Ekopedia: Jurnal Ilmiah Ekonomi
type: channel
description: Kata "eko" berasal dari kata "ekonomi" yang secara harfiah berarti aturan atau manajemen rumah tangga. Dalam konteks modern, ekonomi adalah ilmu yang mempelajari bagaimana sumber daya digunakan dan didistribusikan, baik oleh individu, perusahaan, maupun negara. Sedangkan kata "pedia" berasal dari bahasa Yunani kuno "paideia", yang berarti pendidikan atau pembelajaran. Dalam konteks modern, "pedia" biasanya mengacu pada tempat atau sumber pengetahuan.. Jurnal Ekopedia merupakan jurnal ilmiah yang membahas pemahaman tentang ekonomi dan konteksnya. Ekopedia: Jurnal Ilmiah Ekonomi eISSN 3089-8374 & pISSN 3090-1022 diterbitkan 4 kali setahun (Maret, Juni, September, Desember) oleh Lembaga Indo Publishing. Ekopedia: Jurnal Ilmiah Ekonomi menerima tulisan atau karya ilmiah hasil-hasil penelitian dalam bidang Pendidikan Ekonomi, Ekonomi, Kewirausahaan, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya. Cara mengirim artikel ke Jurnal Ekopedia; Pilih Register or Login untuk mengirim artikel Atau pilih Make a new submission bila sudah pernah register/daftar Unduh Template (English) | Template (Indonesia) Mau proses cepat? hubungi kami!
publisher: Indo Publishing
language: en
publication name: Ekopedia: Jurnal Ilmiah Ekonomi
issn: 3090-1022
items: Karakteristik Teori Produksi Dalam Islam Berbasis Maqosid Syariah: Suatu Formulasi Konseptual
items: Harmonisasi Kebijakan Fiskal dan Lingkungan: Tinjauan Yuridis Skema 'Cap and Tax' dalam Pajak Karbon 2026
items: Analisis Ekonomi Produksi dan Kelayakan Finansial Usahatani Padi Berbasis Teknologi pada Skala 1 Hektar di Desa Lonrong Kecamatan Ujung Loe Kabupaten Bulukumba
items: Peran Mediasi Kepuasan Terhadap Loyalitas Pasien Rawat Jalan Ditinjau dari Service Quality dan Brand Trust pada Poliklinik Rumah Sakit Indriati Solo Baru
items: Peran Dinas Koperasi UKM Mandailing Natal dalam Membantu Pengurusan Nomor Induk Berusaha
items: Pengaruh Person Organization Fit, Organizational Commitment, dan Job Satisfication Terhadap Intention to Stay pada Karyawan Generasi Z yang Bekerja di Kabupaten Karanganyar
items: Pengaruh Dinamika Makroekonomi Terhadap Non-Performing Financing Perbankan Syariah di Indonesia: Pendekatan Non-Linear Autoregressive Distributed Lag (NARDL) Periode 2015-2025
items: Dampak Kepercayaan, Kualitas Pelayanan, dan Citra Merek Terhadap Loyalitas Pengguna Gojek di Kota Serang
items: Sinergi Inklusi dan Literasi Keuangan dalam Memacu Pertumbuhan Ekonomi Indonesia: Analisis Empiris Menggunakan Pendekatan Autoregressive Distributed Lag (ARDL)
items: Pengaruh Strategi Promosi dan Kualitas Pelayanan terhadap Minat Konsumen dalam Pemilihan Produk Asuransi
items: Model Pengaruh Influencer Endorsment dan Testimoni Pelanggan Terhadap Keputusan Pembelian pada Produk Fashion Lokal di Kota Bandung
items: Implementasi Pemasaran Digital dan Kualitas Produk dalam Menarik dan Menjangkau Konsumen
items: Analisis Kualitas Produk dan Gaya Hidup dalam Membentuk Keputusan Pembelian Produk Sunscreen
items: Hubungan Citra Merek dan Kesesuaian Harga dengan Keputusan Pembelian pada Brand Streetwear Lokal
items: Hubungan Kualitas Produk dan Citra Merek dengan Keputusan Pembelian pada Brand Fashion Lokal
items: Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian
items: Pengaruh Influencer marketing dan Brand image Terhadap Keputusan Pembelian Produk Hand & Body Lotion: Studi pada Mahasiswa Manajemen Universitas Muhammadiyah Bandung Angkatan 2022
items: Analisis Pengaruh Variabel Moneter terhadap Jumlah Uang Beredar di Indonesia Periode 2019–2023
items: Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Face Wash
items: Pengaruh Promosi Melalui Media Sosial TikTok dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Lozy Hijab
items: Kualitas Produk dan Pelayanan sebagai Determinan Kepuasan Pelanggan dalam Layanan Transaksi Digital
items: Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Layanan Expedisi
items: Pengaruh Media Sosial dan Persepsi Risiko terhadap Kepercayaan Konsumen pada Produk Kosmetik
items: Promosi Digital dan Diferensiasi Produk Terhadap Keputsan Pembelian Seblak Panyileukan di Kota Bandung
items: Pengaruh Konten Pemasaran dan Kualitas Produk Terhadap Minat Beli Konsuemen pada Suku Cadang Otomotif Di E-Commerce
items: Social Media Marketing, Brand Awareness, dan Keputusan Pembelian: Studi Kuantitatif pada Produk Skincare Pria
items: Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion
items: Pengaruh Pemasaran Digital dalam Meningkatkan Brand Awarnness dan Loyalitas Pelanggan pada Produk Kosmetik
items: Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Fashion E-Commerce
items: Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian The Pucuk Harum pada Mahasiswa FEB Angkatan 2022 Universitas Muhammadiyah Bandung

