Evaluasi Kebijakan Relokasi Pedagang UMKM di Pasar Rau Kota Serang
DOI:
https://doi.org/10.63822/5x17vn42Keywords:
Policy Evaluation; Trader Relocation; SMEs; Rau Market; Serang CityAbstract
The purpose of this study is to evaluate the policy of relocating MSME traders in Rau Market, Serang City, and to see how it affects the traders' economic activities. This study is qualitative and uses a descriptive approach. Most of the informants collected were MSME traders, market managers, fee officers, and buyers, who were selected purposively through interviews, documentation, and observation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and drawing conclusions. The results show that the relocation policy has helped organize and manage Rau Market to make it safer, cleaner, and more comfortable for the public. However, not all traders felt the economic impact. Some traders experienced a decline in the number of buyers and profits due to the less strategic new location, while other traders actually saw an increase in transactions because of the location.
References
Gajah, K., Sidoarjo, M., Studi, P., Publik, A., Sidoarjo, U. M. : Bukti Empiris dari Kawasan Berbasis Budaya di Kabupaten Kolaka. 9(1), 124–135.
Ilmu, S., Negara, A., Publik, J. A., Ilmu, F., Ilmu, S., Negara, A., Publik, J. A., & Ilmu, F. (2018). TRADISIONAL SEMAMPIR KABUPATEN PROBOLINGGO Rahmatun Ningsih Suci Megawati.
Khanifah, L. N., Muaefah, E., Nabilah, K., Adelia, Y. Z., Kepandean, P., & Serang, K. (2026). Analisis partisipasi masyarakat dalam kebijakan penataan ruang kota serang: studi kasus relokasi pedagang tahun 2024-2025. 12(2).
Malikussaleh, U. (2022). Analisis Kebijakan Relokasi Pedagang Kaki Lima ( K5 ) di Trotoar Jalan Protokol Kota Lhokseumawe. 02, 69–c78.
Media, I., Media, I., Pedagang, R., Kasus, S., Rau, P., & Serang, K. (2025). GOVERNANCE : Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan. 12, 407–415.
Nadidah, N. (2019). Evaluasi Peraturan Daerah Nomor 13 Tahun 2011 Mengenai Retribusi Pasar Induk Rau Kota Serang. 28, 9–16.
Nurlaili, N., & Yulianti, R. (2022). EVALUASI KEBIJAKAN REVITALISASI PASAR TRADISIONAL PASAR PETIR KABUPATEN SERANG EVALUATION OF TRADITIONAL MARKET REVITALIZATION IN REALIZING LOCAL ECONOMIC DEVELOPMENT IN PETIR MARKET. 6(1), 27–39. https://doi.org/10.56945/jkpd.v6i1.162
Palakka, S., & Bone, K. (2023). Jurnal Administrasi dan Kebijakan. 8(2), 172–185.
Pkl, P., Kawasan, D. I., Royal, P., & Serang, K. (2025). MENAKAR KUALITAS PEMERINTAHAN DAERAH DALAM PENGELOLAAN PEDAGANG KAKI LIMA : STUDI KASUS. 9(12), 81–91.
Ract, A. (2026). Analisis Formulasi Kebijakan Relokasi Pedagang Kali Lima di Pasar Royal Kota Serang , Provinsi Banten. 3427–3435.
Sudariyanto, A. D., & Manggalou, S. (2024). Implementasi Kebijakan Relokasi Pedagang Kaki Lima ( PKL ) Serambi Ampel Kota Surabaya. 4, 2901–2911.
Tradisional, P., & Rau, P. (2025). IMPLEMENTASI PERATURAN MENTERI DALAM NEGERI NOMOR 20 TAHUN 2012 TENTANG PENGELOLAAN DAN PEMBERDAYAAN PASAR TRADISIONAL ( STUDI KASUS PASAR RAU KOTA SERANG ). 5(3), 2892–2916. https://doi.org/10.53363/bureau.v5i3.773
Sherlinda, S., Hartoko, G., & Amilia, R. (2025).
Sherlinda, S., Hartoko, G., & Amilia, R. (2025). Implementasi Peraturan Menteri Dalam Negeri Nomor 20 Tahun 2012 tentang Pengelolaan dan Pemberdayaan Pasar Tradisional (Studi Kasus Pasar Rau Kota Serang). Bureaucracy Journal: Indonesia Journal of Law and Social-Political Governance, 5(3)
Ramadhani, S., & Husodo, J. A. (2024). Peranan Peraturan Daerah Kota Serang dalam Upaya Relokasi Pedagang di Taman Sari Kota Serang. Jurnal Hukum dan Pembangunan Ekonomi.
Nisa, N. K. (2025). Analisis Formulasi Kebijakan Relokasi Pedagang Kaki Lima di Pasar Royal Kota Serang, Provinsi Banten. Al-Zayn: Jurnal Ilmu Sosial & Hukum, 4(3).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Marlita Jovita Sari, Intan Taniyah, Shella Anggraeni, Diana Diana, Nadiah Miftahul Rohmah, Reza Damayanti (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
