Pengambilan Keputusan pada Operasional Penta Coffe Sebagai Usaha Kopi Rumahan dengan Sistem Pre-Order
DOI:
https://doi.org/10.63822/tbye2962Keywords:
decision making, micro-business, home-based coffee, pre-order system, Penta CoffeeAbstract
This study aims to analyze the decision-making process at Penta Coffee, a home-based coffee business that operates using a pre-order (PO) system. This system creates a different decision-making dynamic compared to regular coffee shops because the owner must carefully consider production timing, raw material availability, customer orders, and customer satisfaction within a limited timeframe. A qualitative method with an explanatory survey approach was used to understand the owner’s decision-making patterns when facing challenges in managing labor, capital, raw materials, and marketing. The results show that Penta Coffee's owner combines rational and intuitive decision-making styles. Decisions related to capital and raw material procurement tend to be rational, based on demand data, raw material prices, and profit margins. Meanwhile, marketing and customer service decisions rely more on intuition, driven by experience and customer relationships. Major challenges include limited capital, fluctuating raw material prices, uncertainty in daily order volumes, and building customer trust in a pre-order system. The study concludes that the PO system demands high adaptability and rapid decision-making capabilities in daily operations.
References
Glenn Sendjaja, Muhammad Syahroni, Refy Febri Pratama, Zulfi Nashrullah, & Ujang Suherman. (2024). Analisis Pengambilan Keputusan dalam Kendala di UMKM Dapur Nongbella. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 3(1). https://doi.org/10.54066/jrime-itb.v3i1.2845
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Robbins, S. P., & Judge, T. A. (2017). Organizational behavior (17th ed.). Pearson.
Scott, S. G., & Bruce, R. A. (1995). Decision-making style: The development and assessment of a new measure. Educational and Psychological Measurement, 55(5), 818–831. https://doi.org/10.1177/0013164495055005017
Simon, H. A. (1997). Administrative behavior (4th ed.). Free Press.
Sugiyono. (2019). Metode penelitian kualitatif. Alfabeta.
Suryani, N., & Setiawan, A. (2019). Analisis pengambilan keputusan UMKM di Indonesia. Jurnal Ekonomi dan Bisnis, 12(2), 55–64.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Nur Indah Sari (Author)

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.