Karakteristik Teori Produksi Dalam Islam Berbasis Maqosid Syariah: Suatu Formulasi Konseptual
type: item
description: Production is a fundamental activity in the economic system because it determines the availability of goods and services needed by society. In conventional economics, production activities are generally oriented toward efficiency and profit maximization. However, this approach often overlooks ethical dimensions, social responsibility, and sustainability. In addition, studies that specifically integrate production theory in Islamic economics with the framework of maqasid sharia remain relatively limited in contemporary Islamic economic literature. Therefore, this study aims to analyze the concept of production in Islamic economics based on maqasid sharia. This research employs a qualitative approach using a literature review method by analyzing various scientific journals and relevant academic literature published within the last ten years concerning production theory in Islamic economics and the concept of maqasid sharia. The results show that the concept of production in Islamic economics does not merely emphasize economic efficiency but also integrates moral values, social justice, and public welfare. The principles of maqasid sharia, which include the protection of religion, life, intellect, lineage, and wealth, can serve as a normative framework in directing production activities to become more equitable and sustainable. This study contributes conceptually by emphasizing the importance of integrating production theory and maqasid sharia as a foundation for developing a production model oriented toward social welfare in Islamic economics.
subject: Articles
  topic: section
subject: Islamic Production Theory
  topic: keywords
subject: Maqasid Sharia
  topic: keywords
subject: Islamic Economics
  topic: keywords
subject: Production Ethics
  topic: keywords
subject: Social Welfare
  topic: keywords
creator: Weni Aulia Ramadhani
creator: Muhammad Farrel
creator: Dina Anggita Sari
creator: M. Yusuf Bahtiar
rights: Copyright (c) 2026 Weni Aulia Ramadhani, Muhammad Farrel, Dina Anggita Sari , M. Yusuf Bahtiar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-20
publication date: 2026-03-20
starting page: 3326
ending page: 3335
doi: 10.63822/00mwny65

Harmonisasi Kebijakan Fiskal dan Lingkungan: Tinjauan Yuridis Skema 'Cap and Tax' dalam Pajak Karbon 2026
type: item
description: Indonesia's increasing carbon emissions, reaching 674.5 million tons of CO₂e in 2023, and continued dependence on fossil fuels, have prompted an urgent evaluation of the effectiveness of the national carbon tax policy, particularly the cap and tax scheme mandated by the 2021 HPP Law and updated through Presidential Regulation 110/2025 ahead of its full implementation in 2026. This study uses a qualitative approach with a document analysis design of primary regulations, indexed scientific journals, and international agency reports for the 2015–2025 period. The results show that although the regulatory architecture of Indonesia's cap and tax scheme has been designed with sound policy logic, its implementation is hampered by excessively low tariffs (USD 2.02/ton), stagnant carbon market performance (total IDX Carbon transactions were only USD 4.9 million in two years), and four mutually reinforcing structural disharmonies: the absence of a revenue recycling mechanism, the paradox of fossil fuel subsidies, institutional fragmentation across ministries, and very narrow sectoral coverage. These findings confirm that harmonization of fiscal and environmental policies is a prerequisite, not merely a complement, for the effectiveness of carbon pricing instruments in developing countries. Gradual tariff reform, partial earmarking, and readiness-based sectoral expansion are policy agendas that cannot be postponed before 2026.
subject: Articles
  topic: section
subject: Carbon
  topic: keywords
subject: Caps and Taxes
  topic: keywords
subject: Economic Value
  topic: keywords
subject: Public Finance
  topic: keywords
creator: Difa Ardini
creator: Anggun Husnul Khotimah
creator: Sri Handayani
rights: Copyright (c) 2026 Difa Ardini, Anggun Husnul Khotimah, Sri Handayani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-13
publication date: 2026-03-13
starting page: 3312
ending page: 3325
doi: 10.63822/37rtqb71

Analisis Ekonomi Produksi dan Kelayakan Finansial Usahatani Padi Berbasis Teknologi pada Skala 1 Hektar di Desa Lonrong Kecamatan Ujung Loe Kabupaten Bulukumba
type: item
description: Rice farming is a strategic commodity that supports food security and rural economy. This study aims to analyze the economic feasibility of rice cultivation on a 1-hectare plot in Desa Lonrong, Kecamatan Ujungloe, Kabupaten Bulukumba. The research applied a descriptive quantitative approach with 20 farmers as respondents, analyzing production costs, revenue, R/C Ratio, and Break Even Point (BEP). The results indicate that total production costs amounted to IDR 9,210,000 per hectare per cropping season, with an average revenue of IDR 28,168,000, an R/C Ratio of 4.06, and a BEP of 1,417 kg. These findings demonstrate that rice farming in Desa Lonrong is financially feasible, with significant profit margins, and that efficient use of inputs and mechanization significantly enhance profitability. The study provides guidance for optimal and sustainable local production planning.
subject: Articles
  topic: section
subject: Revenue, Feasibility, Rice Farming, R/C Ratio, BEP
  topic: keywords
creator: Herpina Herpina
creator: Grace Stella S R Manusaway
creator: Iin Khoirinnisa
creator: Rosmiati Jamiah
creator: Sulaiha Nor Islamy
rights: Copyright (c) 2026 Herpina Herpina, Grace Stella S R Manusaway, Iin Khoirinnisa, Rosmiati Jamiah, Sulaiha Nor Islamy (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-13
publication date: 2026-03-13
starting page: 3303
ending page: 3311
doi: 10.63822/vrkvyn36

Peran Mediasi Kepuasan Terhadap Loyalitas Pasien Rawat Jalan Ditinjau dari Service Quality dan Brand Trust pada Poliklinik Rumah Sakit Indriati Solo Baru
type: item
description: Research objectives, analyzing the influence of service quality and brand trust on patient loyalty mediated by satisfaction. Indriati Solo Baru Hospital Polyclinic was used as an object involving 80 outpatients as samples with a purposive sampling technique with the criteria of having visited at least 3 times. Data from all constructs were collected through questionnaires and data analysis techniques using path analysis. The conclusion after statistical testing proved the existence of a positive link between service quality and brand trust on patient satisfaction, then brand trust and satisfaction also influenced loyalty but service quality was not significant. Mediation testing proved that satisfaction played a role as a mediator in the influence of service quality on loyalty, but the role failed for brand trust
subject: Articles
  topic: section
subject: service quality
  topic: keywords
subject: brand trust
  topic: keywords
subject: satisfaction
  topic: keywords
subject: loyalty
  topic: keywords
subject: patients
  topic: keywords
creator: Nuurannisa Pratiwi
creator: Sarsono Sarsono
creator: Kartika Hendra
rights: Copyright (c) 2026 Nuurannisa Pratiwi, Sarsono Sarsono, Kartika Hendra, Kartika Hendra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-13
publication date: 2026-03-13
starting page: 3290
ending page: 3302
doi: 10.63822/gcqxfc90

