Pengaruh Perceived Quality, Duration to Deliver, Perceived Shipment Fee, Review And Rating Terhadap Intention To PurchaseProduct Fashion In Tiktok Shop( Management Student of University Teuku Umar)
DOI:
https://doi.org/10.63822/mp9jwn73Keywords:
Perceived Quality, Duration to Deliver, Perceived Shipment Fee, Review and Rating, Intention to Purchase, TikTok Shop.Abstract
This study aims to analyze the influence of Perceived Quality, Delivery Duration, Perceived Shipment Fee, and Reviews and Ratings on the Intention to Purchase Fashion Products on TikTok Shop among Management students at Teuku Umar University. The research is motivated by the growing phenomenon of TikTok Shop as a social commerce platform that integrates entertainment with shopping activities. A quantitative research method with a survey approach was employed. The population consisted of all active Management students at Teuku Umar University, totaling 628 students. A sample of 86 respondents was determined using the Slovin formula. Data analysis techniques included descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as t-tests and F-tests to examine the research hypotheses, utilizing the Statistical Package for the Social Sciences (SPSS) version 25. The partial t-test results indicated that the variables Perceived Quality (X1) and Reviews and Ratings (X4) had a positive and significant effect on Purchase Intention, with significance values of 0.025 and 0.000, respectively. This suggests that good product quality perception and positive consumer reviews and ratings can enhance the intention to purchase fashion products on TikTok Shop. Meanwhile, the variables Delivery Duration (X2) and Perceived Shipment Fee (X3) did not show a significant effect. Furthermore, the simultaneous F-test results revealed that all four independent variables collectively had a significant effect on Purchase Intention, with an F-value of 21.291. The Adjusted R² value of 0.488 indicates that 48.8% of the variation in Purchase Intention can be explained by the four independent variables, while the remaining 51.2% is influenced by other factors outside the scope of this study. The study concludes that Perceived Quality and Reviews and Ratings are the dominant factors shaping students’ purchase intentions toward fashion products on TikTok Shop. Therefore, sellers are advised to maintain product quality and encourage customers to provide positive reviews and ratings to enhance trust and purchase intention on the platform. Additionally, attention should be given to Delivery Duration and Perceived Shipment Fee to improve the overall shopping experience for consumers.
References
Adha, M., Rahmatia, N., & Fadhil, R. (2019). Pengaruh Harga, Ulasan, dan Kepercayaan Terhadap Minat Beli Produk Fashion di Shopee. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 4((2)), 76–85.
Adlina, Z. T. & H. (2023). THE INFLUENCE OF VIDEO ADVERTISING, PRICE DISCOUNTS AND FREE TIKTOK SHOP SHIPPING ON PURCHASE INTEREST OF NORTH SUMATRA UNIVERSITY STUDENTS.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes.
Alamsyah, S. S., Syahnur Aida Alifia, & Ahmad Nuh. (2024). The Effect of Delivery Services and Service Quality on Consumer Trust in Tiktok Online Stores. INTERDISIPLIN: Journal of Qualitative and Quantitative Research, 1(4), 230–238. https://doi.org/10.61166/interdisiplin.v1i4.22
Allstars. (2024). TikTok Shop: Platform Belanja Generasi Muda yang Patut Diketahui. Allstars Blog. https://www.allstars.id/blog/2024/04/18/tiktok-shop-platform-belanja-generasi-muda-yang-patut-diketahui/
Andriani, Z., & Nasution, S. M. A. (2023). Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Keputusan Pembelian Fashion di Tiktok Shop pada Pengguna Aplikasi Tiktok. Bursa : Jurnal Ekonomi Dan Bisnis, 2(2), 209–220. https://doi.org/10.59086/jeb.v2i2.300
Anggraeni, T. P., & Hidayat, R. (2020). Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Produk Fashion di Tokopedia. Jurnal Manajemen Dan Bisnis Indonesia, 6((2)), 121–130.
Annur, C. M. (2023). Pengguna TikTok di Indonesia Terbanyak Kedua di Dunia per April 2023, Nyaris Salip AS? Databoks. https://databoks.katadata.co.id/datapublish/2023/05/24/pengguna-tiktok-di-indonesia-terbanyak-kedua-di-dunia-per-april-2023-nyaris-salip-as
Azzahra, N., Fitriani, N., & Wahyuni, R. (2023). The Influence of Influencer Marketing and Online Customer Reviews on Purchase Intention Through the Perceived Value of Cosmetic Products on TikTok Shop.
Chen, J., Zhang, C., & Xu, Y. (2019). The role of perceived value in the effect of free shipping promotions. Of Retailing and Consumer Services.
Christopher, M. (2011). Logistics and supply chain management Pearson Education.
