Pengaruh Literasi Digital dan Pendidikan Kewirausahaan terhadap Intensi Berwirausaha Digital pada Mahasiswa Pendidikan Ekonomi Universitas Negeri Jakarta melalui Efikasi Diri sebagai Variabel Moderasi
DOI:
https://doi.org/10.63822/b0stzh95Keywords:
Digital Literacy; Entrepreneurship Education; Self-Efficacy; Digital Entrepreneurial Intention; PLS-SEMAbstract
This study aims to analyze the influence of digital literacy and entrepreneurship education on digital entrepreneurial intention among students of the Economics Education Study Program at Universitas Negeri Jakarta, with self-efficacy as a moderating variable. This study employed a quantitative approach using a survey method. The research sample consisted of 220 active Economics Education students at UNJ, selected through non-probability sampling with a purposive sampling technique, based on the criterion that respondents had taken the digital entrepreneurship course. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4 software. The results show that digital literacy has a positive and significant effect on digital entrepreneurial intention. Entrepreneurship education also has a positive and significant effect on digital entrepreneurial intention. In addition, self-efficacy was found to significantly strengthen the effect of both digital literacy and entrepreneurship education on digital entrepreneurial intention. The research model was able to explain a substantial proportion of the variance in students' digital entrepreneurial intention, with the remainder explained by variables outside the model. These findings affirm that strengthening digital competence, entrepreneurship education, and students' self-confidence must be developed simultaneously to foster digital entrepreneurial intention.
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