Analisis Pengembangan Event Motor Sport sebagai Daya Tarik Wisata Minat Khusus di Kabupaten Pasuruan

Abstract

Developing special interest tourism is an effective strategy for increasing the competitiveness of regional destinations. Pasuruan City has the potential to develop motorsports events as special interest tourist attractions capable of attracting both domestic and international tourists. This study aims to analyze the potential, development strategies, and impact of motorsports events on increasing tourist visits and the local economy in Pasuruan City. The research method used is a descriptive qualitative approach, with data collection techniques through observation, interviews, documentation, and literature review. Research respondents is surrounding community. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The research results indicate that Pasuruan City has the potential to support the development of motorsport events, including land availability, an active motorcycle community, adequate accessibility, and local government support. However, several obstacles remain, including limited supporting infrastructure, suboptimal promotion, and the need to improve security standards and event management. Recommended development strategies include improving facilities and infrastructure, strengthening collaboration between the government and the community, optimizing digital promotion, and developing a sustainable event calendar. The development of motorsport events is expected to increase tourist visits, expand business opportunities, and stimulate local economic growth in Pasuruan City.