Analisis Pengaruh Harga, Pendapatan, dan Bandwagon Effect Terhadap Permintaan Tiket Konser K-Pop: Studi Kasus Konser the Dream Show 4 in Jakarta
DOI:
https://doi.org/10.63822/kqmm1161Keywords:
K-Pop Concerts; Ticket Demand; Bandwagon Effect; Veblen Effect; Income; Price.Abstract
This quantitative correlational study with a cross-sectional approach analyzes the phenomenon of high demand for K-Pop concert tickets in Jakarta despite financial barriers such as price spikes and limited income. Conducted from June 11 to 13, 2026, the study aims to examine the relationships among variables within the NCTzen population, which constitutes the target market for the Dream Show 4 concert in Jakarta. The sample was determined using “purposive sampling”; primary data was collected via an online questionnaire, while secondary data was obtained from official publications by the BPS, and news media. All respondents were women of working age in the Greater Jakarta area employed as lower-middle-class workers. Data analysis utilized descriptive statistics, instrument validation, and tests of classical assumptions. The results of the descriptive analysis revealed that the influence of the Bandwagon Effect was classified as low, while the level of ticket demand fell into the high category. This study concludes that price has a significant and direct effect on demand due to the Veblen Effect. Conversely, the income variable and the Bandwagon Effect do not have a significant impact. Ticket-purchasing decisions are driven by strong individual internal motivations for social status rather than environmental trends or income levels.
Downloads
References
Adisak, S. (2022). The influence of customer expectations, customer loyalty, customer satisfaction and customer brand loyalty on customer purchasing intentions: A case study of K-POP fans in Thailand. African Journal of Business Management, 16(1), 1–9. https://doi.org/10.5897/ajbm2021.9321
Anwar, I. (2015). Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian. Jurnal Ilmu dan Riset Manajemen, 4(12).
Artati, D. A., & Kaharti, E. (2025). Pengaruh Harga, Pendapatan, Dan Halal Awareness Terhadap Keputusan Pembelian Produk Rokok Elektrik (VAPE). Jurnal Ekuilnomi, 7(1), 240–250. https://doi.org/10.36985/ccw4cv70
Ayuningtyas, A. B., & Soepatini. (2026). Pengaruh Scarcity Terhadap Desirability Tiket Konser K-Pop Pada Gen Z: Peran Perceived Social Status, Uniqueness, Value. Indonesian Journal of Digital Business, 6(1), 3211–3232. https://ejournal.upi.edu/index.php/IJDB
Bagwell, L. S., & Bernheim, B. D. (1996). Veblen Effects in a Theory of Conspicuous Consumption. The America Economic Review, 86(3), 349–373.
Basmar, E., Tarigan, H., Trimurti, C. P., Sutrischastini, A. N., Widyaningsih, N., Renggo, Y. R., Gemina, D., Kohar, A., Laan, R., Zaena, R. R., Nugraheni, V., Ramompas, Y., Wenno, M., Syafruddin, Fadli, U. M. D., & Sudarijati. (2024). Pengantar Ilmu Ekonomi (Konsep, Teori, dan Dinamika Ekonomi) (Hartini, Ed.). Penerbit Lakeisha.
Bindra, S., Sharma, D., Parameswar, N., Dhir, S., & Paul, J. (2022). Bandwagon effect revisited: A systematic review to develop future research agenda. Journal of Business Research, 143, 305–317.
Choiroh, C. U. (2024). Konser NCT Dream di Jakarta: Menggerakan Ekonomi Lokal, Menggairahkan Pariwisata, dan Menginspirasi Generasi Muda.
DyandraGlobal. (2025). 2025 NCT DREAM TOUR in JAKARTA. Dyandradlobal.Com.
Faisal, K. I. (2025). Wamen Ekraf: Konser Internasional Jadi Ruang Aktivasi Ekraf dan Branding Indonesia. Kementerian Ekonomi Kreatif.
Fauzi, A., Andriani, V., Febrian, A. Z., Apriyana, G., Sella, B. S., Akbar, R. A., & Fadilah, M. F. (2023). Pengaruh Meningkatnya Harga Cabai Terhadap Permintaan dan Penawaran di Indonesia. Jaman: Jurnal Akuntansi dan Manajemen Bisnis, 3(1), 73–79.
Fauzy, F. P., & Maranisya, U. (2024). Pengaruh Harga Tiket Dan Motivasi Dalam Keputusan Berkunjung di Event Raisa Live in Concert. Journal of Student Research, 2(2), 174–177. https://doi.org/10.55606/jsr.v2i2.2842
Fikriyyah, D., & Astuti, V. F. (2025). Pengaruh Brand Loyalty J-Hope Terhadap KeputusanMenonton Konser Hope on The Stage in Jakarta. Jurnal Ilmiah Wahana Pendidikan, 11, 40–47.
Gujarati, D. N., & Porter, D. C. (2009). Basic Econometrics.
