Pengaruh Peran Inovasi Berbasis AI, Kapabilitas Digital, dan Strategi Fokus dalam Meningkatkan Pertumbuhan Ekonomi Berkelanjutan pada UMKM Join Us Caffe di Bandung, Indonesia
DOI:
https://doi.org/10.63822/erneaf36Keywords:
AI-Driven Innovation, Digital Capabilities, Focus Strategy, Sustainable Economic Growth, MSMEsAbstract
This study aims to analyze the influence of Artificial Intelligence (AI)-Based Innovation, Digital Capabilities, and Focus Strategies on Sustainable Economic Growth at Join Us Caffe, an SME in Bandung, Indonesia, both partially and simultaneously. This study employs a quantitative approach using an associative-causal method. The study population consisted of 37 respondents, all of whom were included in the sample using total sampling. Data were collected through a questionnaire using a Likert scale and analyzed using path analysis with the aid of IBM SPSS software. The results show that, when analyzed partially, Digital Capabilities have a positive and significant effect on Sustainable Economic Growth, while AI-Based Innovation and Focus Strategy do not have a significant effect. Simultaneously, AI-Based Innovation, Digital Capabilities, and Focused Strategy have a positive and significant effect on Sustainable Economic Growth. The test results show an Adjusted R-Square value of 0.510, meaning that the three independent variables account for 51.0% of the variation in Sustainable Economic Growth, while the remaining 49.0% is influenced by other factors outside the research model. These findings indicate that Digital Capabilities play the most significant role in supporting sustainable economic growth at Join Us Caffe, an SME, while the implementation of AI-Based Innovation and Focused Strategy requires support from other factors to contribute more effectively to business sustainability
Downloads
References
Cimino, A., Corvello, V., Troise, C., Thomas, A., & Tani, M. (2025). Artificial intelligence adoption for sustainable growth in SMEs: An extended dynamic capability framework. Corporate Social Responsibility and Environmental Management, 32(5), 6120-6138.
Cooper, D. R., & Schindler, P. S. (2011). Business research methods (12th ed.).
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage Publications.
Escoz Barragan, K., & Becker, F. S. R. (2025). Keeping pace with the digital transformation: exploring the digital orientation of SMEs. Small Business Economics, 64(3), 1361-1385.
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of convenience sampling and purposive sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4.
Ghozali, I. (2021). Aplikasi Analisis Multivariate dengan Program IBM SPSS (Edisi 10). Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Andover: Cengage Learning.
Iannone, B., & Caruso, G. (2023). "Sustainab-lization": Sustainability and Digitalization as a Strategy for Resilience in the Coffee Sector. Sustainability, 15(6), 4893.
Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter's generic strategies to firm performance. Future Business Journal, 6(1), 3.
Joensuu-Salo, S., & Matalamäki, M. (2023). The impact of digital capability on firm performance and growth in incumbent SMEs. Journal of Enterprising Culture, 31(02), 211-232.
Jorzik, P., Klein, S. P., Kanbach, D. K., & Kraus, S. (2024). AI-driven business model innovation: A systematic review and research agenda. Journal of Business Research, 182, 114764.
Karneli, O., Heriyanto, M., Febrian, A. F., Ngatno, N., Purnomo, M., & Rulinawaty, R. (2021). Measurement of sustainable competitive advantages through digital capability and innovation strategy: an empirical study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(6), 1121-1128.
Kopka, A., & Fornahl, D. (2023). Artificial intelligence and firm growth—catch-up processes of SMEs through integrating AI into their knowledge bases. Small Business Economics, 62(1), 63-85.
Lu, H., & Shaharudin, M. S. (2024). Role of digital transformation for sustainable competitive advantage of SMEs: a systematic literature review. Cogent Business & Management, 11(1), 2419489.
Nafizah, U. Y., Roper, S., & Mole, K. (2024). Estimating the innovation benefits of first-mover and second-mover strategies when micro-businesses adopt artificial intelligence and machine learning. Small Business Economics, 62, 411-434.
Nunnally, J. C. (1978). Psychometric Theory (2nd ed.). New York: McGraw-Hill.
Nurfauzan, M. I., Kuncoro, E. A., Simamora, B. H., & Bandur, A. (2026). Digital capability as a bridge between leadership, entrepreneurial ambidexterity, and sustainable performance: the role of government support in SMEs. Frontiers in Human Dynamics, 8, 1797802.
Oldemeyer, L., Jede, A., & Teuteberg, F. (2025). Investigation of artificial intelligence in SMEs: a systematic review of the state of the art and the main implementation challenges. Management Review Quarterly, 75(2), 1185-1227.
Rubio-Andrés, M., Linuesa-Langreo, J., Gutiérrez-Broncano, S., & Sastre-Castillo, M. Á. (2024). How to improve market performance through competitive strategy and innovation in entrepreneurial SMEs. International Entrepreneurship and Management Journal, 20(3), 1677-1706.
Sagala, G. H., & Őri, D. (2024). Toward SMEs digital transformation success: a systematic literature review. Information Systems and e-Business Management, 22(4), 667-719.
Saleem, I., Al-Breiki, N. S. S., & Asad, M. (2024). The nexus of artificial intelligence, frugal innovation and business model innovation to nurture internationalization: A survey of SME's readiness. Journal of Open Innovation: Technology, Market, and Complexity, 10(3), 100326.
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach (7th ed.). Chichester: Wiley.
Soomro, R. B., Al-Rahmi, W. M., Dahri, N. A., Almuqren, L., Al-Mogren, A. S., & Aldaijy, A. (2025). A SEM-ANN analysis to examine impact of artificial intelligence technologies on sustainable performance of SMEs. Scientific Reports, 15(1), 5438.
Suzianti, A., Kaniaswari, R., Fathia, S. N., Amaradhanny, R. D., Muslim, E., & Alfian, E. T. (2024). Towards a sustainable coffee supply chain: the role of digital platform capability in increasing organisational agility. International Journal of Sustainable Engineering, 17(1), 729-746.
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319-1350.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Tini Kartini, Yesi Amelia, Anggi Mahmuddin, Megha Sakova (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
