Pengaruh Flexible Work, Work-Life Balance, dan Work Motivation Terhadap Produktivitas Pekerja Lepas Canva Creator Indonesia
DOI:
https://doi.org/10.63822/tpzb7e06Keywords:
Flexible Work; Work-Life Balance; Work Motivation; Produktivitas; Freelancer.Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Flexible Work, Work-Life Balance, dan Work Motivation terhadap produktivitas pekerja lepas Canva Creator Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pekerja lepas Canva Creator Indonesia yang aktif, dengan jumlah sampel sebanyak 100 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner secara daring dengan menggunakan skala Likert sebagai alat ukur. Metode analisis data yang digunakan meliputi analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi (R2) dengan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa Flexible Work tidak berpengaruh signifikan terhadap produktivitas, sedangkan Work-Life Balance dan Work Motivation berpengaruh positif dan signifikan terhadap produktivitas pekerja lepas Canva Creator Indonesia. Temuan ini menunjukkan bahwa keseimbangan antara kehidupan kerja dan kehidupan pribadi serta motivasi kerja yang tinggi berperan penting dalam meningkatkan produktivitas pekerja lepas, sementara fleksibilitas kerja perlu didukung oleh pengelolaan waktu dan disiplin kerja yang baik agar memberikan dampak optimal.
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Copyright (c) 2026 Rahmansyah Arby, Khairawati Khairawati, Faisal Matriadi, Likdanawati Likdanawati (Author)
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