Pengaruh Influencer terhadap Keputusan Pembelian melalui Trust sebagai Mediasi pada Konsumen Sepatu Saganext
DOI:
https://doi.org/10.63822/vbqfj444Keywords:
Influencers, Trust, Purchase Decisions. SEM-PLSAbstract
consumers of Saganext shoes in the Mojokerto area. A quantitative approach utilizing a survey method was employed. The study sample consisted of 100 respondents selected through purposive sampling, and data were collected via questionnaires. Data analysis was conducted using the SEM-PLS method with the SmartPLS application. The results indicate that influencers have a positive and significant influence on trust, with a path coefficient of 0.363. Influencers also exert a positive and significant influence on purchasing decisions, with a coefficient of 0.500. Furthermore, trust has a positive and significant influence on purchasing decisions, with a coefficient of 0.570. Analysis of indirect effects reveals that trust significantly mediates the influence of influencers on purchasing decisions, with a coefficient of 0.207; trust acts as a partial mediator. These findings suggest that the use of credible influencers capable of building consumer trust can drive an increase in purchasing decisions for Saganext shoes.
References
Adiani, C. I., Sri, N., Parasari, M., Ayu, P., Paramita, T., & Yunita, P. I. (2025). Peran Influencer Marketing dan E-Wom terhadap Keputusan Pembelian Produk Orlenalycious di Denpasar dengan Brand Trust sebagai Variabel Mediasi. Department of Digital Business, 4(4), 6124–6140. https://doi.org/https://doi.org/10.38035/jafm.v6i5.2775
Aeni, N., & Ekhsan, M. (2021). Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust. Jurnal Ekonomi & Ekonomi Syariah, 4(1), 377–386. https://doi.org/10.36778/jesya.v4i1.331 Pengaruh
Ardolof, Y., & Laksono, B. (2025). Hubungan Influencer Marketing Terhadap Kepercayaan Konsumen Dengan Keputusan Pembelian Produk Kecantikan Sebagai Variable Moderasi. Jurnal Manajerial, 12(03), 430–449. https://doi.org/https://doi.org/10.30587/jurnalmanajerial.v12i03.9857
Baso, Y. T., & Pudjoprastyono, H. (2023). Citra Merek, Kualitas Pelayanan dan Kepercayaan Terhadap Keputusan Pembelian E-Commerce Lazada. Journal of Management and Bussines (JOMB), 5(2), 1897–1907. https://doi.org/10.31539/jomb.v5i2.5971 CITRA
Elfarida, D., & Komaladewi, R. (2025). Pengaruh Influencer Credibility Terhadap Trust in Influencer dan Purchase Intention Konsumen pada Beauty Product di Shop Tokopedia. Indonesian Journal of Economics, Management, and Accounting, 2(3), 1557–1570. https://jurnal.intekom.id/index.php/ijema
Fadillah, A. I., Yuningsih, E., & Palahudin. (2025). Pengaruh Influencer dan Social Media Marketing Terhadap Purchase Intention yang Dimediasi oleh Trust pada Pengguna Lazada Gen Z di Kota Bogor The. Community Engagement & Emergence Journal, 6(3), 1776–1793. https://doi.org/10.37385/ceej.v6i3.8724
Febryaningrum, V., Buana, A. V., Rohman, A. F., Rochmah, A. N., Soraya, A., & Suparta, I. M. (2024). Penggunaan Analisis Structural Equation Modelling (SEM) Dengan PLS Untuk Menguji Pengaruh Variabel Intervening Terhadap Hubungan Variabel Independen dan Variabel Dependen. Jurnal Ekonomi Manajemen Dan Bisnis, 1(6), 1–9. https://doi.org/10.62017/jemb
Hidayat, M. S., Utami, B., Setyariningsih, E., & Dwihandoko, T. H. (2024). Pendampingan Strategi Promosi Media Sosial pada UMKM Krecek Rambak “UD Rengas Jaya” Mojoanyar Kabupaten Mojokerto Assistance with Social Media Promotion Strategy for the MSME Krecek Rambak " UD Rengas Jaya " Mojoanyar , Mojokerto Regency Universitas Islam. Jurnal Pengabdian Dan Kemitraan Masyarakat, 2(3), 150–155. https://doi.org/10.59246/alkhidmah.v2i3.987
Kementerian Perindustrian Republik Indonesia. (2024). Kemenperin Sebut Industri Sepatu Lokal Dorong Ekonomi RI ke Global. Indoposco.Id. https://indoposco.id/2024/09/23/kemenperin-sebut-industri-sepatu-lokal-dorong-ekonomi-ri-ke-global
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Marsya, N. P. T., & Yunita, P. I. (2025). Mediasi Customer Trust Terhadap Keputusan Pembelian Skincare di TikTok Shop : Pengaruh Influencer Marketing dan Perceived Usefulness. Journal of Accounting and Finsance Management, 6(5), 2607–2614. https://doi.org/10.38035/jafm.v6i5.2775
Perdana, P. N., Armeliza, D., Khairunnisa, H., & Nasution, H. (2023). Research Data Processing Through Structural Equation Model-Partial Least Square (SEM- PLS) Method Petrolis. Jurnal Pemberdayaan Masyarakat Madani, 7(1), 44–50. https://doi.org/10.21009/JPMM.007.1.05
Priscilla, G. M. (2020). Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Konsumen di PT. XYZ. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(4), 106–110. https://doi.org/10.24912/jmbk.v4i4.8670
Suleman, D., Rusiyati, S., Sabil, S., Hakim, L., Ariawan, J., Wianti, W., & Karlina, E. (2022). The Impact of Changes in The Marketing Era Through Digital Marketing on Purchase Decisions. International Journal of Data and Network Science, 6(3), 805–812. https://doi.org/10.5267/j.ijdns.2022.3.001
Tiyasherlinda, G., Achsa, A., & Sijabat, Y. P. (2022). Citra Merek Dan Harga Dalam Mempengaruhi Keputusan Pembelian Sepatu Ventela Di Magelang. Jurnal Sinar Manajemen, 09(02), 306–314. https://doi.org/10.56338/jsm.v9i2.2511
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Mochammad Fachruddin, M Syamsul Hidayat, Budi Utami (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