Peran Dinas Koperasi UKM Mandailing Natal dalam Membantu Pengurusan Nomor Induk Berusaha
type: item
description: Penelitian ini bertujuan untuk menganalisis peran Dinas Koperasi dan UKM Kabupaten Mandailing Natal dalam membantu pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) mengurus Nomor Induk Berusaha (NIB) melalui sistem OSS-RBA. UMKM merupakan pilar penting perekonomian Indonesia karena menyumbang lebih dari 60% terhadap Produk Domestik Bruto (PDB) nasional serta menyerap sekitar 97% tenaga kerja, sehingga legalitas usaha menjadi faktor penting untuk meningkatkan daya saing dan keberlanjutan usaha. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian lapangan (field research) yang dilakukan selama kegiatan Praktik Pengalaman Lapangan (PPL) melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Dinas Koperasi dan UKM memiliki tiga peran utama dalam membantu pengurusan NIB, yaitu peran edukatif melalui sosialisasi pentingnya legalitas usaha, peran fasilitatif melalui pendampingan teknis pendaftaran bagi pelaku UMKM yang memiliki keterbatasan literasi digital, serta peran administratif melalui verifikasi dan penyesuaian data agar proses penerbitan NIB berjalan lancar. Kepemilikan NIB memberikan berbagai manfaat bagi UMKM, antara lain legalitas usaha, kemudahan akses pembiayaan, peluang mengikuti program pembinaan pemerintah, perlindungan hukum, serta peningkatan daya saing usaha. Namun demikian, proses pembuatan NIB masih menghadapi beberapa tantangan, seperti kendala teknis pada sistem OSS-RBA, keterbatasan literasi digital dan jaringan internet, serta kesulitan pelaku usaha dalam memenuhi dokumen komitmen setelah NIB diterbitkan. Oleh karena itu, diperlukan peran aktif pemerintah daerah dalam memberikan pendampingan dan pembinaan agar proses perizinan usaha dapat berjalan lebih efektif serta mendukung perkembangan UMKM di daerah.
subject: Articles
  topic: section
subject: Dinas Koperasi UKM
  topic: keywords
subject: UMKM
  topic: keywords
subject: NIB
  topic: keywords
creator: Faisal Affandi
creator: Mhd Asril
creator: Mhd Khoiruddin Lubis
creator: Mia Juliani
creator: Masitoh Tanjung
creator: Sinul Aflah
creator: Lukman Hakim Nasution
creator: Maulana Muklis
creator: Mhd Solih
creator: Mhd Aswin
rights: Copyright (c) 2026 Faisal Affandi, Mhd Asril, Mhd Khoiruddin Lubis, Mia Juliani, Masitoh Tanjung, Sinul Aflah, Lukman Hakim Nasution, Maulana Muklis, Mhd Solih, Mhd Aswin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-07
publication date: 2026-03-07
starting page: 3282
ending page: 3289
doi: 10.63822/hypxz643

Pengaruh Person Organization Fit, Organizational Commitment, dan Job Satisfication Terhadap Intention to Stay pada Karyawan Generasi Z yang Bekerja di Kabupaten Karanganyar
type: item
description: Research on Generation Z expectations and their consequences in the workplace in various countries remains relatively scarce. This scarcity motivated this study to analyze the antecedents of intention to stay among Gen Z in Indonesia, specifically in Karanganyar Regency. In line with this phenomenon and the research gap, this study will replicate previous research to test the consistency of research on the influence of person-organization fit, organizational commitment, and job satisfaction on intention to stay among Generation Z in Karanganyar Regency. The population of this study was Generation Z employees working in private and government companies in Karanganyar Regency, an unknown number of whom were selected. The sample size was 100 employees, calculated using the Leedy formula. The sample was drawn using a purposive sampling technique with the following criteria: (1) Born between 1997 and 2004; (2) Working in the Karanganyar area; (3) Having a minimum of 1 year of service; and (4) Generation Z employees being at least 21 years old. Data collection used a questionnaire scored on a 5-point Likert scale. Data analysis used multiple linear regression analysis, and hypothesis testing used the t-test. The t-test results show that (1) Person-organization fit has a positive and significant effect on the intention to stay among Generation Z in Karanganyar Regency, supported by a p-value of 0.001 < 0.05, thus confirming Hypothesis 1. (2) Organizational commitment has a positive and significant effect on the intention to stay among Generation Z in Karanganyar Regency, supported by a p-value of 0.000 < 0.05, thus confirming Hypothesis 2. (3) Job satisfaction has a positive and significant effect on the intention to stay among Generation Z in Karanganyar Regency, supported by a p-value of 0.000 < 0.05, thus confirming Hypothesis 3.
subject: Articles
  topic: section
subject: person-organization fit, organizational commitment, job satisfaction, intention to stay
  topic: keywords
creator: Nabila Iswara
creator: Nike Larasati
rights: Copyright (c) 2026 Nabila Iswara, Nike Larasati (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-07
publication date: 2026-03-07
starting page: 3270
ending page: 3281
doi: 10.63822/qsgfa267

Pengaruh Dinamika Makroekonomi Terhadap Non-Performing Financing Perbankan Syariah di Indonesia: Pendekatan Non-Linear Autoregressive Distributed Lag (NARDL) Periode 2015-2025
type: item
description: This study aims to investigate the dynamic and asymmetric responses of Islamic banking financing risk (Non-Performing Financing/NPF) in Indonesia to macroeconomic variable shocks, specifically Economic Growth (IPI), Inflation, and Exchange Rate. This research is motivated by the urgency of risk mitigation amidst the post-pandemic "pseudo-stability" phenomenon and the inconsistency of prior literature findings dominated by linear approaches. Such conventional approaches are considered less accurate in capturing the behavior of fluctuating macroeconomic variables. The unit of analysis is the national Islamic banking industry using monthly time-series data from January 2015 to September 2025. The data analysis technique employs the Non-Linear Autoregressive Distributed Lag (NARDL) estimation, which decomposes independent variables into positive and negative shock components, complemented by the Wald Test for statistical asymmetry validation and the Error Correction Term (ECT) to measure adjustment speed. The results reveal variable-specific patterns: (1) Economic Growth (IPI) exhibits a dominant negative effect but is symmetric, indicating that the profit-loss sharing mechanism effectively distributes risk proportionally according to the business cycle; (2) Inflation has no significant long-term effect, proving the resilience of Islamic banking customers supported by cash flow certainty in Murabahah contracts; and (3) The Exchange Rate is proven to have a significant asymmetric effect. Rupiah depreciation dynamics have a far more destructive impact on asset quality compared to the improvements during appreciation, confirming the validity of the non-linear balance sheet channel. Systemically, Islamic banking demonstrates robust stability with an estimated self-recovery time of approximately 4.4 months. This study recommends the implementation of asymmetric hedging strategies for banking management and the calibration of dual-scenario stress testing policies for regulato…
subject: Articles
  topic: section
subject: non-performing financing, nardl, asymmetry, financial accelerator, islamic banking
  topic: keywords
creator: Fahriza Diani Jati
creator: Herlitah Herlitah
creator: Siti Fatimah Zahra
rights: Copyright (c) 2026 Fahriza Diani Jati, Herlitah Herlitah, Siti Fatimah Zahra (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-07
publication date: 2026-03-07
starting page: 3255
ending page: 3269
doi: 10.63822/7z44yd14

