Pengaruh Pelayanan dan Harga terhadap Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi pada Toko Madura Wilayah Tarik
DOI:
https://doi.org/10.63822/tpknsc90Keywords:
Service Quality; Price Perception; Consumer Trust; Purchasing Decision; SEM-PLS.Abstract
This study aims to analyze the effects of service and price on consumer purchasing decisions at Toko Madura in Tarik District, Sidoarjo Regency, with consumer trust as a mediating variable. A quantitative approach was employed involving 150 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using SEM-PLS with SmartPLS. The results show that price has a positive effect on purchasing decisions (β = 0.272; p = 0.006), while service does not have a significant direct effect (β = 0.127; p = 0.095). Service (β = 0.285; p = 0.010) and price (β = 0.511; p = 0.000) affect consumer trust. Furthermore, consumer trust has a positive effect on purchasing decisions (β = 0.490; p = 0.000). Consumer trust also mediates the relationship between service and purchasing decisions (β = 0.140; p = 0.017) and partially mediates the relationship between price and purchasing decisions (β = 0.250; p = 0.001). These findings indicate that consumer trust plays an important role in strengthening purchasing decisions.
References
A. PARASURAMAN, VALARIE A. ZEITHAML, L.L.B. (1988) “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” in, pp. 12–40.
Dian Pratiwi, Maha Martabar Mangatas Lumbanraja, R.J. (2023) “Pengaruh Word of Mouth dan Brand Image Terhadap Keputusan Pembelian dan Kepuasan Konsumen Restaurant Tradisional Pekanbaru,” Journal of Business and Economics Research (JBE), 4(2), pp. 194–206. Available at: https://doi.org/10.47065/jbe.v4i2.3650.
Fahrizha Kusuma, Baroroh Lestari, R.K.M. (2025) “Pengaruh Harga dan Kepercayaan Konsumen Terhadap Keputusan Pembelian UMKM Garasi Hoc Malang,” Jurnal Penelitian Ilmu-Ilmu Sosial, 3(September), pp. 457–464.
Gozali, A. (2024) “Literature Review: Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen,” JURNAL JUBISMA, 6(1), pp. 1–6.
Muhamad Ivan Satriawan, M.M. (2024) “PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AIR MINUM AQUA DI SURABAYA,” JURNAL MANAJEMEN DAN BISNIS, 3(1), pp. 159–171.
Mutiara Qurota Ayun, Titiek Tjahja Andari, Y.Y. (2025) “Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen Sebagai Variabel Intervening pada Foodpedia X Kopi Dari Hati Metland Cileungsi Bogor,” Jurnal Ekonomi Manajemen Sistem Informasi, 7(1), pp. 365–377.
Nanda Karisma Hadi Kesdu, I.S. (2024) “The Influence of Price Perceptions and Service Quality on KAI Access Online Ticket Purchasing Decisions with Trust as Mediation,” Jurnal Ekonomi dan Bisnis Dharma Andalas, 26(2), pp. 324–333. Available at: https://doi.org/10.47233/jebd.v26i2.1504.
Nopiliani Chintia, Gegen, I.N. (2024) “Analisis Rasa Kepercayaan Dan Komunikasi Yang Efektif Dalam Pengambilan Keputusan Konsumen,” Jurnal Ilmiah Bidang Ilmu Ekonomi, 22(3), pp. 310–323. Available at: https://doi.org/10.26623/slsi.v22i3.9276.
Paulina Kore, Markus Bunga, Merlyn Kurniawati, A.H.J.F. (2023) “PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA HOKKY MART LASIANA),” GLORY Jurnal Ekonomi dan Ilmu Sosial, 4(3), pp. 647–657.
Putri, S.F.N.S.R.S.E. (2023) “PENGARUH KUALITAS PELAYANAN, KELENGKAPAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ‘KOPIMA AJA,’” Jurnal Ilmiah Bidang Ilmu Ekonomi, 21(1), pp. 40–56.
Rando Yufren Pingak, Aprianan H. J. Fanggidae, Merlyn Kurniawati, R.E.F. (2024) “PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ANGELLO BAKERY & CAKE DI KUANINO KOTA KUPANG,” JurnalEkonomi&IlmuSosial, 5(4), pp. 907–918.
Solihin, D. (2020) “Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening,” JURNAL MANDIRI, 4(1), pp. 26–37.
Triana Misi, Yendra, L.O.M. (2024) “Consumer Trust in Mediating the Impact of Service Quality on Purchase Decisions,” Advances: Jurnal Ekonomi & Bisnis, 2(6), pp. 337–350. Available at: https://doi.org/10.60079/ajeb.v2i6.299.
Vincka Ambarwati, M.M. (2024) “Pengaruh Kualitas Produk dan Harga pada Keputusan Pembelian dengan Kepercayaan Konsumen sebagai Variabel Mediasi (Studi pada Konsumen Rocket Chicken di Kota Yogyakarta),” Jurnal Simki Economic, 7(2), pp. 621–630.
Yudhi Kurniawan, A.P. dan S.E.K. (2020) “Analisis Kualitas Pelayanan dalam Meningkatkan Kepercayaan dan Keputusan Pembelian Konsumen PT Mitra Beton Mandiri Pekanbaru,” Jurnal Ekonomi KIAT, 31(2), pp. 69–78.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Bima Prasetiyo, Budi Utami, Muhamad Syamsul Hidayat (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
