Jejak digital: Jurnal Ilmiah Multidisiplin
type: channel
description: Jejak digital: Jurnal Ilmiah Multidisiplin eISSN 3089-7734 & pISSN 3089-7742 adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup Focus and Scope multidisiplin, yang meliputi: Humaniora dan Ilmu Sosial, Ilmu Pendidikan & Pengajaran, Hukum dan Ilmu Politik , Ilmu Agama dan Filsafat, Ilmu Teknik, Bisnis dan Ekonomi, Ilmu Kesehatan, Ilmu Kedokteran, Pengembangan SDM, Ilmu Seni dan Informatika. <p style="box-sizing: border-box; margin: 0px 0px 10.5px; color: #333333; font-family: 'Source Sans Pro', Calibri, Candara, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">Untuk mengirimkan artikel ke Jejak digital: Jurnal Ilmiah Multidisiplin: <ul style="box-sizing: border-box; margin-top: 0px; margin-bottom: 10.5px; color: #333333; font-family: 'Source Sans Pro', Calibri, Candara, Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;"> Klik <a class="label label-info" style="box-sizing: border-box; background-color: #9954bb; color: #ffffff; text-decoration: none; display: inline; padding: 0.2em 0.6em 0.3em; font-size: …
publisher: INDO PUBLISHING
language: en
publication name: Jejak digital: Jurnal Ilmiah Multidisiplin
issn: 3089-7742
items: Pengaruh Flow Experience, Escapism dan Habit Terhadap Adiksi Media Sosial Tiktok di Jakarta
items: Implementasi Strategi Marketing Mix 4P dan Konsep Technopreneurship pada Produk Air Minum dalam Kemasan (AMDK) Internal Kampus
items: Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Social Influence Terhadap Continuance Intention Aplikasi Linkaja
items: Pemilihan Guru Terbaik di Era Digital Berdasarkan Kompetensi dengan Metode AHP (Analytic Hierarchy Process) pada SD Negeri Kebon Manggis 01
items: Anteseden Keputusan Penggunaan Bank Digital pada Generasi Z di Jabodetabek
items: Sentimen Audiens terhadap Platform Short-Form Drama: Analisis Sentimen dan Topik Ulasan DramaBox
items: Analisis Bisnis Konter Pulsa pada Aspek Perilaku Konsumen : Studi Kasus Saadah Cell
items: Indeks Persepsi Masyarakat Lingkar Tambang Terhadap Upaya Reklamasi oleh PT. Amman Mineral dalam Kualitas Air
items: Pengaruh Kepuasan Kerja terhadap Kinerja Pegawai di RSUD Petanang dengan Komitmen Organisasi sebagai Variabel Intervening
items: Analisis Faktor-Faktor yang Memengaruhi Continuous Intention to Use Aplikasi Mobile Game Online di Indonesia
items: Analisis Strategi Kompetitif dan Kelayakan Bisnis Adreena Shoes dalam Menghadapi Persaingan Industri Sepatu Online
items: Pengaruh Current Ratio (CR) Dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA) Pada Perusahaan Properti di BEI Periode 2021-2024
items: Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai dengan Motivasi Kerja Sebagai Variabel Intervening di Kantor Dinas Perhubungan Kabupaten Musi Rawas
items: Faktor-Faktor Yang Memengaruhi Purchase Intention Pada Layanan Community-Centric Digital Subscription
items: Faktor - Faktor yang Memengaruhi Purchase Intention O2O Voucher: Studi Pada Pengguna Tiktok
items: Pengaruh Dividen Dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan Retail Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2022
items: Pengambilan Keputusan pada Operasional Penta Coffe Sebagai Usaha Kopi Rumahan dengan Sistem Pre-Order
items: Bersatu Lawan Api : Menanamkan Nilai Tanggap Bencana Sejak Usia Dini Melalui Psikogame yang Interaktif
items: Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi
items: Pengaruh Perceived Ease of Use dan Perceived Security Terhadap Customer Loyalty Melalui Customer Trust pada Aplikasi Bank Digital
items: Pengaruh System Quality dan Perceived Usefulness terhadap Continuance Intention Aplikasi LINE dengan Satisfaction sebagai Mediator
items: Pengaruh Electronic Word Of Mouth, Online Review, Dan Sensitivitas Harga, Terhadap Niat Beli Kosmetik Emina Di Kalangan Generasi Z Di Kabupaten Aceh Barat
items: Strategi Adaptasi Guru dalam Implementasi Kurikulum Merdeka di SMAN 1 MONTASIK
items: Determinasi Adopsi ShopeePay di Kalangan Generasi Z Melalui Kemudahan Sistem, Proteksi Transaksi, Pola Gaya Hidup, dan Kapabilitas Literasi Keuangan
items: Analysis of The Use of Betawi Vocabulary and Indonesian Language Among Students of The University of Muhammadiyah Tangerang, Faculty of Islamic Religion Semester III
items: Pengaruh Live Streaming dan Online Review terhadap Purchase Intention melalui Trust pada Generasi Z di E-Commerce
items: Futuristic Urban Style With Reversible Clothing
items: Ruang Lingkup Layanan Bimbingan dan Konseling di Lingkungan Sekolah
items: Pengaruh Cashback, Diskon, Dan Kemudahan Penggunaan Shopee Paylater Terhadap Pembelian Impulsif Mahasiswa Gen Z Universitas Teknologi Sumbawa
items: Diction in Liverpool vs Manchester United Football Commentary, March 2023

Pengaruh Flow Experience, Escapism dan Habit Terhadap Adiksi Media Sosial Tiktok di Jakarta
type: item
description: This study aims to examine how technological factors through flow experience generated by the algorithm, personal factors in the form of escapism driven by scrolling design, and social factors that shape usage habits through the streak feature contribute to social media addiction among TikTok users. Data were collected through an online survey using Google Forms. Participants in this study were active TikTok users residing in the Jakarta area, aged 18 to 28 years, who use TikTok daily and have consistently utilized the streak feature. The data were analyzed using Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0, involving a total of 160 respondents. The results indicate that flow experience has a positive and significant effect on social media addiction, escapism shows a positive but non-significant effect on social media addiction, and habit is proven to have a positive and significant effect on social media addiction. These findings suggest that deep engagement shaped by the For You Page (FYP) algorithm immerses users in continuous use without conscious interruption; the internal drive for emotional escape through TikTok’s infinite scrolling design is not strong enough to form addiction when not reinforced by other mechanisms; and usage patterns formed through streak gamification operate at an automatic and repetitive level, thereby strengthening users’ attachment to the platform.
subject: Articles
  topic: section
subject: For You Page (FYP) Algorithm, Flow Experience, Infinite Scrolling Design, Escapism, TikTok Streak, Habit.
  topic: keywords
creator: Keiza Zeta Lazuardi
creator: Ryna Parlyna
creator: Adnan Kasofi
rights: Copyright (c) 2026 Keiza Zeta Lazuardi, Ryna Parlyna, Adnan Kasofi (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 2910
ending page: 2930
doi: 10.63822/d4b76t74