Harisnanda, R., Setiawan, W., & Sudarmanti, R. (2023). Fenomenologi Minat Pembelian Tiket Konser Pasca Pandemi: War Ticket Konser Coldplay Jakarta Tahun 2023 Phenomenology of Post-Concert Ticket Purchase Interest Pandemi: Jakarta Coldplay Concert War Tickets in 2023. Sibatik Journal | Volume, 2(9). https://doi.org/10.54443/sibatik.v2i9.1329
Irhamni, M. A. F. (2024). Survei Korean Wave: Indonesia Jadi Negara Pusat Hallyu dengan Antusiasme Budaya Korea Tertinggi di Dunia. GoodStats.Id.
Leba, E. E. (2023). NCT Dream Menggebrak Indonesia.
Lumban Gaol, R. M., & Wahyudi, S. T. (2023). The Influence of the Bandwagon Effect, Digital Payment, and Income on Purchase Decisions for te Korean Wave Associated Product. Contemporary Studies in Economic, Finance and Banking, 2(4), 646–658. https://doi.org/10.21776/csefb.2023.02.4.8
Manalu, D., & Roshinta, J. (2021). Pengaruh Gaya Hidup dan Pendapatan Terhadap Keputusan Pembelian Starbucks Coffeedi Center Point Medan. Jispol: Jurnal Ilmu Sosial Dan Politik, 1, 173–189.
Mankiw, N. G. (2021). Principles of Economics (8th ed.).
Maxwell, A. (2014). Bandwagon Effect and Network Externalities in Market Demand. Asian Journal of Management Research, 4(3), 527–532.
Mendrofa, K. J. (2025). Pengelolaan dan Pemasaran Domain.ID (D. Winarni, Ed.). Eureka Media Aksara.
Ministry of Culture, S. and T. (2024). 2024 Overseas Hallyu Survey Revealed 70% Korean Wave Experiencers View K-Content “Positively.” Mcst.Go.Kr.
Mulder, M., & Hitters, E. (2023). Constructing the Live Experience at Pop Music Concerts: A Phenomenological, Multi-method Study of Concertgoers. An Interdisciplinary Journal, 41(1), 36–58.
Najwa, L., Iqbal, M., & Muslim, A. (2021). Metode Penelitian Kebijakan Pendidikan Alternatif Metodologi dalam Penyusunan Skripsi (Bagian-2). Jurnal Visionary: Penelitian dan Pengembangan Dibidang Administrasi Pendidikan, 9(2), 34–43.
Praundrianagari, S. B., & Cahyono, H. (2021). Pola Konsumsi Mahasiswa K-popers Yang Berhubungan Dengan Gaya Hidup K-pop Mahasiswa Surabaya. In INDEPENDENT: Journal Of Economics (Vol. 1, Number 2). https://journal.unesa.ac.id/index.php/independent
Putri, N. A., & Setiawan, J. H. (2025). Motivasi Konsumen dalam Pembelian Tiket Konser NCT: Studi pada Penggemar K-Pop di Indonesia. Jurnal Sosial Ekonomi dan Humaniora, 11(1), 1–12. https://doi.org/10.29303/jseh.v11i1.734
Sasambo Journal, S., Yuliana, D., Maharani, D., Supriadi, H., Yusrafli, M., & Malik, I. (2025). Pengaruh Korean Wave (Industri Hiburan) Terhadap Perilaku Konsumtif Mahasiswa Fkip, Universitas Mataram. ScoEd Sasambo Journal, 3(03), 71–76.
Setyawan, A. R. (2025). Mau Ngonser Tapi Kena Pajak?
Sibagariang, M. T., Matoati, R., & Sembiring, I. R. (2024). Effect of Price, Location, and Service Quality on K-Pop Concert Ticket Purchase Decisions in Jabodetabek. The Management Journal of Binaniaga, 9(02), 127–138. https://doi.org/10.33062/mjb.v9i02.69
Sugiyono. (2013). Metode Penelitian Kuantitatif Kualitatif dan R&D.
Sugiyono. (2023). Metode Penelitian Kuantitatif Kualitatif dan R&D.
Titu, M. A., Darsana, I. M. D., Rahmadona, L., Ariani, Triyono, A., Masruha, Misno, Sinaga, H. R., Sastradinata, B. L. N., Ansar, & Hartono, M. (2023). Pengantar Ilmu Ekonomi: XII (M. A. Wardana, Ed.). Infes Media.
Yonhap. (2024). Minimum Wage for 2025 surpasses 10,000 won for 1st time.
Yudistira, A. (2022). Pengaruh Bandwagon Effect, Veblen Effect, dan Pendapatan Terhadap Keputusan Pembelian Sepeda di Masa Pandemi Covid-19. Jurnal Ilmiah Mahasiswa FEB, 10(2), 1–14.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Kayla Herdani Arminta, Dicky Iranto, Fitra Dila Lestari (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
