The Influence of Perceived Risk and Perceived Enjoyment on Repurchase Decision in the Honda Service Application (Study on BromPit Users at AHASS Blimbing, Malang)
DOI:
https://doi.org/10.63822/25zcrv81Keywords:
digital application, after-sales serviceAbstract
The intense competition in the after-sales motor vehicle service industry encouraged companies to innovate through service digitalization. One of the innovations is the BromPit application developed by Honda to facilitate the vehicle service booking process. However, the successful adoption of this application is still influenced by several factors, including perceived risk and perceived enjoyment. This study is to examine the influence of perceived risk and perceived enjoyment on repurchase decision among BromPit application users at AHASS Blimbing, Malang City.This research employed a quantitative approach. The sample consisted of 55 respondents who were active users of the BromPit application, selected using purposive sampling. The data were processed using multiple linear regression analysis and hypothesis testing.The regression analysis showed that perceived risk and perceived enjoyment partially had a positive and significant effect on repurchase decision. Meanwhile, the regression result confirmed that both variables also had a positive and significant simultaneous effect on the repurchase decision.These findings concluded that the lower the perceived risk and the higher the level of enjoyment when using the BromPit application, the greater the tendency for users to make repeat purchases of services through the digital platform.
References
Almaudina, M., Ramdan, A. M., Jhoansyah, D., & Mat Deli, M. (2023). The effectiveness of perceived enjoyment and brand engagement in correlating gamification marketing with online repurchase intention in Shopee game users. International Journal of Economics Development Research, 4(1), 222–235.
Astrini, N., Bakti, I. G. M. Y., Rakhmawati, T., Sumaedi, S., & Yarmen, M. (2022). A repurchase intention model of Indonesian herbal tea consumers: Integrating perceived enjoyment and health belief. British Food Journal, 124(1), 140–158. https://doi.org/10.1108/BFJ-02-2021-0189
Fauzi, D. H., & Ali, H. (2021). Determination of purchase and repurchase decisions: Product quality and price analysis (case study on Samsung smartphone consumers in the city of Jakarta). Dinasti International Journal of Digital Business Management (DIJDBM), 2(5), 794–805. https://doi.org/10.31933/dijdbm.v2i5
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26. Badan Penerbit Universitas Diponegoro.
Hasanah, U. (2020). Pengaruh kualitas produk dan layanan purnajual aplikasi Brompit terhadap loyalitas konsumen Honda Scoopy di Jombang. Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis, 4(2), 51–56.
Inoni, O. R. (2021). Customer satisfaction and repurchase decision: Evidence from fast food restaurants. Izvestiya Journal of Varna University of Economics, 65(3), 309–329. https://doi.org/10.36997/IJUEV2021.65.3.309
Mangoting, Y. (2020). Perceived risk, perceived functional benefit, dan kepuasan sebagai penentu intensi berkelanjutan wajib pajak menggunakan e-filing. Jurnal ASET (Akuntansi Riset), 12(1), 32–47. https://doi.org/10.17509/jaset.v12i1.22920
MPM Honda Jatim. (2023). MPM Honda: Official Honda motorcycle distributor in Indonesia. https://www.mpmhondajatim.com
Mulia, N. T., & Adlina, H. (2023). The effect of perceived trust and perceived enjoyment on repurchase intention: Study on Tokopedia users in Medan City. Journal of Humanities, Social Sciences and Business (JHSSB), 3(1), 295–305.
Oktaviani, E., Asrinur, A., Prakoso, A. W. I., & Madiisriyatno, H. (2023). Transformasi digital dan strategi manajemen. Oikos-Nomos: Jurnal Kajian Ekonomi dan Bisnis, 16(1), 16–21.
Pambudi, I. A. S., Roswinanto, W., & Meiria, C. H. (2023). Pengaruh perceived ease of use, perceived usefulness, dan perceived enjoyment terhadap minat untuk terus menggunakan aplikasi investasi di Indonesia. Journal of Management and Business Review, 20(3), 482–501. https://doi.org/10.34149/jmbr.v20i3.577
Pebrita, A. (2022). Online repurchase intention ditinjau dari perceived enjoyment pada konsumen Shopee. Journal of Social and Industrial Psychology, 11(2), 123–129.
Putri, I. G. A. M. S. (2021). The effect of perceived usefulness, trust, and perceived enjoyment on repurchase intention: Study on fashion products. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(5), 380–387. http://www.ajhssr.com
Rosillo-Díaz, E., Blanco-Encomienda, F. J., & Crespo-Almendros, E. (2020). A cross-cultural analysis of perceived product quality, perceived risk and purchase intention in e-commerce platforms. Journal of Enterprise Information Management, 33(1), 139–160. https://doi.org/10.1108/JEIM-06-2019-0150
Sari, D. P., & Padmantyo, S. (2025). Pengaruh perceived quality, brand satisfaction, dan perceived price terhadap repurchase decision dengan brand loyalty sebagai variabel mediasi. Paradoks: Jurnal Ilmu Ekonomi, 8(1), 331–345.
Septamasurya, R., Usman, O., & Febrilia, I. (2024). Analisis faktor yang memengaruhi intention to use aplikasi ojek online. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 9(5), 3707–3722. https://doi.org/10.30651/jms.v9i5.24893
Sugiyono. (2023). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Tegowati, T., Mutmainnah, D., Syahrenny, N., & Widiarma, I. (2023). Efektivitas promosi online, layanan purna jual dan persepsi harga untuk meningkatkan pengambilan keputusan pada m-commerce. Media Mahardhika, 21(2), 284–291.
Yuniarti, F., Arief, H. R., Meydia, H., & Yevis, M. O. (2022). Online retailers’ ethics and its effect on repurchase intention: The mediating role of perceived risk. Cogent Business & Management, 9(1), 2051691. https://doi.org/10.1080/23311975.2022.2051691
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Cahya Fayyaza, Asminah Rachmi, Mohammad Maskan (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