Implementasi Strategi Marketing Mix 4P dan Konsep Technopreneurship pada Produk Air Minum dalam Kemasan (AMDK) Internal Kampus
type: item
description: The growth of creative business units within the academic environment has become a crucial pillar in supporting the vision of a technopreneurship-based university. This study aims to analyze the implementation of the 4P marketing mix strategy and the technopreneurship concept for the LUMINE bottled water (AMDK) product at Universitas Muhammadiyah Bandung. The research method used is descriptive qualitative, with data collection techniques including questionnaires distributed to 20 student respondents and a needs assessment survey for campus work units/institutions. The results show that LUMINE has a stable institutional market absorption potential, with an average requirement of 20 gallons per week and 50 boxes of 330ml bottles per month from the household unit. Individual market validation indicates an 85% student buying interest driven by campus identity factors, while 95% of respondents prioritize hygiene (BPOM/Halal certification). The implementation of technopreneurship is carried out through a contract manufacturing (makloon) system, which provides operational efficiency by minimizing investment in physical infrastructure. The study's conclusion confirms that LUMINE is marketingly and operationally feasible as an innovative flagship campus product.
subject: Articles
  topic: section
subject: Technopreneurship
  topic: keywords
subject: AMDK
  topic: keywords
subject: Marketing Mix 4P
  topic: keywords
creator: Rifqi Firmansyah
creator: Hani Humaeriyah
rights: Copyright (c) 2026 Rifqi Firmansyah, Hani Humaeriyah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 2902
ending page: 2909
doi: 10.63822/yzqteb29

Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Social Influence Terhadap Continuance Intention Aplikasi Linkaja
type: item
description: This research aims to analyze the influence of perceived usefulness, perceived ease of use, and social influence on the continuance intention of the LinkAja application, both partially and simultaneously. This study employs a quantitative approach with a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the analysis technique. The sample in this research consists of 255 respondents residing in the DKI Jakarta area , selected through a purposive sampling technique. Data were analyzed using SmartPLS 4.0 software. The results of the analysis indicate that: (1) Perceived usefulness has a positive and significant effect on the continuance intention of the LinkAja application. (2) Perceived ease of use has a positive and significant effect on the continuance intention of the LinkAja application. (3) Social influence has a positive and significant effect on the continuance intention of the LinkAja application. These findings confirm that social influence is the most dominant factor in influencing user continuance intention. Therefore, application developers need to integrate the usefulness of features, an intuitive interface, and the strengthening of the community base to maintain user loyalty in the competitive digital wallet market.
subject: Articles
  topic: section
subject: perceived usefulness, perceived ease of use, social influence, continuance intention, LinkAja.
  topic: keywords
creator: Tegar Hanafi
creator: Diena Noviarini
creator: Fauzan Fadlullah
rights: Copyright (c) 2026 Tegar Hanafi, Diena Noviarini, Fauzan Fadlullah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 2885
ending page: 2901
doi: 10.63822/w7qvj130

Pemilihan Guru Terbaik di Era Digital Berdasarkan Kompetensi dengan Metode AHP (Analytic Hierarchy Process) pada SD Negeri Kebon Manggis 01
type: item
description: This study discusses the development and implementation of a Decision Support System (DSS) for selecting the best teacher at SD Negeri Kebon Manggis 01 using the Analytic Hierarchy Process (AHP) method. The main problems identified include teacher performance evaluations that are still largely subjective, the absence of structured competency standards, and limited transparency in the process of determining the best teacher. These conditions may lead to inconsistent evaluation results and dissatisfaction among teachers.AHP was chosen because it is effective for solving multi-criteria decision-making problems by organizing criteria into a hierarchical structure and applying pairwise comparisons. In this study, the evaluation criteria consist of pedagogical competence, professional competence, personal competence, and social competence. Data were collected through observation, questionnaires, and documentation. The collected data were then processed to determine the priority weights of each criterion and to calculate the final scores for each teacher candidate.The results indicate that the implementation of AHP produces a more objective and consistent ranking of teachers. The developed DSS also improves the efficiency of data processing and provides recommendations that are fair, transparent, and accountable. Therefore, this system can serve as a strategic solution for schools to enhance teacher performance assessment and improve educational quality in the digital era.
subject: Articles
  topic: section
subject: Decision Support System, Analytic Hierarchy Process (AHP), Teacher Selection, Teacher Competency, Digital Era
  topic: keywords
creator: Eko Denny Suseno
creator: Michael Sonny
creator: Han Sulaiman
rights: Copyright (c) 2026 Eko Denny Suseno, Michael Sonny, Han Sulaiman (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 2874
ending page: 2884
doi: 10.63822/wpz8jx82

Anteseden Keputusan Penggunaan Bank Digital pada Generasi Z di Jabodetabek
type: item
description: This study aims to analyze the influence of Financial Literacy, Friend Influence, Perceived Ease of Use, and Perceived Enjoyment on the Decision to Use digital banking among Generation Z in Greater Jakarta. The research employs a quantitative method using a survey technique through an online questionnaire. The sample consists of 144 respondents aged 13–28 years who reside in Greater Jakarta and have digital bank accounts. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS 4 software. The results show that Financial Literacy has a significant positive effect on the Decision to Use. Friend Influence is also proven to have a significant positive effect on the Decision to Use. Furthermore, Perceived Ease of Use has a significant positive effect on Perceived Enjoyment, and Perceived Enjoyment has a significant positive effect on the Decision to Use. The findings are expected to provide theoretical contributions to the development of technology adoption models as well as practical contributions to the banking industry in formulating appropriate marketing strategies to increase digital bank usage among young generations. The implications of this study indicate that digital banking service providers need to develop strategies that focus not only on application usability but also on improving digital financial literacy, creating enjoyable user experiences, and leveraging social influence to encourage digital bank usage decisions among Generation Z.
subject: Articles
  topic: section
subject: Financial Literacy, Friend Influence, Perceived Ease of Use, Perceived Enjoyment, Decision to Use, Digital Banking, Generation Z
  topic: keywords
creator: Muhamad Ilham
creator: Umi Widyastuti
creator: Diena Noviarini
rights: Copyright (c) 2026 Muhamad Ilham, Umi Widyastuti , Diena Noviarini (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 2840
ending page: 2859
doi: 10.63822/3pcfpq25

