Pengaruh Penataan dan Kebersihan Kios Terhadap Minat Belanja Konsumen di Kios Bumbu Amalia Pasar Bina Usaha Meulaboh

Abstract

Traditional markets play an important role in supporting the local economy; however, they need to improve their competitiveness to remain attractive amid the rapid growth of modern retail markets. Two important factors influencing consumers' shopping interest are kiosk arrangement and kiosk cleanliness, as both contribute to shopping comfort and create positive perceptions among consumers. At Amalia Spice Kiosk in Bina Usaha Market, Meulaboh, inadequate kiosk arrangement and suboptimal cleanliness were observed, potentially reducing consumers' willingness to shop. Therefore, this study aimed to analyze the influence of kiosk arrangement and kiosk cleanliness on consumers' shopping interest. This quantitative study was conducted at Amalia Spice Kiosk, Bina Usaha Traditional Market, Aceh Barat Regency, involving 92 consumers as respondents. The results revealed that, partially, kiosk arrangement had a positive and significant effect on shopping interest (p = 0.002 < 0.05), while kiosk cleanliness also had a positive and significant effect (p = 0.000 < 0.05). Simultaneously, kiosk arrangement and cleanliness significantly influenced consumers' shopping interest (p = 0.000 < 0.05). Furthermore, the coefficient of determination (R² = 0.523) indicated that 52.3% of the variation in consumers' shopping interest could be explained by kiosk arrangement and cleanliness, whereas the remaining 47.7% was influenced by other factors outside the research model.