Analisis Pengaruh Lokasi Strategis dan Kecepatan Pengiriman Terhadap Kepuasan Konsumen pada CV. Maju Muliya Farm
DOI:
https://doi.org/10.63822/85hzq922Keywords:
strategic location, delivery speed, customer satisfaction, egg distribution, CV. Maju Muliya Farm.Abstract
This study aims to analyze the effect of strategic location and delivery speed on customer satisfaction at CV. Maju Muliya Farm. The research employed a quantitative approach with a causal associative research design. The study population consisted of all customers of CV. Maju Muliya Farm in Pajo District, Dompu Regency, with a sample of 100 respondents selected using purposive sampling. Data were collected through a questionnaire using a five-point Likert scale and analyzed using IBM SPSS Statistics version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, coefficient of determination, t-test, and F-test. The results indicate that strategic location has a positive and significant effect on customer satisfaction, with a t-value of 9.597 and a significance value of 0.000. Delivery speed also has a positive and significant effect on customer satisfaction, with a t-value of 4.157 and a significance value of 0.000. Simultaneously, strategic location and delivery speed have a significant effect on customer satisfaction, as indicated by an F-value of 57.228 and a significance value of 0.000. The coefficient of determination (R²) of 0.541 indicates that the two independent variables explain 54.1% of the variation in customer satisfaction, while the remaining 45.9% is influenced by other factors not examined in this study. Strategic location was found to be the most dominant variable affecting customer satisfaction.
Downloads
References
Atmojo, R. P. C. (2021). Pengaruh Harga, Promosi dan Lokasi Terhadap Kepuasan Konsumen pada Perusahaan CV. Andindo Duta Perkasa. Jurnal Performa: Jurnal Manajemen Dan Start-up Bisnis, 5(5 SE-Articles), 379–388. https://doi.org/10.37715/jp.v5i5.1814
Dwinov, D. A., Kusmayati, N. K., & Wihara, D. S. (2025). Pengaruh Ketepatan Pengiriman Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2 SE-Articles), 525–530. https://doi.org/10.31004/riggs.v4i2.508
Efendi, A. B., Santoso, B., & Winahyu, P. (2025). Pengaruh Kualitas Produk, Ketersediaan Produk dan Saluran Distribusi Terhadap Keputusan Pembelian Telur pada UD. Edy Horn. Jimma: Jurnal Ilmiah Manajemen Muhammadiyah Aceh, 15(2), 195–208. https://doi.org/https://doi.org/10.37598/jimma.v15i2.31
Indriyati, I. N., Daryanto, A., & Oktaviani, R. (2018). Pengaruh Bauran Pemasaran 7P Terhadap Persepsi Konsumen PT Home Credit Indonesia. Jurnal Aplikasi Bisnis Dan Manajemen, 4(2 SE-Articles), 261. https://doi.org/10.17358/jabm.4.2.261
Ismanto, W., Zulkifli, Munzir, T., Tanjung, R., & Anggraini, D. (2021). Pengaruh Lokasi Usaha dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Dimensi, 10(2), 409–
424. https://doi.org/https://doi.org/10.33373/dms.v10i2.3325
Jamaludin, A., Mashita, J., & Aldi, M. (2023). Pengaruh Kecepatan Pengiriman dan Kualitas Pelayanan terhadap Kepuasan Konsumen PT Sicepat Ekspres Jatisampurna Bekasi. Sosio E-Kons, 15(3), 275–284.
https://doi.org/http://dx.doi.org/10.30998/sosioekons.v15i3.20801
Jauza, N. A., & Albina, M. (2025). Model dan Pendekatan Penelitian Kuantitatif: Kajian Filosofis, Metodologis, dan Aplikatif. QOUBA : Jurnal Pendidikan, 2(1 SE-Articles), 104–
111. https://doi.org/10.61104/qb.v2i1.280
Kaligis, J. N., Satmoko, N. D., Tahapary, G. H., Tawil, M. R., & Kusnadi, I. H. (2024). The Effect of Timely Delivery on Customer Satisfaction with Service Quality as a Moderating Variable. Innovative: Journal Of Social Science Research, 4(3 SE-Articles), 484–493. https://doi.org/10.31004/innovative.v4i3.10478
Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran (Edisi 12 J). Erlangga.
Kurniawan, R., Santoso, H. B., & Komari, A. (2019). Analisis Kinerja Distribusi Logistik pada Pasokan Barang dari PT. Surya Pamenang ke Konsumen. JURMATIS (Jurnal Manajemen Teknologi dan Teknik Industri), 1(2 SE-Articles), 81–95. https://doi.org/10.30737/jurmatis.v1i2.440
Kusumawati, R. D., & Aulawi, H. (2021). Peran Perceived Effectiveness of Escrow Services terhadap Satisfaction dan Trust pada E-Commerce di Indonesia. Jurnal Ekonomi Indonesia, 10(1 SE-Articles), 13–24. https://doi.org/10.52813/jei.v10i1.67
Mushofa, M., Hermina, D., & Huda, N. (2024). Memahami Populasi dan Sampel: Pilar Utama dalam Penelitian Kuantitatif. Jurnal Syntax Admiration, 5(12 SE-), 5937–5948. https://doi.org/10.46799/jsa.v5i12.1992
Ong, J. O., & Pambudi, J. (2014). Analisis Kepuasan Pelanggan dengan Importance Performance Analysis di Sbu Laboratory Cibitung PT Sucofindo (Persero). Jurnal Teknik Industri, 9(1), 1–10. https://doi.org/https://doi.org/10.12777/jati.9.1.1-10
Triyana, & Hadithya, R. (2024). Evaluasi Strategi Lokasi dalam Pengembangan Usaha Kafe di Daerah Suburban: Kasus Café Kobocoffee di Kecamatan Majalaya. Jurnal Bina Manajemen, 13(1 SE-Articles), 41–51. https://doi.org/10.52859/jbm.v13i1.677
Wicaksana, W. (2020). Pentingnya Kepuasan Pelanggan pada suatu Bisnis. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 1(1 SE-Articles), 317–323. https://doi.org/10.38035/jmpis.v1i1.265
Zulkarnaen, W., & Amin, N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2(1 SE-Articles
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Raflin Raflin, Muhajirin Muhajirin, Rosa Yuliati, Siti Asyitah (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