Sentimen Audiens terhadap Platform Short-Form Drama: Analisis Sentimen dan Topik Ulasan DramaBox
type: item
description: Pertumbuhan pesat platform short-form drama telah mengubah pola konsumsi media digital, khususnya di kalangan pengguna perangkat mobile yang cenderung menyukai konten naratif berdurasi singkat. Penelitian ini menganalisis sentimen audiens terhadap aplikasi short-form drama DramaBox untuk menghasilkan wawasan yang dapat dimanfaatkan dalam perumusan strategi pemasaran digital. Sebanyak 134.309 ulasan pengguna dikumpulkan dari platform distribusi aplikasi, dan setelah dilakukan penyaringan bahasa, diperoleh 1.228 ulasan berbahasa Indonesia yang digunakan sebagai data analisis. Klasifikasi sentimen dilakukan menggunakan model berbasis IndoBERT, sedangkan topic modeling menggunakan Latent Dirichlet Allocation (LDA) diterapkan untuk mengidentifikasi topik-topik dominan pada sentimen positif dan negatif. Hasil penelitian menunjukkan bahwa sentimen audiens terhadap DramaBox didominasi oleh sentimen positif, yang mencerminkan apresiasi pengguna terhadap kualitas cerita, daya tarik narasi, dan pengalaman hiburan secara keseluruhan. Analisis topik pada ulasan positif menegaskan kekuatan platform pada aspek konten dan kenikmatan menonton. Sebaliknya, analisis sentimen negatif mengungkap isu berulang terkait intensitas iklan, mekanisme monetisasi, aksesibilitas episode, serta kinerja teknis aplikasi. Temuan ini menunjukkan bahwa analisis sentimen dan topik pada ulasan pengguna dapat dimanfaatkan sebagai alat intelijen pemasaran untuk mendukung strategi positioning konten, optimalisasi monetisasi, serta peningkatan pengalaman pengguna pada platform short-form drama
subject: Articles
  topic: section
subject: Short Form Drama
  topic: keywords
subject: Analisis Sentimen
  topic: keywords
subject: IndoBERT
  topic: keywords
subject: Topic Modelling
  topic: keywords
subject: Ulasan Pengguna
  topic: keywords
creator: Mufidatul Azmi
creator: Andi Nurfiana Haz
rights: Copyright (c) 2026 Mufidatul Azmi, Andi Nurfiana Haz (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 2860
ending page: 2873
doi: 10.63822/spt0jy20

Analisis Bisnis Konter Pulsa pada Aspek Perilaku Konsumen : Studi Kasus Saadah Cell
type: item
description: The development of digital technology has made mobile credit and digital transaction services primary needs of society. This condition creates significant business opportunities for mobile credit outlets, accompanied by intense competition. This study aims to analyze the business feasibility of Saadah Cell mobile credit outlet based on consumer perceptions and supporting business aspects. The research employed a descriptive qualitative method with data collected through a survey of 30 respondents who were customers of the outlet in 2026. The results indicate that most consumers gave positive assessments of product and service quality, transaction speed and convenience, system security, and friendly customer service. In terms of pricing, consumers perceived the prices as affordable, competitive, and proportional to the service quality received. Purchasing decisions were strongly influenced by customer satisfaction and trust, leading to repeat purchases and recommendations. Furthermore, analysis of market and marketing aspects, human resources, economic and socio-cultural factors, technical and technological readiness, financial feasibility, and risk management shows that the mobile credit outlet has stable profit potential, good operational readiness, and manageable business risks. Therefore, Saadah Cell mobile credit outlet is considered feasible and sustainable for further development.
subject: Articles
  topic: section
subject: Mobile Credit Outlet, Business Feasibility, Consumer Perception, Digital Services, Marketing
  topic: keywords
creator: Ramanda Gunawan
creator: Hani Humaeriyah
rights: Copyright (c) 2026 Ramanda Gunawan, Hani Humaeriyah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 2828
ending page: 2839
doi: 10.63822/7xxscp87

Indeks Persepsi Masyarakat Lingkar Tambang Terhadap Upaya Reklamasi oleh PT. Amman Mineral dalam Kualitas Air
type: item
description: Kegiatan pertambangan berpotensi memengaruhi kualitas lahan dan air, sehingga reklamasi dan pengelolaan lingkungan menjadi kewajiban perusahaan. Penelitian ini bertujuan menganalisis persepsi masyarakat terhadap keberhasilan reklamasi lahan dan pengelolaan kualitas air oleh PT Amman Mineral Nusa Tenggara. Penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan semi terstruktur terhadap 150 responden di Desa Pasir Putih, Desa Maluk, dan Desa Bukit Damai. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan indeks persepsi masyarakat, serta didukung oleh data kualitas air berdasarkan parameter pH, Total Dissolved Solids, dan salinitas. Hasil penelitian menunjukkan bahwa persepsi masyarakat terhadap reklamasi lahan berada pada kategori baik hingga sangat baik, dengan nilai in-deks tertinggi di Desa Bukit Damai sebesar 82,32%, diikuti Desa Pasir Putih sebesar 74,64% dan Desa Maluk sebesar 66,32%. Persepsi masyarakat terhadap pengelolaan kualitas air berada pada kategori cukup, dengan nilai indeks sebesar 64,80% di Desa Pasir Putih, 55,92% di Desa Maluk, dan 59,20% di Desa Bukit Damai. Hasil pengukuran kualitas air menunjukkan bahwa parameter pH, TDS, dan salinitas masih memenuhi baku mutu air bersih. Perbedaan antara hasil teknis dan persepsi masyarakat menegaskan pentingnya peningkatan trans-paransi, komunikasi, dan pelibatan masyarakat dalam pengelolaan lingkungan pertambangan.
subject: Articles
  topic: section
subject: Persepsi Masyarakat; Reklamasi; Kualitas Air; Pertambangan; PT Amman Mineral Nusa Tenggara.
  topic: keywords
creator: M. Adit Aryadi
creator: Abdul Azis
rights: Copyright (c) 2026 M. Adit Aryadi, Abdul Azis (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-04
publication date: 2026-02-04
starting page: 2809
ending page: 2827
doi: 10.63822/q8vsvd10