Dampak Kepercayaan, Kualitas Pelayanan, dan Citra Merek Terhadap Loyalitas Pengguna Gojek di Kota Serang
type: item
description: Customer loyalty is defined as a deep commitment to making a repeat purchase or recommending a particular product or service even though there are alternative options that may be more appealing. Customer loyalty can be affected by several factors, including trust, quality of service, and brand image. The purpose of this study is to determine the impact of trust, service quality, and brand image simultaneously on the loyalty of Gojek users in Serang City. This study uses a quantitative approach where the sample in this study is 96 respondents who are Gojek customers in Serang City who use Gojek services, using the purposive sampling method. The results of the research on trust variables, service quality, and brand image have a simultaneous significant influence on the loyalty of Gojek users. It is evidenced by the value of F calculated 20.645 > F table 2.70 and a significance value of 0.000 < α (0.05). The coefficient of determination (R Square) shows that 40.2% of customer loyalty valriation can be explained by all three independent variables. Meanwhile, 59.8% were influenced by other variables outside this research model. The conclusion of the results of this study provides that the combination of customer trust, as well as good service quality and strong brand image, plays an important role in increasing the loyalty of Gojek users in Serang City. Gojek needs to continue to improve these aspects in order to maintain and expand its loyal customer base.
subject: Articles
  topic: section
subject: Trust, Service Quality, Brand Image, and Customer Loyalty
  topic: keywords
creator: Abdul Aziz
creator: Hadi Kurniawanto
creator: Akhmad Gupron
creator: Hafidz Hanafiah
rights: Copyright (c) 2025 Abdul Aziz, Hadi Kurniawanto, Akhmad Gupron, Hafidz Hanafiah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-30
publication date: 2025-12-30
starting page: 3702
ending page: 3720
doi: 10.63822/tfn3bt80

Sinergi Inklusi dan Literasi Keuangan dalam Memacu Pertumbuhan Ekonomi Indonesia: Analisis Empiris Menggunakan Pendekatan Autoregressive Distributed Lag (ARDL)
type: item
description: This study analyzes the dynamics of the relationship between financial inclusion, financial literacy, and Indonesia's economic growth during the 2013–2025 period. With the Indonesia Emas 2045 agenda as context, the study highlights structural issues in the form of the gap between expanding access to financial services (inclusion) and public understanding (literacy). Using a quantitative approach through the Autoregressive Distributed Lag (ARDL) model, the study tests for the existence of long-term cointegration while estimating short-term adjustment mechanisms through error correction. Stationarity tests indicate a combination of degrees of integration I(0) and I(1), making the selection of ARDL (1, 0, 0) relevant. The main results confirm the existence of a cointegration relationship: financial inclusion has a positive and significant impact on GDP in the long run with a coefficient of 0.15, while financial literacy contributes positively, primarily through strengthening more stable consumption behavior. The Error Correction Term (ECT) coefficient of -0.68 indicates a relatively rapid recovery process, with approximately 68% of the deviation from the long-run equilibrium corrected within one year. The research's contribution lies in utilizing the latest post-pandemic data and evaluating the implications of the National Strategy for Financial Inclusion (SNKI). Policy recommendations emphasize a shift from solely focusing on infrastructure expansion to strengthening the capabilities of financial service users, in order to mitigate the risks of predatory inclusion and ensure higher-quality and sustainable growth.
subject: Articles
  topic: section
subject: financial inclusion, financial literacy, economic growth, ARDL, macroeconomic stability
  topic: keywords
creator: Yasrizal Yasrizal
creator: Sailal Arimi
creator: Aglis Andhita Hatmawan
rights: Copyright (c) 2025 Yasrizal Yasrizal, Sailal Arimi, Aglis Andhita Hatmawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-12-15
publication date: 2025-12-15
starting page: 3689
ending page: 3701
doi: 10.63822/hjqw9z87

Pengaruh Strategi Promosi dan Kualitas Pelayanan terhadap Minat Konsumen dalam Pemilihan Produk Asuransi
type: item
description: The development of the financial services industry requires insurance companies to improve their promotional strategies and service quality to attract consumer interest. This study aims to analyze the influence of promotional strategies and service quality on consumer interest in choosing AXA Mandiri insurance products at Bank Mandiri Rancaekek Branch. The study used a quantitative method with a survey approach. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression. The results showed that promotional strategies and service quality had a positive and significant effect on consumer interest, both partially and simultaneously. Service quality had a more dominant influence than promotional strategies. It was concluded that increasing consumer interest in AXA Mandiri insurance products requires effective promotions as well as professional and reliable service
subject: Articles
  topic: section
subject: Promotion Strategy, Service Quality, Consumer Interest, Insurance
  topic: keywords
creator: Dimas Muhammad Ramdani
creator: Halimah Zahrah
rights: Copyright (c) 2026 Dimas Muhammad Ramdani, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-21
publication date: 2026-02-21
starting page: 3243
ending page: 3254
doi: 10.63822/prahqm69