Dina Savira, Jushermi Jushermi, S. W. (2024). The Influence of Online Customer Reviews and Perceived Quality on Purchase Intention Through Customer Trust of Luxcrime Official Shop Cosmetic Products on Shopee. West Science Business and Management, Vol. 2 No. 04 (2024). https://doi.org/10.58812/wsbm.v2i04.1335
Efendi, M. I., & Cahyaningratri, D. (2023). The Influence of eWOM via TikTok Application Towards Purchase Intention (Study on Erigo Apparel in Indonesia).
Eviani, I., & Rachmat Hidayat, Y. (2021). Pengaruh Sistem Pelacakan Online dan Ketepatan Waktu PengirimanTerhadap Kepuasan Pelanggan (Studi Kasus J&T Express Kota Baru Bekasi). Jurnal Manajemen Logistik, 1(1), 11–19. https://ojs.stiami.ac.id/index.php/JUMATIK/article/view/1253
Fadhilah, RN (2023). Pengantar analisis data kuantitatif dalam penelitian sosial. Jurnal Sosial dan Humaniora ,14(1), 11–23.
Fadhil, R. (2019). Analisis Pengaruh Promosi dan Kualitas Produk Terhadap Minat Beli Konsumen Online. Jurnal Ekonomi Dan Bisnis Digital, 3((1)), 45–58.
Filieri, R., Alguezaui, S., & McLeay, F. (2018). Why do travelers trust online reviews? International. Of Contemporary Hospitality Management.
Gea, S., & Dewi, A. F. (2024). Pengaruh Customer Review , Kualitas Produk dan Harga terhadap Online Trust Customer pada Tiktok Shop ( Studi Kasus pada Mahasiswa Universitas Potensi Utama ). 4, 3202–3213.
Ghozali, I. (2017). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (9th ed.). Badan Penerbit Universitas Diponegoro.
Giofano Claodio, D. W. (2024). The Influence of Social Media Influencers, E-wom and Perceived Quality Thon Purchase Intention on E-commerce Platforms (A Study of TikTok Shop Among Gen Z Jabodetabek. https://doi.org/https://doi.org/10.35384/jime.v17i1.627
Gün, İbrahim; Söyük, S. (2025). The serial mediation effect of perceived quality and customer satisfaction on the relationship between trust and repurchase intention: a research on private health insurance owners.
Hatta, Moh, Osama; Wahono, Budi; Rahman, F. (2023). Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian melalui Marketplace fitur Tiktok Shop pada Aplikasi Tiktok. Riset, Jurnal Prodi, Manajemen Fakultas, Manajemen Unisma, Bisnis, 06(02), 510–518.
Hidayah, W. ; (2023). Analisa Pengaruh Review dan Rating Customer pada Keputusan Pembelian Online Produk Fashion Studi Kasus: Pengguna TikTok Shop Marketplace di Fakultas Teknik UNY.
Hijriyatunnisa, H., & Widodo, U. (2024). Pengaruh Online Customer Rating Dan Online Customer Review Terhadap Keputusan Pembelian Ditiktok Shop Melalui Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Tiktok Shop Semarang). Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA), 3(2), 242–249. https://doi.org/10.34152/emba.v3i2.1132
Jesica Ong, Dudi Anandya, I. (2024). Factors that influence purchase intention social commerce TikTokshop in Indonesia. https://doi.org/https://doi.org/10.24123/seajsm.v13
Keller & Kotler, P. and K. L. (2016). Marketing Management (15th ed., Global ed.). In pearson.
Khairani, N. F. (2024). TikTok x Tokopedia, Revolusi pemasaran digitar, Social Shopping. Geotimes. https://geotimes.id/komentar/tiktok-x-tokopedia-revolusi-pemasaran-digital-social-shopping/
Kurniawan, R., & Kartikasari, D. (2023). Impact of Influencer Marketing on TikTok toward Purchase Intention of Fashion Products in Gen Z. Jurnal Riset Manajemen Dan Bisnis, 8. https://journal.unesa.ac.id/index.php/JRMB/article/view/24167
Kusumawati, A. (2020). Pengaruh kualitas layanan dan biaya kirim terhadap keputusan pembelian online. Riset Ekonomi Dan Bisnis.
Lemeshow, S. (1997). Sample size determination in health studies: A practical manual. John Wiley & Sons.
Liu, Y., Li, H., & Hu, F. (2020). Online shopping satisfaction: the role of perceived quality. Of Retailing and Consumer Services.
Mokodompit, H. Y., Lapian, S. L. H. V. J., & Roring, F. (2022). Pengaruh Online Customer Rating, Sistem Pembayaran Cash on Delivery Dan Online Customer Review Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Pada Mahasiswa Dan Alumni Equil Choir Feb Unsrat). Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 975. https://doi.org/10.35794/emba.v10i3.43393
Mudambi, S. M., & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on Amazon.com. MIS Quarterly,. 34(1), 185–200.