Pengaruh Kepuasan Kerja terhadap Kinerja Pegawai di RSUD Petanang dengan Komitmen Organisasi sebagai Variabel Intervening
type: item
description: This study aims to determine the effect of job satisfaction on employee performance at Petanang Regional Hospital with organizational commitment as an intervening variable. This study used a quantitative approach with a survey method by distributing questionnaires to 43 Petanang Regional Hospital employees. Data were analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS. The results showed that job satisfaction significantly influenced employee performance through organizational commitment as an intervening variable. This indicates that job satisfaction will be more effective in improving employee performance if accompanied by strong organizational commitment.
subject: Articles
  topic: section
subject: Job Satisfaction; Organizational Commitment; Employee Performance
  topic: keywords
creator: Delima Delima
creator: Suyadi Suyadi
creator: Rudi Azhar
rights: Copyright (c) 2026 Delima Delima, Suyadi Suyadi, Rudi Azhar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2799
ending page: 2808
doi: 10.63822/a50vh658

Analisis Faktor-Faktor yang Memengaruhi Continuous Intention to Use Aplikasi Mobile Game Online di Indonesia
type: item
description: This study aims to analyze the partial effects of hedonic motivation, habit, and social influence on the continuous intention to use mobile game online applications in Indonesia. This research employs a quantitative approach using a survey method and Structural Equation Modeling based on Partial Least Squares (SEM-PLS) as the data analysis technique. The sample consists of 192 users of mobile game online applications in Indonesia selected through purposive sampling. The data were analyzed using SmartPLS software. The results indicate that: (1) hedonic motivation has a positive and significant effect on the continuous intention to use mobile game online applications; (2) habit has a positive and significant effect on the continuous intention to use mobile game online applications; and (3) social influence has a positive and significant effect on the continuous intention to use mobile game online applications. These findings emphasize the importance of enhancing the quality of gaming experience, fostering positive usage habits, and optimizing social interaction within applications to increase users’ intention to continue using mobile game online services
subject: Articles
  topic: section
subject: hedonic motivation, habit, social influence, continuous intention to use, mobile game online.
  topic: keywords
creator: Zaid Al Fatiy
creator: Diena Noviarini
creator: Sabo Hermawan
rights: Copyright (c) 2026 Zaid Al Fatiy, Diena Noviarini, Sabo Hermawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2782
ending page: 2798
doi: 10.63822/9em7bd12

Analisis Strategi Kompetitif dan Kelayakan Bisnis Adreena Shoes dalam Menghadapi Persaingan Industri Sepatu Online
type: item
description: This study analyzes the competitive strategy and business feasibility of Adreena Shoes amidst the fierce competition in the digital footwear market. While the industry offers massive opportunities, the low barrier to entry has created a saturated market. Using a descriptive qualitative approach, this research dissects how Adreena Shoes navigates this landscape through differentiation and multi-aspect feasibility analysis. The findings reveal that Adreena Shoes successfully occupies a strategic "middle ground" between luxury retail brands and conventional market traders. The combination of premium local materials from Cibaduyut and real-time interaction via Live Streaming serves as a primary driver for building digital trust. Technically and operationally, the adoption of marketplace technology and the roadmap for formalization through the OSS system confirm that this business is not only feasible but also poised for sustainable growth.
subject: Articles
  topic: section
subject: Competitive Strategy; Business Feasibility; Local Footwear; Digital Marketing; OSS.
  topic: keywords
creator: Rafik Yusup
creator: Hani Humaeriyah
rights: Copyright (c) 2026 Rafik Yusup, Hani Humaeriyah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2773
ending page: 2781
doi: 10.63822/s5kbp006

Pengaruh Current Ratio (CR) Dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA) Pada Perusahaan Properti di BEI Periode 2021-2024
type: item
description: The property and real estate sector faced complex challenges in the 2021-2024 period due to post-pandemic recovery and global economic fluctuations. This study aims to analyze the effect of Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Assets (ROA) in property companies listed on the Indonesia Stock Exchange (IDX). The research method used is quantitative with a purposive sampling technique, resulting in 10 sample companies with a total of 40 observations during the 2021-2024 period. Data analysis was performed using panel data regression with the selected Random Effect Model (REM). The partial test results (t-test) show that the Current Ratio has no significant effect on ROA with a negative direction. Conversely, the Debt to Equity Ratio has a positive and significant effect on ROA, indicating the effectiveness of using financial leverage in increasing profits. Simultaneously (F-test), CR and DER have a significant effect on ROA. The Adjusted R-squared value of 11.58% shows the contribution of the independent variables in the model, while the rest is influenced by other factors outside the study.
subject: Articles
  topic: section
subject: Current Ratio, Debt to Equity Ratio, Return on Assets, Property
  topic: keywords
creator: Rafli Maulana Yusuf
creator: Alfiana Alfiana
creator: Siti Kodariah
rights: Copyright (c) 2026 Rafli Maulana Yusuf, Alfiana Alfiana, Siti Kodariah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2761
ending page: 2772
doi: 10.63822/aa6hyy10

Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai dengan Motivasi Kerja Sebagai Variabel Intervening di Kantor Dinas Perhubungan Kabupaten Musi Rawas
type: item
description: This study aims to understand how the work environment affects employee performance, with work motivation acting as an intervening variable, at the Musi Rawas Regency Transportation Office. The research uses a quantitative approach, collecting data through questionnaires. The population consists of all 80 employees at the office, and a saturated sample technique is used. The data is analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results show that the work environment has a positive and significant effect on employee performance. Additionally, the work environment also positively and significantly affects employee performance through work motivation as an intervening variable. The study recommends that institutions should create a supportive work environment and improve employee motivation to encourage better performance.
subject: Articles
  topic: section
subject: Work Environment
  topic: keywords
subject: Employee Performance
  topic: keywords
subject: Work Motivation
  topic: keywords
creator: Fika Puspa
creator: Suyadi Suyadi
creator: Rudi Azhar
rights: Copyright (c) 2026 Fika Puspa, Suyadi Suyadi, Rudi Azhar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2749
ending page: 2760
doi: 10.63822/1v8p2k20

