Implementasi Decision Support System (DSS) Menggunakan Google Spreadsheet untuk Mendukung Strategi Pemasaran pada PT IAM Seed Indonesia Malang
DOI:
https://doi.org/10.63822/ss0ttm14Keywords:
decision support system (dss), google spreadsheet, simple additive weighting (saw), technology acceptance model (tam), strategi pemasaran, pt iam seed indonesiaAbstract
This study aims to implement a Decision Support System (DSS) using Google Spreadsheets with the Simple Additive Weighting (SAW) method to support marketing strategy formulation.This study employed the action research method, consisting of the planning, action, observation, and reflection stages. The Decision Support System (DSS) was implemented using Google Spreadsheets integrated with Google Apps Script. The system was evaluated using the Technology Acceptance Model (TAM) involving ten respondents, consisting of computer experts, marketing management experts, an administrator, and general respondents. The Simple Additive Weighting (SAW) method was applied to generate preference values and product rankings based on five criteria.The results showed that the implementation of the Decision Support System (DSS) successfully integrated the company's operational data, including sales, inventory, and customer data, into a single platform. The system also generated product rankings and marketing strategy recommendations that assisted the company in formulating its marketing strategy. Furthermore, the Technology Acceptance Model (TAM) evaluation achieved an average score of 91.4% in Cycle II, which was categorized as Excellent, indicating that the system was easy to use and beneficial for users.
References
Amiruddin. (2016). Sistem pendukung keputusan pemberian dana pengembangan usaha agribisnis pedesaan (PUAP) kepada gapoktan menggunakan metode simple additive weighting (SAW). ILKOM Jurnal Ilmiah, 8(3), 153-159.
Baskoro, R. C. (2021). Merubah pivot table menjadi grafik menggunakan Microsoft Access untuk meningkatkan aplikasi inventori di CV. Trijaya Malang (Skripsi, Politeknik Negeri Malang).
Davis, F. D. (1985). A technology acceptance model for empirically testing new end-user information systems: Theory and results (Doctoral dissertation, Massachusetts Institute of Technology).
Haque-Fawzi, M. G., Iskandar, A. S., Erlangga, H., Nurjaya, N., & Sunarsi, D. (2022). Strategi pemasaran: Konsep, teori dan implementasi. Pascal Books.
Hilmi, A. Z. (2022). Pembuatan media promosi berbasis website menggunakan CMS WordPress untuk meningkatkan minat beli pada CV. Hutama Karya Construction Malang (Skripsi, Politeknik Negeri Malang).
Hutahaean, J., Nugroho, F., Abdullah, D., Kraugusteeliana, K., & Aini, Q. (2024). Sistem pendukung keputusan. PT Penamuda Media.
Kementerian Pertanian Republik Indonesia. (2026, Januari 7). Catatan rekor sektor pertanian 2025 [Instagram post]. Instagram. https://www.instagram.com/p/DTMohNGCTO6/
Kondang, P. K., Wirana, N., Veronika, D., Dealmus, Ananda, T., & Po, N. (2025). Implementasi sistem pendukung keputusan berbasis metode SAW untuk menentukan strategi pemasaran: Studi kasus CW Caffee Bengkayang. INSTINK: Jurnal Inovasi Pendidikan, Teknologi Informasi & Komputer, 4(1), 30-40.
Kusworo, N. D. (2025). Laporan magang di PT IAM Seed Indonesia (Laporan magang, Politeknik Negeri Malang).
Mahendra, G. S. (2024). Sistem pendukung keputusan (Metode fundamental & perkembangannya). PT Sonpedia Publishing Indonesia.
Masrukhan, A. (2017). Sistem pendukung keputusan perencanaan tata letak fasilitas gudang komponen berbasis spreadsheet (Skripsi, Universitas Islam Negeri Sunan Kalijaga Yogyakarta).
Marviona, W. (2023). Pengelolaan surat masuk dan surat keluar menggunakan Microsoft Access di Kantor Walikota Sawahlunto (Laporan Akhir, Politeknik Negeri Malang).
PT Indoseed Agri Makmur. (2025). Profil perusahaan. Dokumen internal perusahaan.
Pangemanan, Stevy Peters, & Rawis, Jemmy Elforus Olkar. (2024). Manajemen Pemasaran. Medan: PT Media Penerbit Indonesia.
Rahmansyah, N., & Lusinia, S. A. (2021). Sistem pendukung keputusan. Pustaka Galeri Mandiri.
Santoso, L. E. (2008). Penggunaan Spreadsheet dalam pengajaran sistem pendukung keputusan. Jurnal FASILKOM, 6(1).
Sari, D. A. (2025). Rancang bangun sistem pendukung keputusan penentuan siswa berprestasi dengan metode simple additive weighting (SAW). Skylandsea Profesional: Jurnal Ekonomi, Bisnis dan Teknologi, 5(1).
Vebriyani, V. A., Indriati, R., & Firliana, R. (2026). Penentuan strategi digital marketing pada UMKM mengunakan metode SAW. Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi, 4(2), 159-167. https://doi.org/10.62951/bridge.v4i2.885[cite: 3].
Yaumi, M., & Damopolii, M. (2014). Action research: Teori, model, dan aplikasi. Prenadamedia Group.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Nadia Devi Kusworo, Tri Ramadani Arjo, Umi Khabibah (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