Mulia, A., & Saputra, R. (2021). Analisis Faktor yang Mempengaruhi Keputusan Pembelian Produk Online pada Mahasiswa. Jurnal Ekonomi Dan Bisnis Terapan, 9((1)), 23–35.
Novianti, M. N., Utami, P., & Pratama, A. R. (2024). Pengaruh Online Customer Review, Online Customer Rating dan Cash on Delivery terhadap Keputusan Pembelian pada Aplikasi Tik Tok Shop.
Novitasari, R. (2023). Pengaruh Kepercayaan, Kemudahan Penggunaan, dan Promosi terhadap Keputusan Pembelian pada Fitur TikTok Shop (Studi Kasus Mahasiswa UIN Walisongo Semarang Angkatan 2019–2021). Skripsi, 151.
Nurriyadi, D. (2020). Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Minat Beli Konsumen. Jurnal Ilmu Dan Riset Manajemen, 9((5)), 1–15.
Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2019). Retailing and customer experience. Of Retailing and Consumer Services.
Prabowo, F. K. & K. (2024). PENGARUH KUALITAS PRODUK, ONLINE CUSTOMER REVIEW, DAN PROMO GRATIS ONGKIR TERHADAP NIAT BELI ULANG PADA MARKETPLACE TIKTOK SHOP. 13(1), 158–175.
Priadana, S., & Sunarsi, D. (2021). Teknik pengumpulan data dalam penelitian kuantitatif dan kualitatif. Jurnal Penelitian MaBahasa Indonesia: 6 (1), 41–50.
Priambodo, A. (2023). Determinants of TikTok Live Commerce Purchase Intention: Service Quality, Price, Trust, Customer Review, And Free Shipping. Jurnal Ekonomi, Bisnis & Entrepreneurship, 17(2), 363–378. https://doi.org/10.55208/jebe.v17i2.441
Renita Gultom, & M Khoiri. (2023). Pengaruh Customer Review, Customer Rating Dan Konten Marketing Terhadap Minat Beli Produk Fashion Di Tiktok Shop Kota Batam. Jurnal Ekonomi & Manajemen Indonesia, 23(2), 72–83. https://doi.org/10.53640/jemi.v23i2.1438
Salsabila, M., Nuraini, L., & Prasetyo, T. A. (2023). The Impact of Price Discount, Free Shipping, and Live Streaming on Consumer Purchase Intention on Tiktok Shop.
Sari, P. D. ;, & Era, Y. (2023). The Influence of Consumer Online Ratings and Reviews on Purchase Decisions on TikTok Shop Marketplace Users. https://digilib.unisayogya.ac.id/7057/1/Jurnal Dewi Puspita Sari - Dewi Puspita sari.pdf
Sari, P., Palah, J. M., & Ambarwati, P. (2023). Keputusan Pembelian Pengguna E-commerce Tiktok Shop : Daya Tarik Konten , Gratis Ongkos Kirim dan Harga Flash Sale sebagai Pemicu Tiktok Shop E-commerce User Purchase Decisions : Content Attraction , Free Shipping and Flash Sale Prices as Triggers. 4(01), 85–100.
Schiffman, L.G., & Kanuk, L. L. (2012). Consumer Behavior (10th ed.). Pearson.
Siregar, B. W. S. (2024). Pengaruh Tarif dan Kecepatan Waktu Pengiriman terhadap Kepuasan Pelanggan E-commerce.
Sugiyono. (2013). Metode penelitian pendidikan: pendekatan kuantitatif, kualitatif, dan R&D. Alfabeta. https://digilib.unigres.ac.id/index.php?p=show_detail&id=43
Suwuh, H., Kaunang, D., & Kalalo, R. (2024). Pengaruh Brand Equity dan E- Service terhadap Purchase Intention Pakaian di Aplikasi TikTok Shop pada Generasi Z di Manado.
Sholikhah, A. (2016). Analisis statistik deskriptif dalam penelitian kuantitatif. Jurnal Ekonomi dan Bi, 10 (1), 55–66.
Tusanputri, A. V., & Amron. (2021). Pengaruh iklan dan program gratis ongkir terhadap keputusan pembelian pada platform e-commerce Tiktok shop. Journal FEB UNMUL, Vol. 23(4), hlm. 632-639.
Wijayanto, G., Jushermi, J., Wahyuni, S., Alvionita, A., Junaidi, R., & Pramadewi, A. (2024). Purchase intention model determined by TikTok social media marketing and product knowledge through price discount as intervening variables.
Xu, X., & Li, Y. (2020). The impact of delivery time on customer satisfaction. Logistics Research.
Yoon, S., Kim, J., & Kim, S. (2019). e-WOM and intention to purchase: A study of online review credibility. Of Interactive Marketing.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3)(2–22).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Risa Fadhillah (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