Faktor-Faktor Yang Memengaruhi Purchase Intention Pada Layanan Community-Centric Digital Subscription
type: item
description: The subscription economy has expanded rapidly, yet it is increasingly challenged by subscription fatigue, which has encouraged the emergence of community-centric digital subscription models that shift value propositions from mere access to participation and value co-creation. This study aims to examine the determinants of purchase intention in such services by testing the effects of perceived enjoyment, perceived usefulness, and perceived risk on purchase intention, as well as the mediating role of perceived value. A quantitative approach was employed through an online survey of 210 Generation Z respondents in DKI Jakarta who were aware of community-centric digital subscription services, and the data were analyzed using SEM-PLS. The results indicate that perceived enjoyment and perceived usefulness have positive and significant effects on both perceived value and purchase intention, whereas perceived risk shows no significant effect on either perceived value or purchase intention. Furthermore, perceived value positively and significantly influences purchase intention and serves as the strongest determinant in the model; it also significantly mediates the relationships between perceived enjoyment and purchase intention and between perceived usefulness and purchase intention, but does not mediate the effect of perceived risk. These findings suggest that subscription intention in community-based services is primarily driven by enjoyable user experiences, perceived functional benefits, and overall value evaluations rather than by perceived risk considerations.
subject: Articles
  topic: section
subject: purchase intention, perceived value, perceived enjoyment, perceived usefulness, community-centric digital subscription
  topic: keywords
creator: Rakha Athallah Syahputra
creator: Diena Noviarini
creator: Sabo Hermawan
rights: Copyright (c) 2026 Rakha Athallah Syahputra, Diena Noviarini, Sabo Hermawan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2715
ending page: 2748
doi: 10.63822/n3sr2544

Faktor - Faktor yang Memengaruhi Purchase Intention O2O Voucher: Studi Pada Pengguna Tiktok
type: item
description: The growth of social commerce has encouraged the adoption of the Online-to-Offline (O2O) transaction model, particularly through TikTok, which is widely used by Generation Z in Indonesia. O2O vouchers enable consumers to purchase vouchers online and redeem them directly at offline merchant outlets. Despite their high market potential, the actual purchase intention toward O2O vouchers on TikTok remains relatively limited. This study aims to examine the effects of price sensitivity, ease of use, perceived usefulness, and perceived risk on purchase intention toward O2O vouchers among Generation Z TikTok users in Jakarta. This study employs a quantitative approach using a survey method with 180 respondents selected through purposive sampling. Data were collected via an online questionnaire using a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4. The results indicate that ease of use and perceived usefulness have a positive and significant effect on purchase intention, with perceived usefulness identified as the most dominant variable. In contrast, price sensitivity and perceived risk do not have a significant effect on purchase intention. These findings suggest that Generation Z’s purchase intention toward O2O vouchers is primarily driven by system convenience and perceived functional benefits rather than by price considerations or perceived risk. Therefore, O2O voucher strategies on TikTok should prioritize transaction simplicity and clear value propositions to enhance sustainable purchase intention.
subject: Articles
  topic: section
subject: price sensitivity, ease of use, perceived usefulness, perceived risk, purchase intention
  topic: keywords
creator: Dinda Mandatain
creator: Ryna Parlyna
creator: Adnan Kasofi
creator: Munawaroh Munawaroh
rights: Copyright (c) 2026 Dinda Mandatain, Munawaroh, Ryna Parlyna , Adnan Kasofi (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 2687
ending page: 2714
doi: 10.63822/57cc8848

Pengaruh Dividen Dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan Retail Yang Terdaftar Di Bursa Efek Indonesia Periode 2018-2022
type: item
description: This study aims to examine the influence of dividends and capital structure on firm value in retail companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. The independent variables consist of the Dividend Payout Ratio (DPR) and Debt to Equity Ratio (DER), while firm value is measured using Tobin’s Q (PBV). The sample includes five retail companies: PT Matahari Department Store Tbk (LPPF), PT Ramayana Lestari Santosa Tbk (RALS), PT Ace Hardware Indonesia Tbk (ACES), PT Sumber Alfaria Trijaya Tbk (AMRT), and PT Erajaya Swasembada Tbk (ERAA). The analysis employs a panel data regression model, selected through the Chow Test, Hausman Test, and Lagrange Multiplier Test. All tests indicate that the Random Effect Model (REM) is the most appropriate. Normality assumptions are met, although a high correlation between independent variables indicates potential multicollinearity. The REM results reveal that DPR has a significant positive effect on firm value (p = 0.0006), indicating that higher dividend payments enhance market perception of firm value. Meanwhile, DER shows a significant negative effect (p = 0.0004), suggesting that high leverage reduces firm value. Simultaneously, DPR and DER significantly affect firm value (F-statistic p = 0.004664), with a contribution of 33.03% explained variance. These findings highlight the importance of stable dividend policies and prudent financing decisions to improve firm value in the retail industry, which is highly sensitive to economic changes and consumer demand shifts.
subject: Articles
  topic: section
subject: Dividend, Capital Structure, Firm Value, Panel Data, Random Effect Model
  topic: keywords
creator: Rafli Renaldi
creator: Alfiana Alfiana
creator: Pujiyanti Pujiyanti
rights: Copyright (c) 2026 Rafli Renaldi, Alfiana Alfiana, Pujiyanti Pujiyanti (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 2676
ending page: 2686
doi: 10.63822/9q780e39

Pengambilan Keputusan pada Operasional Penta Coffe Sebagai Usaha Kopi Rumahan dengan Sistem Pre-Order
type: item
description: This study aims to analyze the decision-making process at Penta Coffee, a home-based coffee business that operates using a pre-order (PO) system. This system creates a different decision-making dynamic compared to regular coffee shops because the owner must carefully consider production timing, raw material availability, customer orders, and customer satisfaction within a limited timeframe. A qualitative method with an explanatory survey approach was used to understand the owner’s decision-making patterns when facing challenges in managing labor, capital, raw materials, and marketing. The results show that Penta Coffee's owner combines rational and intuitive decision-making styles. Decisions related to capital and raw material procurement tend to be rational, based on demand data, raw material prices, and profit margins. Meanwhile, marketing and customer service decisions rely more on intuition, driven by experience and customer relationships. Major challenges include limited capital, fluctuating raw material prices, uncertainty in daily order volumes, and building customer trust in a pre-order system. The study concludes that the PO system demands high adaptability and rapid decision-making capabilities in daily operations.
subject: Articles
  topic: section
subject: decision making, micro-business, home-based coffee, pre-order system, Penta Coffee
  topic: keywords
creator: Nur Indah Sari
rights: Copyright (c) 2026 Nur Indah Sari (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 2664
ending page: 2675
doi: 10.63822/tbye2962

