Nurkhalisa N, Wicaksono T, Firdaus F. Strategi Pemasaran Afektif dalam Membangun Loyalitas Konsumen, Eksplorasi Peran Emotional Branding dan Brand Attachment. JIEMI [Internet]. 2026 Jul. 26 [cited 2026 Aug. 1];2(2):3997-4012. Available from: https://indojurnal.com/index.php/jiemi/article/view/4335