Model Pengaruh Influencer Endorsment dan Testimoni Pelanggan Terhadap Keputusan Pembelian pada Produk Fashion Lokal di Kota Bandung
type: item
description: The development of social media has driven changes in marketing strategies, particularly through the use of influencer endorsements and customer testimonials as a means of building consumer trust in the local fashion industry. Although these strategies are increasingly implemented, previous studies have shown inconsistent findings regarding their influence on consumers’ purchasing decisions. Therefore, this study aims to analyze the effect of influencer endorsements and customer testimonials on purchasing decisions for local fashion products in Bandung City. This study employs a quantitative approach with a causal research design, involving a sample of 154 respondents selected using purposive sampling. Data were collected through an online questionnaire using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that influencer endorsements and customer testimonials have a positive and significant effect on purchasing decisions, both partially and simultaneously. These findings provide practical implications for local fashion businesses in designing more effective social media–based digital marketing strategies
subject: Articles
  topic: section
subject: Influencer Endorsement, Customer Testimonial, Purchase Decision, local fashion products
  topic: keywords
creator: Zikra Muhamad Filah
creator: Halimah Zahrah
rights: Copyright (c) 2026 Zikra Muhamad Filah, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-21
publication date: 2026-02-21
starting page: 3234
ending page: 3242
doi: 10.63822/z2v3pr06

Implementasi Pemasaran Digital dan Kualitas Produk dalam Menarik dan Menjangkau Konsumen
type: item
description: The development of digital technology has encouraged business actors to adopt more adaptive marketing strategies in response to increasing market competition. Digital marketing has become an important tool for attracting and reaching consumers, while product quality remains a key factor in building consumer trust and loyalty. This study aims to analyze the implementation of digital marketing and product quality in attracting and reaching consumers. This research employs a qualitative approach with a descriptive method. The study was conducted in Jl. Raya Derwati, Rancasari District, Bandung City, West Java. Data were collected through in-depth interviews, observation, and documentation involving business actors and consumers selected using purposive sampling. Data analysis was carried out through data reduction, data presentation, and conclusion drawing, with data validity ensured through source and technique triangulation. The findings indicate that digital marketing plays a significant role in expanding consumer reach and increasing consumer interest, while product quality serves as a determining factor in consumer satisfaction and trust. The integration of effective digital marketing strategies with consistent product quality can enhance business competitiveness in the digital era.
subject: Articles
  topic: section
subject: Digital Marketing, Product Quality, Consumers.
  topic: keywords
creator: Yoga Sampurna
creator: Halimah Zahrah
rights: Copyright (c) 2026 Yoga Sampurna, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 3226
ending page: 3233
doi: 10.63822/n9s3d163

Analisis Kualitas Produk dan Gaya Hidup dalam Membentuk Keputusan Pembelian Produk Sunscreen
type: item
description: The skincare industry in Indonesia is experiencing rapid growth as public awareness of the importance of skin protection increases. Wardah, as a popular local brand, faces intense competition, making product quality and consumer lifestyle important factors influencing sunscreen purchasing decisions. This study aims to analyze the influence of product quality and lifestyle on Wardah sunscreen purchasing decisions. The research method used a quantitative approach through distributing questionnaires to Wardah sunscreen users. Data were analyzed using multiple linear regression to test the partial and simultaneous effects between variables. The results showed that product quality and lifestyle had a positive and significant effect, both partially and simultaneously, on Wardah sunscreen purchasing decisions. This finding underscores the importance of improving formulation quality and adapting marketing strategies to consumer lifestyles to increase purchasing interest. Practically, these findings can be used by companies to design product quality improvement strategies and marketing approaches that align with the lifestyles of young consumers, particularly college students.
subject: Articles
  topic: section
subject: product quality; lifestyle; purchasing decisions; sunscreen; skincare industry
  topic: keywords
creator: Noval Wijaya
creator: Halimah Zahrah
rights: Copyright (c) 2026 Noval Wijaya, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 3211
ending page: 3225
doi: 10.63822/prgp3p42

Hubungan Citra Merek dan Kesesuaian Harga dengan Keputusan Pembelian pada Brand Streetwear Lokal
type: item
description: The development of the fashion industry in Indonesia, especially in Bandung, is very rapid every year, many fashion brands are emerging. One strategy to maintain its existence is by paying attention to brand image and price. This study aims to analyze the influence of brand image and price on purchasing decisions for WHSTL Official products in Bandung. The research method used is quantitative with data collected through questionnaires to 150 respondents who have purchased the product. The data analysis technique used multiple linear regression with the help of SPSS 27. The results showed that price has a positive and significant effect on purchasing decisions. Conversely, brand image has a negative and significant effect, which indicates that current brand perceptions do not support purchase intentions. Simultaneously, brand image and price have a significant effect on purchasing. This study suggests that WHSTL Official should focus its strategy on competitive pricing and reevaluate brand management to change consumer perceptions into positive purchasing behavior.
subject: Articles
  topic: section
subject: Brand Image, Price, Decision Making, Fashion, WHSTL Official
  topic: keywords
creator: Nindri Widianingsih
creator: Halimah Zahrah
rights: Copyright (c) 2026 Nindri Widianingsih, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 3198
ending page: 3210
doi: 10.63822/p2xbxq35

Hubungan Kualitas Produk dan Citra Merek dengan Keputusan Pembelian pada Brand Fashion Lokal
type: item
description: The local fashion industry faces increasingly intense competition driven by changes in young consumers’ lifestyles. Screamous, a Bandung-based streetwear brand, has experienced declining market share and sales, indicating weakened purchase decisions. This study aims to analyze the effects of product quality and brand image on consumers’ purchase decisions toward Screamous. A quantitative causal approach was applied using a survey of 100 followers of the Instagram account @jayaaksmaa. The results show that product quality and brand image have positive and significant effects, both partially and simultaneously, on purchase decisions. The study concludes that strengthening product quality and brand image is essential to enhance competitiveness and contributes to the marketing literature on local fashion brands.
subject: Articles
  topic: section
subject: product quality, brand image, purchase decision, local fashion, Screamous
  topic: keywords
creator: Jaya Kusuma
creator: Halimah Zahrah
rights: Copyright (c) 2026 Jaya Kusuma, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 3188
ending page: 3197
doi: 10.63822/taf2es14

Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian
type: item
description: The increasingly tight competition in the automotive industry, especially in the dirt bike and supermoto segments, requires companies to understand the factors that influence consumer purchasing interest. This study aims to analyze the influence of Word of Mouth and Brand Image on Consumer Purchase Intention of Honda CRF 150 motorcycles in Bandung City, with a study on the Bandung Supermoto Community. The research method used is a quantitative approach with descriptive and verification research types. Data collection techniques were carried out by distributing questionnaires to respondents who met the research criteria. The data obtained were analyzed using multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of the study indicate that Word of Mouth has a positive and significant effect on Purchase Intention, as well as Brand Image has a positive and significant effect on Purchase Intention. Simultaneously, Word of Mouth and Brand Image have a significant effect on Consumer Purchase Intention. These findings indicate that positive communication between consumers and a strong brand image play an important role in increasing purchase interest in the Honda CRF 150 motorcycle.
subject: Articles
  topic: section
subject: Word of Mouth, Brand Image, Purchase Interest, Honda CRF 150, Bandung Supermoto Community
  topic: keywords
creator: Bilal Arfiansyah
creator: Halimah Zahrah
rights: Copyright (c) 2026 Bilal Arfiansyah, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 3175
ending page: 3187
doi: 10.63822/410wpq80

Pengaruh Influencer marketing dan Brand image Terhadap Keputusan Pembelian Produk Hand & Body Lotion: Studi pada Mahasiswa Manajemen Universitas Muhammadiyah Bandung Angkatan 2022
type: item
description: The Indonesian beauty industry has experienced rapid growth alongside increasing awareness of body care. Hand and body lotion has become a daily necessity among students, leading to intensified brand competition. Marina, as a local brand, faces challenges in maintaining its market position, as reflected in fluctuations in the Top Brand Index from 2021 to 2025. This study aims to analyze the effect of influencer marketing and brand image on purchasing decisions of Marina UV White hand and body lotion. A quantitative approach was employed using a survey method involving Management students of Universitas Muhammadiyah Bandung class of 2022, selected through purposive sampling. Data were analyzed using multiple linear regression. The results indicate that influencer marketing and brand image have a positive and significant effect, both partially and simultaneously, on purchasing decisions.
subject: Articles
  topic: section
subject: Influencer marketing, Brand image, Purchasing Decision, Beauty Industry, Hand & body lotion
  topic: keywords
creator: Achmad Mansur Pauji
creator: Halimah Zahrah
rights: Copyright (c) 2026 Achmad Mansur Pauji, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-19
publication date: 2026-02-19
starting page: 3162
ending page: 3174
doi: 10.63822/9dwsjs39

Analisis Pengaruh Variabel Moneter terhadap Jumlah Uang Beredar di Indonesia Periode 2019–2023
type: item
description: This study aims to analyze the effect of inflation, interest rates, and exchange rates on the money supply using a quantitative approach with time series data from 2004–2023. The analytical method employed is multiple linear regression with second-order differencing transformation after conducting stationarity tests using the Augmented Dickey–Fuller (ADF) method. The results indicate that all variables are integrated at order two I(2), thus the model estimation is performed using second difference data to avoid spurious regression. The regression results show that partially inflation, interest rates, and exchange rates do not have a significant effect on the money supply at the 5% significance level. Simultaneously, these variables also do not significantly affect the money supply, as indicated by the F-statistic probability value of 0.2249. The coefficient of determination value of 0.2602 indicates that the model explains only about 26% of the variation in the money supply, while the remaining 74% is influenced by other variables outside the model. Classical assumption tests show that the model satisfies normality, homoscedasticity, no autocorrelation, and no multicollinearity assumptions. Therefore, the regression model is econometrically valid, although the independent variables have not been proven to be the main determinants of changes in the money supply.
subject: Articles
  topic: section
subject: money supply, inflation, interest rate, exchange rate, time series regression
  topic: keywords
creator: J. Sabas Setyohadi
creator: M.I. Adhisti. PD
creator: Sumaryati Tjitrosumarto
rights: Copyright (c) 2026 J. Sabas Setyohadi, M.I. Adhisti. PD, Sumaryati Tjitrosumarto (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-18
publication date: 2026-02-18
starting page: 3151
ending page: 3160
doi: 10.63822/8txbws94

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Face Wash
type: item
description: The increasingly intense competition in the facial skincare industry in Indonesia encour- ages consumers to be more selective in making purchasing decisions, particularly for face wash products such as Garnier. This study aims to analyze the effect of product quality and price on purchasing decisions of Garnier face wash. The research employs a quantitative approach with an explanatory design, using data collected through questionnaires distrib- uted to 100 respondents who are users of Garnier face wash, and analyzed using multiple linear regression. The results indicate that product quality has a positive and significant effect on purchasing decisions, while price also has a positive and significant effect as a supporting factor. Simultaneously, product quality and price are proven to influence con- sumers’ purchasing decisions. The conclusion of this study shows that consumers’ purchas- ing decisions are primarily driven by their perceptions of product quality, with price serv- ing as a reinforcing factor. Therefore, the findings of this study can be used as a consider- ation for companies in improving product quality and determining appropriate pricing strategies, as well as a reference for future research.
subject: Articles
  topic: section
subject: Product Quality, Price, Purchasing Decision, Face Wash, Garnier.
  topic: keywords
creator: Fiqri Alief Fahrijal
creator: Halimah Zahrah
rights: Copyright (c) 2026 Fiqri Alief Fahrijal, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-18
publication date: 2026-02-18
starting page: 3141
ending page: 3150
doi: 10.63822/yyn1gx57

Pengaruh Promosi Melalui Media Sosial TikTok dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Lozy Hijab
type: item
description: The development of social media, particularly TikTok, has become an effective promotional tool in influencing consumer behavior in the digital era. According to Kotler and Keller, promotion is a marketing activity aimed at communicating product value to consumers, while consumer trust, as defined by Mowen and Minor, refers to consumers’ confidence in the reliability and integrity of a brand. This study aims to examine the influence of promotion through TikTok social media and consumer trust on purchasing decisions of Lozy Hijab products. This research employs a quantitative method, with data collected through questionnaires distributed to Lozy Hijab consumers who have been exposed to promotional content on TikTok. The data were analyzed using multiple linear regression analysis. The results indicate that promotion through TikTok social media has a positive and significant effect on purchasing decisions of Lozy Hijab. In addition, consumer trust also has a positive and significant effect on purchasing decisions. Simultaneously, promotion through TikTok social media and consumer trust have a significant influence on the purchasing decisions of Lozy Hijab.
subject: Articles
  topic: section
subject: TikTok Promotion, Consumer Trust, Purchasing Decision, Social Media, Lozy Hijab
  topic: keywords
creator: Auriel Putri Marlina
creator: Halimah Zahrah
rights: Copyright (c) 2026 Auriel Putri Marlina , Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-18
publication date: 2026-02-18
starting page: 3133
ending page: 3140
doi: 10.63822/7qzbjr49