Bersatu Lawan Api : Menanamkan Nilai Tanggap Bencana Sejak Usia Dini Melalui Psikogame yang Interaktif
type: item
description: Fire is a non-natural disaster that has a major impact, especially in developing countries like Indonesia. Early childhood is a vulnerable group, but has not received much education on appropriate disaster mitigation. This study developed an educational game “Pahlawan Cilik” to introduce fire mitigation to children aged 4–6 years. The method used was pre-experimental with a one-group pretest-posttest model. The results showed an increase in children's understanding after participating in the game. This game is effective because it involves visual, motoric, and emotional aspects in the learning process.
subject: Articles
  topic: section
subject: disaster mitigation, early childhood, game-based learning, fire
  topic: keywords
creator: Najwa Maharani Zahra
creator: Nurul Huda Nabillah
creator: Zabrina Zabrina
creator: Nabila Asyifa
creator: Dian Hamama
creator: Devi Lusiria
rights: Copyright (c) 2026 Najwa Maharani Zahra, Nurul Huda Nabillah, Zabrina Zabrina, Nabila Asyifa, Dian Hamama, Devi Lusiria (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 2656
ending page: 2663
doi: 10.63822/emc4w335

Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi
type: item
description: The rapid growth of online games driven by digital economic ecosystems has intensified the use of virtual currencies and microtransaction activities, such as Robux purchases within the Roblox platform. This phenomenon gives rise to issues concerning users’ perceived value and trust, which potentially affect their levels of satisfaction and loyalty. This study seeks to examine the influence of perceived value and trust on customer loyalty, with customer satisfaction serving as a mediating variable among Roblox game users. A quantitative research design was adopted by distributing an online survey to 100 respondents from the Faculty of Economics and Business, Universitas Negeri Jakarta, who had prior experience purchasing Robux. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique. The findings demonstrate that perceived value and trust exert positive and significant effects on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is found to have a positive and significant impact on customer loyalty. The mediation analysis reveals that customer satisfaction significantly mediates the relationship between perceived value and customer loyalty, while it does not mediate the effect of trust on customer loyalty. These results indicate that customer loyalty among Roblox users is predominantly shaped by perceived value and trust through direct pathways, whereas customer satisfaction functions selectively as a mediating mechanism.
subject: Articles
  topic: section
subject: perceived value, trust, customer satisfaction, customer loyalty, Roblox
  topic: keywords
creator: Achmad Zaky Maulana
creator: Ryna Parlyna
creator: Fildzah Shabrina
rights: Copyright (c) 2026 Achmad Zaky Maulana, Ryna Parlyna, Fildzah Shabrina (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2633
ending page: 2647
doi: 10.63822/z24hhq83

Pengaruh Perceived Ease of Use dan Perceived Security Terhadap Customer Loyalty Melalui Customer Trust pada Aplikasi Bank Digital
type: item
description: Customers use of banking services is changing as a result of the growth of digital banking in Indonesia. Customer loyalty is essential to the long-term viability of digital banking use due to the increasingly intense competition. The purpose of this study is to examine how customer loyalty is impacted by perceived security and perceived ease of use, using customer trust as a mediating factor among users of the XYZ Bank application. Data were collected through questionnaires distributed to 150 university students in East Jakarta who are active users of the XYZ Bank application. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) was the data analysis method employed. The findings demonstrate that customer loyalty and customer trust are positively and significantly impacted by perceived security and perceived ease of use. Furthermore, it has been demonstrated that customer trust increases customer loyalty and can moderate the impact of perceived security and perceived ease of use on customer loyalty.
subject: Articles
  topic: section
subject: perceived ease of use, perceived security, customer trust, customer loyalty, digital bank
  topic: keywords
creator: Hendryawan Cipta Mulia
creator: Ryna Parlyna
creator: Inkreswari Retno Hardini
rights: Copyright (c) 2026 Hendryawan Cipta Mulia, Ryna Parlyna, Inkreswari Retno Hardini (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2614
ending page: 2632
doi: 10.63822/fr22dh84

Pengaruh System Quality dan Perceived Usefulness terhadap Continuance Intention Aplikasi LINE dengan Satisfaction sebagai Mediator
type: item
description: The rapid development of communication technology and the high level of social media usage in Indonesia have intensified competition among instant messaging applications in retaining users. Although LINE was once one of the most popular applications, in recent years there has been a decline in the number of active users, which is believed to be influenced by the removal of several key features, a decrease in perceived usefulness, and various complaints related to system quality. The condition raises questions regarding the factors that influence users’ intentions to continue using the LINE application on an ongoing basis. This study aims to analyze the effect of System Quality and Perceived Usefulness on the Continuance Intention of the LINE application, with Satisfaction acting as a mediating variable. A quantitative approach was employed through an online survey involving 200 respondents in Jakarta who had used LINE for at least the past year. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that system quality and perceived usefulness have a positive and significant effect on satisfaction. Furthermore, perceived usefulness and satisfaction have a positive and significant effect on continuance intention. However, system quality is proven to have no significant effect on continuance intention. The indirect effect findings indicate that satisfaction significantly mediates the relationship between system quality and perceived usefulness on continuance intention.
subject: Articles
  topic: section
subject: system quality, perceived usefulness, satisfaction, continuance intention, LINE
  topic: keywords
creator: Muhamad Aqdi Alhamro
creator: Munawaroh Munawaroh
creator: Fauzan Fadlullah
rights: Copyright (c) 2026 Muhamad Aqdi Alhamro, Munawaroh Munawaroh, Fauzan Fadlullah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2593
ending page: 2613
doi: 10.63822/ec8xpw03

Pengaruh Electronic Word Of Mouth, Online Review, Dan Sensitivitas Harga, Terhadap Niat Beli Kosmetik Emina Di Kalangan Generasi Z Di Kabupaten Aceh Barat
type: item
description: This study aims to examine the influence of electronic word of mouth, online reviews, and price sensitivity on the purchase intention of Emina cosmetics among Generation Z in West Aceh. The background of this research is driven by the phenomenon of increasing digital activity among the youth, which influences purchasing behavior patterns, particularly regarding domestic cosmetic products. The research methodology employed is quantitative with an associative approach. Data were collected from respondents who are consumers of Emina cosmetics through questionnaires as the primary instrument, using both online and offline data collection techniques. Data analysis was performed using SPSS version 27, involving validity and reliability tests, classical assumption tests, and multiple regression analysis. The results indicate that electronic word of mouth, online reviews, and price sensitivity have a positive and significant partial influence on the purchase intention of Emina cosmetics. Simultaneously, these three variables also significantly influence purchase intention with a coefficient of determination (R^2) of 0.821, meaning that 82.1% of the variation in purchase intention can be explained by the three independent variables in the model. These findings are consistent with consumer behavior theory, communication theory, price sensitivity theory, and electronic word of mouth theory, which emphasize that consumer behavior is formed through communication processes, price perception, and digital information evaluation. Therefore, the results of this study are expected to provide practical contributions to cosmetic companies in developing more effective digital marketing strategies and strengthening consumer trust in the digital era.
subject: Articles
  topic: section
subject: Electronic Word of Mouth, Online Review, Price Sensitivity, Purchase Intention, Emina, Generation Z.
  topic: keywords
creator: Arba’iah Arba’iah
creator: Rahmad Siddiq
rights: Copyright (c) 2026 Arba’iah Arba’iah, Rahmad Siddiq (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2575
ending page: 2592
doi: 10.63822/jkgppg48

