NURKHALISA, Nadya; WICAKSONO, Teguh; FIRDAUS, Firdaus. Strategi Pemasaran Afektif dalam Membangun Loyalitas Konsumen, Eksplorasi Peran Emotional Branding dan Brand Attachment. Jurnal Ilmiah Ekonomi dan Manajemen Indonesia, [S. l.], v. 2, n. 2, p. 3997–4012, 2026. DOI: 10.63822/abxmqw68. Disponível em: https://indojurnal.com/index.php/jiemi/article/view/4335. Acesso em: 1 aug. 2026.