Kualitas Produk dan Pelayanan sebagai Determinan Kepuasan Pelanggan dalam Layanan Transaksi Digital
type: item
description: The development of digital transaction services has made customer satisfaction a strategic indicator that is influenced not only by the final success of the transaction, but also by a comprehensive evaluation of the perceived value through product quality and service quality. Along with the increasing dependence of society on technological systems, the relationship between service quality and customer satisfaction has become increasingly complex. Therefore, this study aims to analyze the effect of product quality and service quality on customer satisfaction in digital transaction services. This research uses a quantitative approach with a survey method to obtain consumer perception data. The collected data were then analyzed using multiple linear regression to determine the direction and magnitude of the influence between variables. The results show that both product quality and service quality have a positive effect; however, this effect is not yet significant in directly shaping customer satisfaction. These findings indicate that customer satisfaction in digital transaction services is not only determined by product and service quality, but is also influenced by other supporting factors, such as the smooth functioning of application systems, transaction security, accuracy of service processes, and the ease with which customers use digital platforms. Thus, efforts to improve customer satisfaction in the digital transaction service ecosystem need to be carried out comprehensively, not only through improvements in product and service quality, but also through strengthening system reliability and ensuring consistency in the service experience perceived by customers
subject: Articles
  topic: section
subject: product quality; service quality; customer satisfaction; digital transaction services; technology
  topic: keywords
creator: Muhammad Al Gifari Ramadhan
creator: Halimah Zahrah
rights: Copyright (c) 2026 Muhammad Al Gifari Ramadhan, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-18
publication date: 2026-02-18
starting page: 3122
ending page: 3132
doi: 10.63822/37fz9928

Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Layanan Expedisi
type: item
description: The growth of the logistics sector driven by the expansion of e-commerce has intensified competition in the delivery service industry. Under these conditions, price and service quality play an important role in shaping customer satisfaction. This study aims to examine the effect of price and service quality on customer satisfaction with the Special Express Mail service at the Bandung Post Office. A quantitative approach with a survey method was employed, involving users selected through purposive sampling. Data were collected using a validated and reliable Likert-scale questionnaire and analyzed using multiple linear regression. The findings indicate that price and service quality have a positive influence on customer satisfaction, both partially and simultaneously, with service quality playing a more dominant role. Therefore, continuous improvement in service quality and the implementation of fair and competitive pricing strategies are essential to enhance customer satisfaction and maintain competitiveness in the delivery service industry.
subject: Articles
  topic: section
subject: Price, Service Quality, Customer Satisfaction, Special Express Mail, Delivery Services
  topic: keywords
creator: Ahmad Zhofaro Jawharul Fadl
creator: Halimah Zahrah
rights: Copyright (c) 2026 Ahmad Zhofaro Jawharul Fadl, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3113
ending page: 3121
doi: 10.63822/0pyy0k91

Pengaruh Media Sosial dan Persepsi Risiko terhadap Kepercayaan Konsumen pada Produk Kosmetik
type: item
description: This study aims to analyze the effect of social media and perceived risk on consumer trust in cosmetic products. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to respondents, namely Management students of the 2022 cohort at Universitas Muhammadiyah Bandung, selected using purposive sampling. Data analysis was conducted using multiple linear regression, along with classical assumption tests, t-test, and coefficient of determination (R²). The results indicate that social media has a positive and significant effect on consumer trust, whereas perceived risk has a negative and significant effect on consumer trust. Simultaneously, social media and perceived risk significantly influence consumer trust. This research is expected to contribute theoretically to the development of consumer trust studies and practically to cosmetic industry practitioners in designing effective social media marketing strategies while managing perceived risks.
subject: Articles
  topic: section
subject: Social media; Perceived Risk; Consumer Trust; Cosmetic Products
  topic: keywords
creator: Noviana Febriani
creator: Halimah Zahrah
rights: Copyright (c) 2026 Noviana Febriani, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3103
ending page: 3112
doi: 10.63822/deaxy258

Promosi Digital dan Diferensiasi Produk Terhadap Keputsan Pembelian Seblak Panyileukan di Kota Bandung
type: item
description: This study aims to analyze the influence of digital promotion and product differentiation on purchasing decisions of Seblak Monmon in Panyileukan, Bandung City. The research method uses a quantitative approach with descriptive verification design. The research population consists of Management students from the class of 2022 at Universitas Muhammadiyah Bandung, with a sample determined using the Slovin formula. The sampling technique employed is stratified random sampling. Data collection uses a Likert scale questionnaire, analyzed using multiple linear regression with SPSS. Results indicate that digital promotion has a positive and significant effect on purchasing decisions, product differentiation has a positive and significant effect on purchasing decisions, and simultaneously digital promotion and product differentiation significantly influence purchasing decisions with a strong contribution. This research provides practical implications for culinary MSME actors to optimize digital promotion strategies through social media and enhance product differentiation to increase competitiveness and sales volume
subject: Articles
  topic: section
subject: digital promotion; product differentiation; purchasing decision; culinary MSME; social media
  topic: keywords
creator: Mela Ratna Sari
creator: Halimah Zahrah
rights: Copyright (c) 2026 Mela Ratna Sari , Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3092
ending page: 3102
doi: 10.63822/a21wy229

Pengaruh Konten Pemasaran dan Kualitas Produk Terhadap Minat Beli Konsuemen pada Suku Cadang Otomotif Di E-Commerce
type: item
description: This study aims to analyze the effect of marketing content and product quality on consumers’ purchase intention of automotive spare parts in e-commerce. The rapid development of e-commerce and social media platforms, particularly TikTok, has significantly influenced consumer behavior in searching for information and making purchase decisions. However, the decline in sales performance, reduced effectiveness of marketing content, and consumer complaints regarding product quality indicate a decrease in purchase intention. This research employs a quantitative approach using a survey method. The sampling technique used was convenience sampling with 60 respondents who were followers of PT XYZ’s TikTok account and met the research criteria. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression with SPSS version 27. The results show that marketing content has a positive and significant effect on purchase intention. Product quality also has a positive and significant effect on purchase intention, with a more dominant influence compared to marketing content. Simultaneously, marketing content and product quality have a significant effect on consumers’purchase intention. These findings suggest that improving informative and engaging marketing content, along with maintaining consistent product quality, can enhance consumer trust and increase purchase intention in automotive spare parts e-commerce.
subject: Articles
  topic: section
subject: marketing content, product quality, purchase intention, e-commerce, automotive spare part
  topic: keywords
creator: Imel Aura Agustin
creator: Halimah Zahrah
rights: Copyright (c) 2026 Imel Aura Agustin, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3082
ending page: 3091
doi: 10.63822/fx04gb68