Strategi Adaptasi Guru dalam Implementasi Kurikulum Merdeka di SMAN 1 MONTASIK
type: item
description: Since 2021, the government has begun introducing the Merdeka Curriculum. Implementing the independent curriculum requires adaptation from both teachers and students. The purpose of this study is to identify strategies that teachers can use to adapt to the independent curriculum, as well as the problems faced by teachers during its implementation at SMA Negeri 1 Montasik. This study uses Talcott Parsons' theory of functional structure, namely the AGIL theory. The author employs a qualitative descriptive research approach, which is a type of field research. Documentation, interviews, and observations were used to collect data. The results of this study indicate that the implementation of the independent curriculum at SMA Negeri 1 Montasik still requires adaptation strategies among teachers. As for the necessary adaptations, they are in the use of technology, adaptation to learning methods, and social adaptation. In order for a program to be successfully implemented, the teaching methods used must support this Merdeka Curriculum program, student involvement in the learning process, and evaluation of student learning progress. The involvement of the government, parents, teachers, students, and the surrounding community is highly needed in the implementation process of this Merdeka Curriculum. To maintain this Merdeka Curriculum program, it is necessary to uphold the rules, values, and norms that have been agreed upon together. Teachers' adaptation strategies in implementing the Merdeka Curriculum at SMA Negeri 1 Montasik are still not optimal because teachers are still experiencing several obstacles.
subject: Articles
  topic: section
subject: Adaptation
  topic: keywords
subject: Kurikulum Merdeka
  topic: keywords
subject: implementasi
  topic: keywords
creator: Khairun Nisa
creator: Ibnu Phonna Nurdin
rights: Copyright (c) 2026 Khairun Nisa, Ibnu Phonna Nurdin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 2565
ending page: 2574
doi: 10.63822/18xbh343

Determinasi Adopsi ShopeePay di Kalangan Generasi Z Melalui Kemudahan Sistem, Proteksi Transaksi, Pola Gaya Hidup, dan Kapabilitas Literasi Keuangan
type: item
description: This study examines the determinants influencing ShopeePay adoption among Generation Z, focusing on system usability, transaction security, digital lifestyle, and financial literacy. Data were collected from 75 Generation Z ShopeePay users residing in Palembang City through an online questionnaire, using non-probability sampling with an incidental approach. The findings reveal that system usability has a positive but statistically insignificant effect on ShopeePay adoption, whereas transaction security, digital lifestyle, and financial literacy demonstrate positive and significant influences, with digital lifestyle emerging as the most dominant factor. These results are expected to contribute to the literature on digital finance and consumer behavior, particularly in understanding e-wallet adoption among Generation Z.
subject: Articles
  topic: section
subject: ShopeePay Adoption; Generation Z; System Usability; Transaction Security; Digital Lifestyle; Financial Literacy
  topic: keywords
creator: Mutiara Lusiana Annisa
creator: Guntoro Barovih
creator: Fahmi Ajismanto
rights: Copyright (c) 2026 Mutiara Lusiana Annisa , Guntoro Barovih, Fahmi Ajismanto (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2546
ending page: 2564
doi: 10.63822/emtnxz88

Analysis of The Use of Betawi Vocabulary and Indonesian Language Among Students of The University of Muhammadiyah Tangerang, Faculty of Islamic Religion Semester III
type: item
description: This study aims to analyze the use of Betawi and Indonesian vocabulary among third semester students of the Faculty of Islamic Sciences, University of Muhammadiyah Tangerang. This study used a descriptive quantitative approach, with data collected through an online questionnaire distributed via Google Form to 20 respondents. The research instrument used a 5-point Likert scale to measure the frequency of use of Betawi and Indonesian vocabulary as well as factors influencing language choice. The results of the study show that Betawi vocabulary is still predominantly used in informal communication among students, especially commonly used expressions such as gue/gua, lu, banget, and udah. In contrast, Indonesian is more often used in formal and academic contexts, especially when communicating with lecturers. Environmental factors, peer interaction, and social media exposure were identified as the main factors influencing the use of Betawi vocabulary. These findings reveal the existence of situational code mixing, where students can tailor their language choices according to the context of communication. Therefore, the use of Betawi and Indonesian vocabulary does not reflect linguistic conflicts but rather shows students' linguistic awareness and social identity in urban environments.
subject: Articles
  topic: section
subject: Betawi Vocabulary; Indonesian Language; students; code mixing; Language Variations
  topic: keywords
creator: Maulida Azzahra
creator: Otong Setiawan Djuharie
rights: Copyright (c) 2026 Maulida Azzahra, Otong Setiawan Djuharie (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2522
ending page: 2529
doi: 10.63822/2rxax235

Pengaruh Live Streaming dan Online Review terhadap Purchase Intention melalui Trust pada Generasi Z di E-Commerce
type: item
description: This research is motivated by the increasing use of live streaming and online reviews as digital stimuli in shaping consumer trust and purchase intentions, especially Generation Z as digital natives. This study uses a quantitative approach with a survey method of Generation Z aged 18-28 years who live in East Jakarta and are active Shopee users. The sampling technique used purposive sampling, with data analysis using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results show that live streaming and online reviews have a positive and significant effect on trust and purchase intention. In addition, trust is proven to significantly mediate the influence of live streaming and online reviews on purchase intention. This finding confirms the important role of trust in driving Generation Z's purchase intention on the Shopee e-commerce platform.
subject: Articles
  topic: section
subject: Live Streaming
  topic: keywords
subject: Online Review
  topic: keywords
subject: Trust
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: Gen Z
  topic: keywords
creator: Prianda Saputra
creator: Ryna Parlyna
creator: Inkreswari Retno Hardini
rights: Copyright (c) 2026 Prianda Saputra, Ryna Parlyna, Inkreswari Retno Hardini (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2507
ending page: 2521
doi: 10.63822/m3hyvm69

