Pengaruh Promosi Penjualan dan Kualitas Distribusi Terhadap Perputaran Persediaan di PT Teman Hebat Indonesia Kota Bandung
DOI:
https://doi.org/10.63822/48jwrc88Keywords:
Sales Promotion, Distribution Quality, Inventory Turnover, Operational Management.Abstract
This quantitative study analyzes the impact of Sales Promotion and Distribution Quality on Inventory Turnover at PT Teman Hebat Indonesia, addressing the issues of slow-moving items and stock fluctuations. Based on multiple linear regression analysis using SPSS 25, the results show that both Sales Promotion ($t_{count}$ 4.164) and Distribution Quality ($t_{count}$ 4.196) have a significant positive impact on inventory turnover. Simultaneously, both variables significantly influence the dependent variable with an F-value of 38.452. The Coefficient of Determination ($R^2$) is 56.2%, indicating that while these factors are crucial for optimizing goods flow and reducing overstock, the remaining 43.8% is influenced by external variables.
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Copyright (c) 2026 Rivaldy Al Faruqi, Halimah Zahrah, Indra Sasangka (Author)
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