting page: 2732
ending page: 2741
doi: 10.63822/9fdy1284

Analisis Manajemen Risiko Usaha Berdasarkan ISO 31000 pada UMKM Annisa Toys di Kabupaten Bandung
type: item
description: Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the national economy, particularly in the creative industry sector. One MSME operating in this sector is Annisa Toys, a doll production and retail business located in Kampung Boneka Sayati, Bandung Regency. Although Annisa Toys has been established since 1UU2 and has experienced significant business growth, various business risks remain and may affect its operational continuity and sustainability. This study aims to identify the business risks faced by Annisa Toys, analyze the level of risk based on the ISO 31000 framework, and formulate appropriate risk mitigation strategies. This research employs a descriptive qualitative approach, with data collected through direct observation, interviews with the business owner, and documentation studies. The results indicate that Annisa Toys faces several major risk categories, including operational risk, financial risk, human resource risk, market risk, marketing risk, and legal risk. Operational and market risks are identified as the most significant threats, particularly those related to custom doll production processes, intense price competition, and changes in consumer behavior. The implementation of ISO 31000–based risk management is expected to help Annisa Toys minimize risk impacts, improve operational efficiency, and maintain business sustainability in the increasingly competitive doll industry.
subject: Articles
  topic: section
subject: Risk Management, ISO 31000, MSMEs, Doll Industry, Annisa Toys.
  topic: keywords
creator: Asep Rizal Maulana
creator: Muhammad Luthfi Mubarrok
creator: Muhamad Zaki
creator: Panji Setia Meijaya
creator: Muhammad Shoffan Anbiya
creator: Alfiana Alfiana
rights: Copyright (c) 2026 Asep Rizal Maulana, Muhammad Luthfi Mubarrok, Muhamad Zaki, Panji Setia Meijaya, Muhammad Shoffan Anbiya, Alfiana Alfiana (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
starting page: 2699
ending page: 2717
doi: 10.63822/fmavzc63

Pengaruh Kemudahan, Kepercayaan, Gaya Hidup, Terhadap Keputusan Penggunaan Shopee Paylater Oleh Generasi Z di Kota Sumbawa
type: item
description: Perkembangan teknologi finansial (fintech) berbasis buy now pay later (BNPL), seperti Shopee PayLater, telah mengubah pola konsumsi masyarakat, khususnya Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan, kepercayaan, dan gaya hidup terhadap keputusan penggunaan Shopee PayLater oleh Generasi Z di Kota Sumbawa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden Generasi Z (usia 17-27 tahun) di Kota Sumbawa yang telah menggunakan Shopee PayLater, dipilih dengan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linear berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa secara parsial, kepercayaan dan gaya hidup berpengaruh positif dan signifikan terhadap keputusan penggunaan Shopee PayLater. Variabel gaya hidup memiliki pengaruh paling kuat, diikuti oleh kepercayaan. Namun, variabel kemudahan tidak terbukti berpengaruh signifikan. Secara simultan, ketiga variabel (kemudahan, kepercayaan, dan gaya hidup) berpengaruh signifikan terhadap keputusan penggunaan.
subject: Articles
  topic: section
subject: Kemudahan; Kepercayaan; Gaya Hidup; Keputusan Penggunaan; Shopee PayLater
  topic: keywords
creator: Wulan Meylani Rabiatul Azmi
creator: Fahlia Fahlia
rights: Copyright (c) 2026 Wulan Meylani Rabiatul Azmi, Fahlia Fahlia (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-28
publication date: 2026-01-28
starting page: 2718
ending page: 2731
doi: 10.63822/6v7rcw43