Futuristic Urban Style With Reversible Clothing
type: item
description: The work entitled “Futuristic Urban Style with Reversible Technique” is a process of designing and realizing clothing that integrates contemporary urban concepts with futuristic aesthetics through an innovative and functionality-oriented design approach. The creation of this work is motivated by the development of a dynamic, expressive urban lifestyle, and is influenced by streetwear culture and global Trends that are moving towards adaptive and sustainable forms of fashion. The concept design was carried out through stages of visual exploration, literature study, Trend analysis, moodboard preparation, alternative sketch creation, and the design selection process which is realized into three levels of clothing Ready to wear, Ready to wear deluxe, and Haute couture so that the work show has the theme “backblack”. The three levels represent different design developments based on the level of technical complexity, material exploration, and construction complexity. The artist uses materials such as leather, denim, and textiles with futuristic characters, combined with fabric manipulation quilting techniques and manual abstract paintings as the main visual elements. This work aims to construct a futuristic urban fashion identity that not only prioritizes artistic and experimental values, but also responds to the needs of urban society for practical, flexible, and highly durable clothing. This creation is expected to contribute to the development of contemporary fashion design in Indonesia, especially in the development of reversible techniques and exploration of sustainability-based design. In addition, this work functions as a form of artistic practice that reflects the relationship between future aesthetics, textile technology, and the dynamics of urban culture in the realm of modern fashion.
subject: Articles
  topic: section
subject: urban style
  topic: keywords
subject: futuristic
  topic: keywords
subject: reversible clothing
  topic: keywords
creator: Fadillah Dzil Arsy
creator: Fadri Rahmat
creator: Dini Yanuarmi
creator: Desi Trisnawati
rights: Copyright (c) 2026 Fadillah Dzil Arsy, Fadri Rahmat, Dini Yanuarmi, Desi Trisnawati (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2496
ending page: 2506
doi: 10.63822/w4bmbt03

Ruang Lingkup Layanan Bimbingan dan Konseling di Lingkungan Sekolah
type: item
description: supporting students to achieve maximum development and independence in personal, social, academic, and career aspects. This study aims to explore the scope of Guidance and Counseling services in schools using a literature study approach that examines various books, scientific journals, and related documents. The results of the study indicate that BK services in schools have a broad reach and are integrated with the education system, particularly in the curriculum and teaching, student management, and student-related aspects. Within the curriculum and teaching, BK services help students to develop effective learning attitudes and habits to support their academic achievement. Student management plays a key role in the implementation of BK services through student data management, the new student admission process, class arrangement, and the provision of structured BK services. Meanwhile, the student aspect of BK provides direct attention to students through continuous services with a preventive, developmental, and remedial approach. Therefore, Guidance and Counseling services in schools have a crucial role in supporting the overall development of students and creating a supportive educational atmosphere.
subject: Articles
  topic: section
subject: Guidance and Counseling, BK services in schools, curriculum and teaching, student administration, student development
  topic: keywords
creator: Dwi Nutfiah Damayanti
creator: Eva Saifatul Munawaroh
creator: Titi Sunarti
creator: Tya Adelia
creator: Mirda Oktavia
rights: Copyright (c) 2026 Dwi Nutfiah Damayanti, Eva Saifatul Munawaroh, Titi Sunarti, Tya Adelia, Mirda Oktavia (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2490
ending page: 2495
doi: 10.63822/pac2nv23

Pengaruh Cashback, Diskon, Dan Kemudahan Penggunaan Shopee Paylater Terhadap Pembelian Impulsif Mahasiswa Gen Z Universitas Teknologi Sumbawa
type: item
description: Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif kausal yang bertujuan untuk menguji pengaruh cashback, diskon, dan kemudahan penggunaan Shopee PayLater terhadap pembelian impulsif mahasiswa Gen Z Universitas Teknologi Sumbawa. Sampel penelitian ini yaitu mahasiswa Universitas Teknologi Sumbawa yang menggunakan Shopee PayLater. Jumlah sampel sebanyak 100 responden yang dipilih menggunakan metode purposive sampling. Data dikumpulkan melalui penyebaran kuesioner secara langsung (offline) kepada responden, kemudian dianalisis menggunakan teknik regresi linear berganda dengan bantuan perangkat lunak SPSS versi 25. Hasil analisis data menunjukkan bahwa kemudahan penggunaan Shopee PayLater berpengaruh positif dan signifikan terhadap pembelian impulsif, sedangkan variabel cashback dan diskon tidak berpengaruh signifikan terhadap pembelian impulsif mahasiswa Gen Z Universitas Teknologi Sumbawa. Temuan ini menunjukkan bahwa kemudahan sistem pembayaran menjadi faktor utama yang mendorong terjadinya pembelian impulsif, sementara insentif promosi berupa cashback dan diskon belum mampu memengaruhi perilaku pembelian secara signifikan.
subject: Articles
  topic: section
subject: Pembelian Impulsif; Cashback; Diskon; Kemudahan Penggunaan; Shopee PayLater; Gen Z.
  topic: keywords
creator: Miftah Linda Aulia
creator: Hanifa Sri Nuryani
rights: Copyright (c) 2026 Miftah Linda Aulia, Hanifa Sri Nuryani (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-01
publication date: 2026-02-01
starting page: 2530
ending page: 2545
doi: 10.63822/3bfaa088

Diction in Liverpool vs Manchester United Football Commentary, March 2023
type: item
description: This research investigates the wording and figurative language used by Peter Drury during the Liverpool vs Manchester United match on March 5, 2023, which ended in a 7–0 victory for Liverpool. The study aims to analyze how the selection of words, metaphors, hyperbole, and rhetorical devices shape the emotional intensity and dramatic narrative of the match. Using a qualitative descriptive approach, the research focuses on commentary utterances selected from the match transcript, highlighting evaluative language and stylistic patterns. Findings reveal that Drury’s wording evolves from neutral description to expressive exaggeration in line with the unfolding scoreline. Metaphors such as “A Kop explosion” and “red utopia,” evaluative phrases like “formidable” and “day of his life,” and rhetorical questions contribute to constructing a sense of dominance, unpredictability, and historical significance. The commentator’s stylistic choices amplify excitement, convey the atmosphere, and transform the match into a performative spectacle for viewers. The study underscores the role of sports commentary as a performative discourse, showing that linguistic creativity in live commentary not only informs but also emotionally engages the audience, enhancing the overall football viewing experience.
subject: Articles
  topic: section
subject: Football commentary; Diction; Figurative language; Emotional intensity; Peter Drury
  topic: keywords
creator: Rafli Ardiansyah
creator: Otong Setiawan Djuharie
rights: Copyright (c) 2026 Rafli Ardiansyah, Otong Setiawan Djuharie (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-30
publication date: 2026-01-30
starting page: 2466
ending page: 2473
doi: 10.63822/ascxsk88