Pengaruh Audit Syariah dan Kepercayaan Nasabah Terhadap Kepuasan Nasabah Bank Syariah Indonesia
DOI:
https://doi.org/10.63822/h457kd20Keywords:
Islamic Audit, Customer Trust, Customer Satisfaction, Bank Syariah IndonesiaAbstract
This study aims to determine the effect of Islamic audit and customer trust on customer satisfaction at Bank Syariah Indonesia. This study employs a quantitative approach with an associative method. The research sample consists of 100 respondents who are customers of Bank Syariah Indonesia in the Lampung region. Data were collected through questionnaires using a Likert scale and analyzed using SPSS software through validity, reliability, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results indicate that Islamic audit and customer trust have a positive and significant effect on customer satisfaction. The Islamic audit variable has a t-value of 3.842 and customer trust has a t-value of 5.127, both with a significance value of 0.000 < 0.05. Simultaneously, both variables have a significant effect on customer satisfaction with an F-value of 42.615 > 3.09 and an R-Square value of 0.468. This demonstrates that Islamic audit and customer trust explain 46.8% of customer satisfaction, while the remaining percentage is influenced by other variables outside this study.
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