Social Media Marketing, Brand Awareness, dan Keputusan Pembelian: Studi Kuantitatif pada Produk Skincare Pria
type: item
description: The development of social media has changed consumer behavior in seeking information and making purchasing decisions, including for increasingly competitive men's skincare products. The high intensity of digital promotion gives consumers many brand choices, requiring companies to implement effective social media marketing strategies and build brand awareness to influence purchasing decisions. This study aims to analyze the influence of social media marketing and brand awareness on purchasing decisions for men's skincare products. This study uses a quantitative approach with a survey method. The research population consists of active social media users in Bandung who have used men's skincare products. The sampling technique uses purposive sampling with a sample size of 80 respondents. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression with the help of SPSS version 26. The results of the study indicate that social media marketing and brand awareness have a positive and significant effect on purchasing decisions, both partially and simultaneously, with brand awareness as the most dominant variable. This study concludes that optimizing marketing strategies through consistent and relevant social media can increase brand awareness and encourage consumer purchasing decisions.
subject: Articles
  topic: section
subject: Social media marketing; Brand awareness; Purchase decision; Men’s skincare
  topic: keywords
creator: Ikhsan Tyo Dewanggara
creator: Halimah Zahrah
rights: Copyright (c) 2026 Ikhsan Tyo Dewanggara, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3057
ending page: 3081
doi: 10.63822/1wr96q54

Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion
type: item
description: The rapid development of the sneaker shoe fashion industry encourages an increase in competition between brands in attracting consumer interest, especially among students. Brand image and product quality are important factors that affect purchasing decisions. This research aims to analyze the influence of brand image and product quality on the decision to buy sneakers in students of the Faculty of Economics and Business, Muhammadiyah University of Bandung, Class of 2023. The method used is quantitative research with purposive sampling technique on 149 respondents. Data is collected through questionnaires that have been tested for validity and reliability, then analyzed using multiple linear regression. Research results show that brand image and product quality have a positive and significant effect on purchasing decisions, both partially and simultaneously, with product quality having a more dominant influence. Overall, this study concludes that strengthening Brand Image and improving product quality is an important strategy in improving the decision to buy sneakers among students.
subject: Articles
  topic: section
subject: brand image, product quality, purchasing decision, sneakers, students
  topic: keywords
creator: Nur Fauziah Putri
creator: Halimah Zahrah
rights: Copyright (c) 2026 Nur Fauziah Putri, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3047
ending page: 3056
doi: 10.63822/2h2prz62

Pengaruh Pemasaran Digital dalam Meningkatkan Brand Awarnness dan Loyalitas Pelanggan pada Produk Kosmetik
type: item
description: This study aims to analyze the influence of digital marketing on brand awareness and its impact on customer loyalty toward Hanasui cosmetic products. A quantitative causal research design was employed using a cross-sectional survey of 210 Hanasui consumers. Data were analyzed using multiple linear regression to examine both direct and indirect relationships among variables. The results indicate that digital marketing has a positive and significant effect on brand awareness. Brand awareness significantly influences customer loyalty. Simultaneously, digital marketing and brand awareness significantly enhance customer loyalty. These findings highlight the strategic role of digital marketing in strengthening brand recognition and building long-term customer relationships in the cosmetic industry.
subject: Articles
  topic: section
subject: Digital Marketing; Brand Awarenes2; Customer Loyalty
  topic: keywords
creator: Nur Rafidah Karimah
creator: Halimah Zahrah
rights: Copyright (c) 2026 Nur Rafidah Karimah, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3040
ending page: 3046
doi: 10.63822/050h7947

Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Produk Fashion E-Commerce
type: item
description: The rapid development of e-commerce in the fashion industry has intensified competition among brands, requiring companies to understand the factors influencing consumer purchase decisions. This study aims to analyze the effect of product quality and price on purchase decisions of fashion e-commerce products, specifically focusing on the Erigo brand. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 138 respondents who are Management students at Universitas Muhammadiyah Bandung and have previously purchased Erigo products. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 27. The results indicate that product quality has a positive and significant effect on purchase decisions with a regression coefficient. Price also has a positive and significant effect on purchase decisions with a regression coefficient. Simultaneously, product quality and price significantly influence purchase decisions with a contribution, while the remaining variance is influenced by other factors outside this study. These findings suggest that improving product quality accompanied by appropriate pricing strategies can enhance consumer purchase decisions in the fashion e-commerce sector
subject: Articles
  topic: section
subject: product quality, price, purchase decision, fashion e-commerce, Erigo.
  topic: keywords
creator: Halimah Zahrah
creator: Nazhara Azmi
rights: Copyright (c) 2026 Halimah Zahrah, Nazhara Azmi (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3031
ending page: 3039
doi: 10.63822/m7y76c63

Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian The Pucuk Harum pada Mahasiswa FEB Angkatan 2022 Universitas Muhammadiyah Bandung
type: item
description: This study aims to examine the effect of product quality and promotion on purchasing decisions of The Pucuk Harum among students of the Faculty of Economics and Business, Class of 2022, Universitas Muhammadiyah Bandung. This research employs a quantitative approach using a survey method. The data were collected through questionnaires distributed to respondents and analyzed using multiple linear regression analysis. The results show that product quality has a positive and significant effect on purchasing decisions. Promotion also has a positive and significant effect on purchasing decisions. Simultaneously, product quality and promotion significantly influence purchasing decisions of The Pucuk Harum. These findings indicate that improving product quality and implementing effective promotional strategies play an important role in encouraging consumers’ purchasing decisions.
subject: Articles
  topic: section
subject: product quality, promotion, purchasing decision, beverage product
  topic: keywords
creator: Muhamad Pirdaus
creator: Halimah Zahrah
rights: Copyright (c) 2026 Muhamad Pirdaus, Halimah Zahrah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-16
publication date: 2026-02-16
starting page: 3022
ending page: 3030
doi: 10.63822/17yf4t64