Pengaruh Income Expectation, Entrepreneurial Knowledge, dan Digital Competencies terhadap Entrepreneurial Intention Gen Z
DOI:
https://doi.org/10.63822/7bg1tj34Keywords:
Income Expectation; Entrepreneurial Knowledge; Digital Competencie; Entrepreneurial Intention; Generation Z.Abstract
This study aims to identify and analyses the influence of income expectations, entrepreneurial knowledge, and digital competencies on entrepreneurial intention among Generation Z. This study employs a quantitative approach with a cross-sectional survey design. The study population consists of Generation Z individuals aged 14–29 residing in DKI Jakarta, with an unknown population size. Sampling was conducted using non-probability sampling via purposive sampling, resulting in 170 respondents who met the study criteria. Data were collected via an online questionnaire using a six-point Likert scale distributed through Google Forms, then analyses using IBM SPSS Statistics version 25 software, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), and coefficient of determination tests. The results indicate that Income Expectation, Entrepreneurial Knowledge, and Digital Competencies each have a positive and significant effect on Entrepreneurial Intention, both partially and simultaneously, with a combined explanatory power of 37.6%. Among these three variables, Income Expectation contributes the most to entrepreneurial intention. These findings indicate that the expectation of earning a decent income is the most dominant consideration for Generation Z in forming entrepreneurial intention, while entrepreneurial knowledge and digital competencies serve as supporting cognitive and technical tools for capitalizing on business opportunities in the digital age.
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